Beer Advocacy Manager (Gauteng & Western Cape Region) at Diageo

Purpose of the Role:

• Lead best-in-class product quality and dispense execution across On Trade pubs in an assigned region. Provide expert customer consultancy, turn 7Cs and survey insight into action, resolve issues with QSPs and govern Cold Room Grants to improve quality, rate of sale and consumer experience. 

Roles & Responsibilities:

• Own regional quality performance: Set the plan, complete or coordinate audits, prioritise interventions and close actions; embed serve, temperature, cellar, line-hygiene an quality standards into installations, launches and activations. 
• Provide first-class quality consultancy: Advise customers and Commercial teams on dispense systems, maintenance, cellar management, line hygiene and health and safety, coach outlet teams on practical improvements. 
• Turn 7C’s insight into action: Use 7C’s, surveys, complaints and performance data to identify root causes, agree outlet actions and track impact on quality, satisfaction and rate of sale. 
• Lead surveys and issue resolution: Carry out in-outlet surveys and partner QSP’s, customers, Technical, Supply and Commercial teams to resolve issues, prevent recurrence and manage systematic risk. 
• Manage Cold Room Grants: Own the regional pipeline, assess priorities and business cases, ensure governance, sign off work as required and track asset standards return. 

Key Competencies 

• Technical quality and operational excellence: Applies deep knowledge of dispense cooling, cellar, hygiene, maintenance and safety standards to deliver consistently outstanding brand quality in trade. 
• Insight- into -action and governance: Converts 7C’s and quality evidence into prioritized interventions, clear ownership, disciplined action tracking and measurable improvement. 
• Customer consultancy and influence: Builds trusted relationships with customers, QSPs and Commercial teams, coaching others and influencing practical solutions without relying on direct authority. 

Qualifications and Experience Required: 

• Degree in Commerce/ Engineering/Food Service 
• Relevant experience in draught dispense quality, beverage operations, technical services, hospitality or On Trade customer support. 
• Strong working knowledge of dispense systems, cooling and cold room standards, preventative maintenance, cellar management, line hygiene and applicable health and safety requirements. 
• Proven experience in conducting quality surveys, diagnosing root causes and resolving complex outlet or consumer quality issues through customers and service partners. 
• Confidence using 7C’s, quality dashboards, Excel and performance data to identify opportunities, prioritise interventions and demonstrate outcomes. 
• Experience managing service providers, projects, grants, installations or commercial investments with strong governance & follow- through. 
• Strong coaching, communication and customer consultancy skills, with a full driving licence and flexibility to work in trade and support occasional out-ofhours issues. 
• Degree in Marketing, Business or related discipline. 
• Typically 3-4 years of marketing, commercial or FMCG experience. 
• Proven track record delivering integrated campaigns and business results. 
• Strong stakeholder management and project leadership skills..