BI Analyst II at Nedbank

Job Purpose

• To analyse, interpret, collate, and present financial and non-financial information for the Group Marketing Department at Nedbank. The focus is on designing and delivering reports that drive strategy, enhance decision-making, and support the overall marketing objectives. The role involves providing valuable insights into customer behaviour, marketing technology performance, and competitive analysis to facilitate effective marketing strategies.

Job Responsibilities

Data Visualization/Insights for Group Marketing:

• Develop and design data visualizations and dashboards that provide actionable insights for the Group Marketing team, enhancing decision-making processes.
• Collaborate with marketing stakeholders to understand their analytical needs, translating them into effective visual representations that drive marketing strategies.

Business Stakeholder Management (Relationship Structure):

• Build and maintain strong relationships with business stakeholders, ensuring clear and effective communication of data insights and analytical findings.
• Facilitate regular meetings with stakeholders to gather feedback, refine requirements, and ensure alignment with business objectives.

Supporting the Function of Data Translator:

• Act as a liaison between technical teams and business units, translating complex data findings into understandable and actionable insights for non-technical stakeholders.
• Provide training and support to business users on data interpretation and usage.

Business Requirements Gathering (DataTECH Brief):

• Conduct thorough requirements gathering sessions with business users to understand their data needs and translate them into technical specifications for the DataTECH team.
• Ensure that data solutions align with business goals and provide the necessary insights for decision-making.

Creating Visual Representations:

• Design and create intuitive and interactive data visualizations that effectively communicate key findings and trends.
• Utilize best practices in data visualization to ensure clarity, accuracy, and usability.

Data Exploration:

• Perform exploratory data analysis to identify patterns, correlations, and trends within large datasets.
• Develop data models and hypotheses to support business questions and drive data-driven decision-making.

Dashboard Development:

• Develop and maintain interactive dashboards that provide real-time insights and performance metrics for various business functions.
• Ensure dashboards are user-friendly, visually appealing, and provide meaningful information to stakeholders.

Storytelling with Data:

• Craft compelling data stories that convey insights and recommendations in a clear and engaging manner.
• Present data findings to stakeholders using narrative techniques that highlight key takeaways and implications.

PowerBI / Data Toolbox Utilisation:

• Leverage PowerBI and other data tools to develop and deliver analytical solutions that meet business needs.
• Stay updated with the latest features and capabilities of PowerBI and other data tools to continuously enhance analytical solutions.

Administration of PowerBI Service for GMCA:

• Administer and manage the PowerBI service for the Group Marketing Communication and Advertising (GMCA) team, ensuring data security and accessibility.
• Monitor usage and performance of PowerBI reports and dashboards, optimizing for efficiency and effectiveness.

Data Democratization and Fluency:

• Promote data democratization by enabling self-service data access and analysis for business users.
• Measure and improve data fluency across the organization, providing training and resources to enhance data literacy.

People Specification

• Essential Qualifications - NQF Level
• Advanced Diplomas/National 1st Degrees

Preferred Qualification

• BCom in Marketing, Business Analytics, or a related field
• Preferred Certifications
• DAMA
• Business analysis
• Microsoft Certified Solutions Experts (MCSE): Business Intelligence 
• Certification in a specific BI Tool (e.g. Power BI)

Minimum Experience Level

• 7 - 10 years