Brand & Camapaigns Manager (Bellville ) at Econo Foods

PURPOSE OF THE ROLE

• The Brand & Campaigns Manager is responsible for driving Econofoods’ external brand and campaign agenda, leading brand consistency, campaign strategy, schools and community initiatives, sponsorships, events and local store marketing.
• The role ensures that customer-facing marketing initiatives are commercially relevant, customer-focused, brand-aligned and consistently delivered across channels to support store traffic, basket growth, brand awareness and stronger customer connection.
• Working closely with the Marketing Executive and cross-functional teams, the Brand & Campaigns Manager translates business and marketing priorities into clear campaign strategies, actionable briefs and effective activations that bring the Econofoods purpose of “We Improve Lives” to life.
• The role is strategic rather than executional, with delivery coordination supported by the relevant marketing operations and digital teams.

KEY RESPONSIBILITIES

Brand Management

• Support the development and implementation of the Econofoods brand strategy.
• Ensure consistent use of brand identity, tone of voice and customer-facing messaging across all campaign touchpoints.
• Translate brand positioning into practical campaign ideas and communication themes.
• Protect the brand across external-facing channels, including stores, campaigns, events, sponsorships and community activity.
• Work closely with the Marketing Executive to ensure all brand activity supports the broader business and customer strategy.

Campaign Strategy and Leadership

• Develop campaign strategies for key trading periods, seasonal campaigns, promotional periods and brand-building initiatives.
• Lead campaign thinking from concept to brief, ensuring each campaign has a clear objective, audience, message, channel approach and success measure.
• Prepare clear campaign briefs for the creative, digital, CRM and operations teams.
• Ensure campaign ideas are integrated across retail, digital, in-store, local store, schools, sponsorships and community channels.
• Review campaign performance and recommend improvements for future activity.

Schools, Sponsorships and Community Strategy

• Own the strategic direction for the Econofoods schools’ programme.
• Identify opportunities to use schools and community platforms to build brand awareness, customer loyalty and store relevance.
• Develop clear criteria for school, sponsorship and local partnership opportunities.
• Ensure sponsorships are commercially and strategically aligned, rather than reactive or relationship based.
• Work with the Marketing Operations Coordinator to ensure execution is well planned and delivered.

Events and Activations Strategy

• Own the strategic approach for brand events, B2B/customer-facing events, store activations and local community activations.
• Define the purpose, audience, message and desired outcome for each event or activation.
• Ensure events support brand visibility, customer engagement, commercial relevance and store growth.
• Brief the Marketing Operations Coordinator on execution requirements, timelines and deliverables.
• Work with the Digital Communications & Employer Brand Coordinator to ensure event content is captured and amplified.

Local Store Marketing Strategy

• Develop local store marketing strategies that support store growth, customer acquisition and community relevance.
• Identify priority stores, trading opportunities and local campaign themes in collaboration with Retail Operations and Commercial teams.
• Ensure local campaigns are aligned to the national brand while still being locally relevant.
• Brief the Marketing Operations Coordinator on local rollout requirements.
• Review effectiveness of local store campaigns and recommend improvements.

Customer Experience and Store Alignment

• Ensure marketing campaigns consider the full customer experience, from communication to in-store execution.
• Work with Retail Operations to align campaign promises with store readiness and customer experience.
• Support the development of customer-facing messaging for in-store marketing, promotional communication and local activations.
• Contribute to initiatives that improve how customers experience the Econofoods brand.

Cross-Functional Collaboration

• Work closely with the Marketing Executive, Digital & CRM Lead, Marketing Operations Coordinator, Digital Communications & Employer Brand Coordinator and Creative Studio.
• Collaborate with Retail Operations, Commercial, B2B, Procurement and People Ops where required.
• Ensure campaign briefs are clear, timely and actionable.
• Support stronger alignment between marketing activity and business priorities.

Requirements

QUALIFICATIONS & EXPERIENCE

• Diploma or Degree in Marketing, Communications, Brand Management, Business Management or a related field.
• Minimum 5–8 years' experience in brand, campaign or retail marketing, preferably within a Retail, FMCG, Wholesale or Consumer Goods environment .
• Experience coordinating integrated marketing campaigns across multiple channels.
• Experience managing events, activations, sponsorships or community initiatives.
• Experience working with multiple stakeholders and suppliers.

KNOWLEDGE & SKILLS REQUIRED:

• Strong knowledge of brand management and integrated campaign planning across multiple channels.
• Strong understanding of customer behaviour, retail trading environments and commercial priorities.
• Ability to translate business priorities into practical campaign strategies and actionable briefs.
• Strong stakeholder management, relationship building and the ability to lead work through others.
• Good marketing analytics, ROI tracking, reporting and performance measurement capability.
• Strong project planning, organisation and multitasking skills, with attention to detail and the ability to work in a fast-paced environment.
• Strong written and verbal communication skills, with a practical, customer-focused and commercially minded approach.
• Proficiency in Microsoft Office and relevant marketing management tools.

BEHAVIOURAL COMPETENCIES REQUIRED

• Customer Obsessed.
• Takes Ownership.
• Humble and Collaborative.
• Results Driven.
• Organised and Detail Oriented.
• Strong Communicator.
• Commercially Aware.
• Solution Focused.
• Adaptable and Resilient.
• Lives the Econofoods HO HOLA Values and purpose of "We Improve Lives."

CLOSING DATE               

• 24 JUNE 2026