Brand Consultant at Dermalogica

RESPONSIBILITIES

• The Dermalogica Business Consultant is responsible for driving profitable, sustainable growth across an assigned territory by acting as a trusted commercial partner to customers within the core (professional skin care channel)

This role goes beyond order-taking. The Business Consultant is accountable for:

• Sell-in and sell-out performance
• New business development – prospecting and securing new business with the portfolio
• Education and event execution
• Brand and business standards in trade
• The BC builds strong, long-term partnerships that grow both the customer’s business and Dermalogica’s footprint.

KEY ACCOUNTABILITIES

Sales & Commercial Performance

• Deliver monthly, quarterly, and annual sales targets
• Drive sell-in aligned to sell-out performance
• Analyse performance by customer, category, and SKU
• Share PY, YTD, and trend data with customers to guide decisions
• Build customer plans focused on growth, profitability, and retention
• Ensure healthy stock levels, range compliance, and replenishment

New Business Development (Critical Focus)

• Proactively identify, prospect, and convert new doors
• Build and manage a strong lead pipeline
• Conduct professional new business presentations and proposals
• Open new accounts in line with brand standards and strategic criteria
• Onboard new customers with structured launch plans
• Achieve agreed new door and revenue targets
• The BC is expected to consistently feed the top of the funnel and treat new business as a core discipline.

Business Consulting & Customer Growth

• Conduct professional business reviews with customers
• Identify opportunities in retail, treatments, education, and events
• Develop quarterly growth plans with key customers
• Support customers to improve:
• Sell-out
• Average basket value
• Event ROI
• Treatment and retail conversion
• Position Dermalogica as a strategic growth partner

Education & Event Activation

• Drive education attendance and utilisation
• Partner with Education to address performance gaps
• Build and execute commercially focused events
• Ensure all events have:
• Clear objectives
• Sell-out targets
• Post-event analysis

Brand & In-Store Excellence

• Ensure brand standards are upheld in all doors
• Maintain VM, testers, hygiene, and merchandising excellence
• Execute launches, campaigns, and seasonal initiatives
• Be the guardian of Dermalogica’s professional positioning

Territory & Relationship Management

• Build strong multi-level relationships (owners, managers, therapists, front desk)
• Maintain consistent call cycles and visit frequency
• Manage time and territory effectively
• Log activity, opportunities, and outcomes accurately on sales CRM
• Follow through on all commitments

SUCCESS LOOKS LIKE

• Consistent achievement of sales and new business targets
• Growing, profitable, and engaged customer base
• Strong new door pipeline at all times
• Customers view the BC as a business partner, not a rep
• No surprise gaps at month-end
• High standards of professionalism, preparation, and execution

CORE COMPETENCIES

 Commercial & Strategic

• Strong numerical understanding
• Able to translate data into action
• Plans, forecasts, and prioritises effectively

New Business Hunter Mentality

• Confident cold calling and prospecting
• Comfortable with rejection and follow-ups
• Strong presentation and closing skills
• Self-driven and opportunity-focused

 Relationship Builder

• Builds trust quickly
• Influences at all levels
• Handles objections with confidence and professionalism

Execution Focused

• Consistent, disciplined, and accountable
• Strong follow-through
• Manages multiple priorities effectively

 Brand Ambassador

• Professional presence
• Passion for skin health and education
• Represents Dermalogica with credibility and care

EXPERIENCE & SKILLS

• Proven experience in field sales / business development
• Track record of new business acquisition
• 2-3 years Experience in professional beauty, medical aesthetics, FMCG, or pharmaceutical sales (advantageous)
• Strong presentation and negotiation skills
• Comfortable working with targets, data, and CRM systems
• Valid driver’s license and ability to travel within territory

BEHAVIOURAL COMPETENCIES

• Takes ownership of results
• Prepares before every call
• Uses data to guide conversations
• Seeks solutions, not excuses
• Consistently prospects for new business
• Acts with integrity, resilience, and commercial curiosity

Work Environment:   

• This role requires traveling as well as weekly office-based days.