Brand Manager: Exact at TFG (The Foschini Group)

Responsibilities:

• Marketing Strategy – input and delivery on the overall marketing strategy, provide & introduce newness, creativity & innovation into the marketing strategy. Ensure all communication outputs are on-brand. Input into the Csi strategy, delivery and management of all CSI projects.
• Digital marketing Strategy– Have key understanding of digital marketing. Provide input into & rollout digital strategy. Liaise with key strategic partners in order to drive brand reach, profit & innovation. Create, co-ordinate & manage social media content plans & briefs to internal & external stakeholders.
• Brand management – Timeous & effective rollout of all campaigns. Maintain the brand image across all channels. Co-ordinate seasonal shoot product & briefs to relevant stakeholders. Identify, manage & drive brand exposure across all appropriate media channels.
• Communication – facilitate communication with the relevant internal & external parties. Maintain brand image & identity during all marketing interfaces, including copywriting & brand message
• Creativity & innovation – show creativity & original thinking in order to grow the brand & seek to capitalize on new opportunities to maximize brand reach
• Customer obsessed – Leverage consumer & performance insights to guide on strategy and brand outputs. Review all communication against Kpi’s & monitor competitor activity
• Budgets – Manage all aspects of the brand budget cost effectively, re-project & highlight potential issues
• Leadership & people management – Lead & guide team with clear direction by sharing and translating marketing objectives, co-ordinating and delegating tasks, goals & targets amongst relevant individuals

 Qualifications and Experience:

• A relevant tertiary qualification
• Minimum 6 years’ relevant retail & brand experience is essential
• Have a key understanding and experience in digital marketing
• Experience in social media as a communication channel