Brand Manager Ciro at AVI Limited

Key Performance Areas:

Brand:

• Execution & management of Brands within the Ciro products portfolio (Blacksmith, Lavazza, House of Coffees, Five Roses, Hug in a Mug and Freshpak)
• Development of short and long-term brand strategies taking into account strategic directive, market parameters & company resources
• Development and successful implementation of brand plans for profitable company growth
• Leverage market information and review market trends to amend plans on an ongoing basis to maximise business opportunities
• Facilitate implementation of category / channel strategies
• Management and implementation of promotion plans
• Understand, develop and implement customer propositions for bespoke proposals
• Manage all aspects of new product development from concept to final product and launch
• Plan, manage and control overall marketing budget
• Monitor competitor activities, including trade visits, and interaction with sales, regions and customers
• Assist in planning, organising, executing and managing events, including trade shows, customer and partner events and other corporate events
• Liaise with external suppliers - promotional, advertising agencies and packaging suppliers
• Support Value added services

Digital Marketing / E-commerce

• Lead the digital marketing and e-commerce initiatives and campaigns for Ciro
• Manage updates to corporate & e-commerce websites to increase overall website effectiveness
• Grow the e-commerce business by identifying and formulating strategies and campaigns
• Management and implementation of promotions within e-commerce platforms
• Provide insights on changes in the digital and e-commerce space
• Developing of tactical plans to drive growth and engagement on all Ciro digital platforms
• Management of cross-functional and project teams and third party relationships (ITSS, Web Dev Teams, Digital Marketing Agencies)
• Leverage website analytics and analyse market trends to review and amend plans on an ongoing basis to maximise business opportunities for corporate and e-commerce websites
• Understand, develop and implement consumer and shopper propositions for e-commerce website

People Leadership

• Growth & development of the Marketing Team to ensure efficient execution of functions
• Agreement & delivery of team & individual performance targets
• Inter-functional communication and leadership

Qualifications and Experience:

• A completed commercial degree majoring in Marketing, Business Management or similar
• Minimum 2 - 3 years’ of brand and marketing experience
• Knowledge of Digital Marketing & E-Commerce management
• Multi-functional experience in B2B (Business to Business) marketing and e-commerce / digital marketing
• 1-2 years’ of experience managing and leading a team

Knowledge Required:

• SAP / Magento / Wordpress is advantageous
• Proficient in MS Word, MS Excel, MS Outlook and MS PowerPoint
• Strong focus on analytical skills. Turning data into actionable insights
• Project management knowledge or expertise