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  • Posted: May 25, 2021
    Deadline: Not specified
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    Sasol is an international integrated energy and chemicals company that leverages the talent and expertise of our more than 30 300 people working in 33 countries. We develop and commercialise technologies, and build and operate world-scale facilities to produce a range of high-value product streams, including liquid fuels, chemicals and low-carbon electricity...
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    B2B Marketing Specialist

    Short Description / Purpose of Job

    • Support manager brand marketing to develop, execute, and monitor (Business to Business) marketing programmes across a variety of commercial channels.
    • Research the market, analyse trends to help define the organisation's marketing strategy, and provide advice to mobility customers, wholesale, and commercial channels as to how to best reach their target market.

    Recruitment Description / Key Accountabilities

    • Devise, implement, and track marketing programmes such as email, social media, digital campaigns, and events for sectors.
    • Collaborate with other internal teams (i.e. mobility customers, wholesale, commercial, and transport sector channels) to establish and monitor strategic marketing initiatives.
    • Analyse and report on the performance and efficiency of campaigns and online / digital initiatives.
    • Conduct market research and analyse trends to recognise and adopt new marketing opportunities.
    • Design and create marketing materials (e.g. as sales and product collateral) and guarantee that Sasol Group brand guidelines are always adhered to.
    • Write, proofread, and edit creative and technical content across different mediums.
    • Liaise with external advertising agencies and marketing suppliers to execute marketing programmes.
    • Apply evidence-based SHE practices in alignment with set standards for safe operations.
    • Implement Sasol Group's risk philosophy and enterprise risk management framework.
    • Build and maintain positive relationships with relevant internal and external stakeholders to enable the provision of exceptional marketing.
    • Continuously improve own skills and knowledge. Complete, implement, and track personal development plan to attain personal performance goals.

    Formal Education

    • University Bachelor’s Degree

    Min Experience

    • 6+ relevant years

    Certification & Professional Membership

    • None

    Competencies

    • Business Acumen: An intuitive and applicable understanding of how a company or unit makes money.  Displays a thorough understanding of what drives profitability.  Maintains a market-focused approach to business.  Keeps an overall big picture understanding of the business and its interrelationships enabling a person to make better business decisions.  The ability to make good business judgments and quick decisions in a manner that is likely to lead to a good outcome.
    • Collaboration: The action of working with someone to produce something
    • Self-Mastery: Takes accountability for driving own growth through developing self-awareness, reflecting, seeking  feedback and self-correcting
    • Strategy: The direction and scope of an organization or subject (e.g., information technology, transportation, finance, marketing, product) over the long-term which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations.
    • Verbal Communications: Any exchange of words, either written or spoken, used to transmit information
    • Written Communications: Sending of messages, orders or instructions in writing through letters, circulars, manuals, reports, telegrams, office memos, bulletins, etc. It is a formal method of communication and is less flexible.

    Method of Application

    Interested and qualified? Go to Sasol on career5.successfactors.eu to apply

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