Fresh Jobs at Weaver Fintech Ltd

Role Overview

• We’re looking for a CRM & Journey Strategist — a marketer with a sharp commercial instinct, strong analytical capability, and a passion for designing journeys that move customers from awareness to action. Reporting directly to the Head of Payments and MVNO Marketing, this new role sits at the heart of our engagement ecosystem — connecting marketing strategy, product experience, and CRM execution.
• You’ll partner closely with the Head of MVNO and CARD, the Head of CRM, and the Product Team to design automated and campaign-based customer journeys that bring our propositions to life, drive engagement, and grow lifetime value.
• You’ll also play a key role in launching new products to market, translating strategy and insight into clear, customer-led communication flows that articulate the value proposition and deliver measurable results.
• This is a hands-on, hybrid role for someone who understands both marketing psychology and marketing automation — someone who can apply frameworks like AIDA (Attention–Interest–Desire–Action) to real customer journeys, ensuring every touchpoint earns its place and every message drives value.

Journey Planning and Lifecycle Marketing

• Design and manage multi-stage, multi-channel customer journeys across the lifecycle — from onboarding to cross-sell, reactivation, and retention.
• Create and refine automated and triggered communications that respond dynamically to customer behaviour, intent, and lifecycle stage.
• Translate product and marketing strategies into structured journey maps and communication flows.
• Ensure all journeys have clear objectives, measurable outcomes, and are fully aligned with brand and compliance standards.

Product Launch and Go-to-Market Strategy

• Partner with the Head of Payments and MVNO Marketing and Head of MVNO and CARD to plan and execute go-to-market strategies for new product launches.
• Build CRM and campaign journeys that introduce, educate, and convert customers.
• Develop communication sequencing that maximizes awareness, trial, and engagement across multiple touchpoints.
• Monitor and optimize early adoption performance, adjusting creative and triggers based on behavioural data.

Data-Driven Marketing and Performance Measurement

• Use data and analytics to design segmentation strategies, trigger logic, and customer targeting rules.
• Track and analyse response rates, engagement patterns, and conversion metrics to quantify marketing impact.
• Attribute performance outcomes to journey actions and use insights to refine targeting and messaging.
• Collaborate with analytics teams to build dashboards that connect CRM performance to commercial results.

Strategic Thinking and Continuous Improvement

• Apply marketing principles such as AIDA, segmentation, and behavioural insight to optimize communication effectiveness.
• Identify opportunities for journey innovation, automation enhancement, and personalisation at scale.
• Stay informed on lifecycle marketing best practices, tools, and technologies relevant to fintech and payments ecosystems.
• Document all journeys, test results, and insights to create repeatable playbooks for future campaigns.

About You

• 5–8 years’ experience in CRM, lifecycle marketing, or campaign planning, ideally within fintech, telecoms, or digital-first consumer environments.
• A marketer at heart — able to articulate value propositions, apply AIDA and other marketing frameworks, and connect creative messaging with commercial impact.
• Proven experience in journey planning, marketing automation, and go-to-market execution.
  Strong analytical capability — able to interpret data, measure response, and link actions to revenue outcomes.
• Proficiency with CRM and automation platforms (CleverTap, Braze, Salesforce Marketing Cloud, or similar).
• Skilled at collaboration across marketing, product, and data functions.
• Experience launching or scaling new digital products or propositions.
• Strong written and verbal communication skills, with a focus on clarity, persuasion, and customer insight.
• Bachelor’s degree in Marketing, Data Analytics, or a related field (advanced qualification preferred).

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Role Overview 

• We’re looking for a Mid Designer to join the Weaver FinTech creative team — a designer who’s as comfortable pushing pixels as they are pushing boundaries. This role sits within our Brand and Creative function and reports directly to the Head of Brand and Creative. You’ll work across both PayJustNow and FinChoice, helping shape how our brands connect with millions of South Africans through campaigns, communications, and content that drive real engagement and impact.
• As we support our customer through her financial journey — from shopping and payments to lending, insurance, and now connectivity — you’ll play a key role in helping her navigate a more connected life. With the upcoming launch of our MVNO, offering affordable airtime and data solutions, we’re expanding the Weaver ecosystem to makeeveryday living simpler, smarter, and more integrated. You’ll help bring these propositions
• to life across every channel, designing creative that connects emotional storytelling with practical value.
• You’ll collaborate closely with marketing planners, product teams, and CRM specialists to translate strategy and insight into design that informs, inspires, and converts. While you won’t build UI directly, you’ll play a vital role in ensuring our marketing and product experiences feel unified, intuitive, and distinctly Weaver.
• This is a hands-on role that blends creativity with curiosity — particularly in exploring AI tools like Nano Banana, and VO3 to enhance efficiency, creativity, and innovation across the design process.

Key Responsibilities

Creative Design and Execution

• Create digital-first campaign assets across email, WhatsApp, SMS, web, app, and social platforms.
• Conceptualize and design compelling visuals that bring marketing messages and customer journeys to life.
• Maintain and evolve brand identity and visual consistency across all materials and platforms.
• Ensure every piece of work is polished, on-brief, and aligned with agreed timelines and standards.

Brand Guardianship

• Serve as a visual custodian for both PayJustNow and FinChoice, ensuring consistency across tone, colour, typography, and visual storytelling.
• Help define how our brands show up across new channels, moments, and formats.
• Collaborate with marketing and product teams to uphold design integrity in every customer touchpoint.

Collaboration and Delivery

• Partner with marketers, copywriters, and planners to co-create integrated campaigns.
• Work closely with product and CRM teams to design assets that complement digital journeys and behavioural messaging.
• Participate in creative reviews, planning sessions, and workshops to ensure design contributes to strategic outcomes.

Innovation and AI Enablement

• Experiment with emerging AI design tools such as Nano Banana, and VO3 to improve speed, personalization, and creative exploration.
• Identify opportunities to use AI to optimize repetitive tasks and expand creative
  potential.
• Share learnings and contribute to establishing best practices for AI-assisted creative workflows.

Continuous Improvement

• Stay up to date with design trends, fintech storytelling, and digital communication best practices.
• Contribute ideas that improve brand impact, design efficiency, and campaign effectiveness.
• In time, provide mentorship or guidance to junior designers as the team scales.

About You

• 5–8 years of experience in graphic or digital design, ideally within fintech, retail, orhigh-growth digital brands.
• Proven ability to design across digital channels with a mobile-first mindset.
• Strong portfolio demonstrating concept development, visual storytelling, and campaign design.
• Skilled in Adobe Creative Suite, Figma, and other modern design tools.
• Familiar with AI-assisted design and curious about tools such as Nano Banana, and VO3.
• Deep understanding of visual hierarchy, typography, and digital usability.
• A team player who values collaboration, accountability, and creative excellence.
• Relevant tertiary qualification in Graphic Design, Visual Communication, or related field.