Brand Manager at HomeChoice Holdings Limited

Description

• homechoice is a leading South African homeware retailer. For over 35 years we’ve helped our customers create beautiful homes they love with an innovative range of quality products they can afford. 
• As the Brand Manager, you will be responsible for developing and executing brand strategies to ensure the successful positioning and growth of the company's brand. You will play a critical role in shaping the brand's identity, messaging, and visual representation to resonate with target audiences and drive brand loyalty. Collaborating with cross-functional teams, you will lead brand initiatives and ensure brand consistency across all touchpoints.

What you will love doing in this role

Brand Identity and Visual Representation

• Oversee the development and maintenance of the brand's visual identity, including logos, colors, typography, and brand guidelines.
• Ensure brand consistency across all marketing materials and communication channels.

Marketing Campaigns and Collateral 

• Collaborate with the marketing and creative teams to develop compelling marketing campaigns that reflect the brand's essence and messaging.
• Review and approve marketing collateral to ensure alignment with brand guidelines and messaging.
• Collaborate with internal teams (such as creative and channel) to develop and execute marketing campaigns and projects
• Set project timelines, ensure the alignment of resources and ensure that expectation and deadlines are met.

Consumer Engagement and Experience

• Execute strategies to enhance the overall customer experience and build brand loyalty.
• Monitor customer feedback and sentiment related to the brand, making improvements as needed.

Brand Communication

• Develop brand communication plans to engage target audiences and build brand awareness.
• Manage public relations and media efforts to maintain a positive brand image.

Brand Performance Analysis

• Monitor brand performance metrics, such as brand awareness, perception, and market share.
• Conduct competitive analysis to stay informed about market trends and competitors' branding strategies.

Budget Management

• Manage the brand marketing budget effectively, allocating resources to achieve brand objectives.

Requirements

What we will love about you

• We love your strong understanding of brand strategy, positioning, and identity development.
• We love your excellent project management skills and ability to collaborate with cross-functional teams.
• We love your creative thinking and ability to innovate in brand communication and marketing campaigns.
• We love your analytical mindset to interpret market data and insights to make informed brand decisions.
• We love your excellent communication skills to effectively convey brand messages and build relationships.
• We love your strong leadership skills with the ability to inspire and motivate team members

What you'll need to do this role

• A Bachelor's degree in Marketing, Business Administration, or a related field.
• A proven experience as a Brand Manager or a related role in brand management.

Behaviours we love

Wow my customer

• Walk in my customers’ shoes
• Deliver on my promises
• Deliver insight-led solutions my customers need

Treat the business as my own

• Take accountability
• Be curious, creative & explore opportunities
• Do it right & at the right time

Play as a team

• Be helpful
• Be inclusive
• Find the fun