Brand Home Operations & Experience Coordinator at The Heineken Company

Purpose of the role:

• This role is responsible for the day-to-day operational, administrative and experiential delivery of the Durbanville Hills Brand Home and ensures the smooth running of events execution, digital upkeep, live brand content, and financial administration, enabling the Brand Home to deliver exceptional guest experiences while maintaining strong operational discipline.
• The role acts as a central operational node between on-site teams of marketing, PR, events and Cellar and Restaurant teams, supporting productivity, accuracy and brand consistency. 

Key Responsibilites:

Events Operations & Execution

• Conceptualise, plan, coordinate and operationally manage all Brand Home events, including but not limited to: Seasonal events, Experiential experiences,Themed series of events 
• Coordinate event logistics, stock ordering and operational setup
• Track attendance, stock usage and basic event inputs
• Compile post-event summaries to support reporting and continuous improvement 

Live Brand Content & Social Media (Brand Home-led)

• Own real-time, on-the-ground Brand Home social media content, with a focus on: Instagram Stories, Live event coverage, Behind-the-scenes and day-to-day Brand Home moments
• Manage adhoc organic feed posts, including: Event reminders and highlights, Award announcements, Seasonal Brand Home moments
• Repost and curate relevant user-generated content in line with brand guidelines
• Ensure all content aligns with approved brand tone, visual guidelines and internal guardrails
• Coordinate closely with the Destination Manager and Brand/Agency where required

(This role does not own campaign planning, content calendars, paid media or brand strategy.)

Brand Home Operations & Financial Administration 

• Execute weekly and month-end banking processes, including daily sales reconciliation
• Capture banking and related transactions accurately in SAP
• Process provisional and debtors and support follow-ups on outstanding payments and debtor queries

Digital & Online Store Management 

• Maintain the Durbanville Hills online store, ensuring: Accurate product listings, vintages and pricing,Updated wine fact sheets, awards and tasting information Event ticketing and experiential offerings are current 
• Pull and consolidate monthly sales and store statistics for internal use and agency reporting 

PR & Reporting Support

• Coordinate Brand Home PR inputs such as: Awards and accolades, Influencer and media visits,Event highlights and milestones  Maintain a rolling Brand Home activity and highlights log 
• Support internal reporting and presentations with accurate and timeous data 

Process & Continuous Improvement 

• Own and maintain Brand Home SOPs for: Banking and reconciliation,Event operations ,Digital updates
• Identify opportunities to improve efficiency, accuracy and operational flow 

Education & Experience

•  2–5 years’ experience in an operations, events, brand home, hospitality or FMCG environment
• A relevant and recognized hospitality qualification in hospitality, tourism, or event coordination
• Strong administrative and organisational skills 
• Experience working with ERP systems (SAP advantageous)
• High attention to detail with the ability to manage multiple workflows
• Comfortable using social media platforms (Instagram and TikTok in particular)
• Confident communicator with a service- and brand-led mindset 
• Willingness to work flexible hours, including weekends and public holidays, as required by a dynamic environment and events-led operation.

Desirable

• Experience in wine, hospitality, tourism or premium brand environments
• Basic design capability using Canva
• Exposure to online retail or DTC platforms
• Understanding of PR or live brand content environments