Brand Manager: Brand at PEP

PURPOSE OF THE JOB

This role will provide brand direction and effectively translate the business plan into compelling brand activity plans for strategic and adhoc project initiatives.  As a Brand Manager, you will work collaboratively with the Marketing Manager Brand and other departments to ensure project initiatives deliver long-term growth and contribute towards enhancing overall brand equity.

Key Responsibilities 

• Collaboration: Work with internal / external stakeholders and suppliers to deliver on brand projects.
• Relationship management:  Build strong internal and external relationships to drive brand equity and deliver on brand and business strategy.
• Brand strategy:  Work closely with the Marketing Manager Brand on the strategy execution and maintenance for new project initiatives.
• Brand communication:  Ensure consistent application of brand messaging application, tone of voice and personality, in collaborating with the Head of Brand and Marketing Manager Brand. 
• Properties: Manage and deliver on strategic marketing projects including Plusmore rewards program, sponsorships and brand initiatives etc.  Plan, develop and implement activities end-to-end.
• Brand campaigns:  Manage and execute internal and external brand campaigns. Plan, develop and implement activities end-to-end.
• Brand analysis:  Build a thorough understanding of the competitive and customer landscape to ensure plans adapt to changing retail space. 
• Brand development:  Manage brand projects to develop strategic principles and creative guidelines for product-, employee- or new brands. Delivering end-to-end from brief to implementation. 
• Commercial management:  Develop and manage annual budgets, track forecasts and report on commercials on a monthly basis. Manage and negotiate contracts with suppliers and vendors.
• Partner management:  Liaise with brand agencies, strategic partners, multiple stakeholders and suppliers on all brand activity plans

Job Requirements

• Education: Bachelor’s degree/diploma, preferably in marketing or related field 
• Demonstrated track record (3 - 5 years) in a Brand Manager role for brand
• Proven track record on brand strategy, brand identity, brand campaigns, sponsorship and PR
• Computer Literacy (MS Office and Google Suite) 
• Proven ability to develop strong mutually beneficial working relationships, and of delivering business results.
• Ability to respond to customer demands
• Creativity and the ability to produce innovative and original ideas
• Sound  research and analytical skills
• Ability to think strategically
• Coordination and management of projects
• Strong commercial acumen
• Must enjoy working on various projects concurrently, with various stakeholders
• Adaptability and flexibility in a changing environment
• Competencies required: Communication skills, Presentation skills, Planning and organizing, Team player, Problem solver, Innovative, Creative, Attention to detail.