Brand Manager – iGaming & Sports Betting job – Highly competitive salary – Cape Town, South Africa at Initiate International

• An exciting opportunity awaits an ambitious Brand Manager in Cape Town, South Africa. This is your chance to take ownership of a fast-growing iGaming and Sports Betting brand, shaping how it’s positioned, experienced, and recognised across Africa and beyond.
• This role calls for a creative yet commercially savvy professional who can connect bold ideas to business impact. You’ll define brand identity, drive integrated campaigns, and ensure the brand stands out in one of the most competitive and fast-moving industries in the world.

Your key job responsibilities as the Brand Manager in Cape Town, South Africa will include:

• Developing and executing brand strategies aligned with business objectives.
• Managing and evolving brand identity, tone, and guidelines across all channels.
• Planning and delivering integrated campaigns that drive awareness, acquisition, and retention.
• Conducting competitor and market analysis to spot opportunities and anticipate trends.
• Collaborating with Product, CRM, Digital, Design, and Sponsorship teams to align messaging.
• Defining KPIs, analysing performance, and optimising campaigns for both creativity and ROI.
• Leading brand executives or agency partners, building a culture of innovation and accountability.
• Building strong partnerships with agencies, media, and suppliers to maximise reach.

Requirements for this Brand Manager job in Cape Town, South Africa:

• Proven experience as a Brand Manager, Marketing Manager, or similar role within iGaming, sports, entertainment, or consumer-facing tech/FMCG.
• Strong knowledge of brand strategy, identity building, and campaign delivery.
• Track record of balancing creativity with commercial outcomes.
• Solid understanding of digital marketing and performance measurement.
• Excellent project management, communication, and storytelling skills.
• Degree in Marketing, Communications, Business, or related field.
• 5–7 years of brand/marketing experience, with at least 2 in management.
• Familiarity with sponsorships, activations, and iGaming environments will be advantageous.

Closes: Oct 15, 2025