Vacancies at Initiate International

• A fantastic opportunity has opened for a Partnerships Campaign Manager in Johannesburg, South Africa. This is your chance to work at the heart of a leading sports betting brand, creating campaigns that inspire, convert, and deliver measurable ROI.
• This role is for a relationship builder with commercial flair. You’ll manage partnerships with major players – from Telcos and retailers to media groups – designing and executing campaigns that drive acquisitions and strengthen brand performance. Every campaign you deliver will contribute directly to the scoreboard.

Your key job responsibilities as the Partnerships Campaign Manager in Johannesburg, South Africa will include:

• Onboarding new partners and managing commercial relationships.
• Building campaign calendars and ensuring seamless execution.
• Coordinating with creative, CX, legal, and fraud teams to deliver flawless campaigns.
• Developing and running marketing strategies that boost acquisition, engagement, and retention.
• Monitoring performance metrics (registrations, FTDs, deposits, ROI) and optimising campaigns.
• Managing campaign budgets and maximising partner ROI.
• Analysing competitor promotions and aligning strategies with in-country teams.
• Driving innovation through new activations and campaign channels.

Requirements for this Partnerships Campaign Manager job in Johannesburg, South Africa:

• Minimum 3 years’ client-facing experience in sales, partnerships, or account management.
• Strong sales and marketing background with proven campaign delivery.
• Excellent commercial acumen with negotiation and analytical skills.
• Strong knowledge of sports, with football expertise highly advantageous.
• Ability to manage strategic and operational relationships across multiple markets.
• Proficiency in Excel, Word, PowerPoint, and Outlook.
• Excellent written, verbal, and interpersonal communication skills.
• Degree or relevant qualification preferred.
• Proactive, entrepreneurial, and target-driven mindset.

Closes: Oct 15, 2025

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• An exciting opportunity awaits a Website Growth Marketer in Johannesburg, South Africa. This is your chance to bring match-day intensity to digital platforms for a leading global sports betting brand.
• This role is all about winning online. You’ll take ownership of high-performing websites, ensuring every click, campaign, and conversion drives measurable growth. From SEO and SEM to user journeys and acquisition funnels, you’ll be at the front line of digital performance in one of the most competitive industries in the world.

Your key job responsibilities as the Website Growth Marketer in Johannesburg, South Africa will include:

• Leading website projects from concept to launch, ensuring timely and impactful delivery.
• Overseeing design, development, and daily performance of websites and applications.
• Driving acquisition through SEO, SEM, and paid media campaigns.
• Implementing SEO architecture to maximise site visibility and traffic.
• Analysing user behaviour, KPIs, and market trends to refine strategies.
• Collaborating with developers, designers, and marketing teams to meet growth objectives.
• Ensuring websites remain optimised, fast, and compliant with best practices.
• Providing technical guidance and contributing to UX/UI improvements.

Requirements for this Website Growth Marketer job in Johannesburg, South Africa:

• Proven experience in SEO, SEM, or website growth, ideally within sports betting or fast-paced digital industries.
• Hands-on CMS experience (WordPress essential) with strong technical SEO knowledge.
• Familiarity with tools such as GA4, Search Console, Looker Studio, SEMrush, Ahrefs.
• Basic understanding of front-end technologies (HTML, CSS, JavaScript).
• Strong project management skills with the ability to handle multiple campaigns.
• Commercially savvy, detail-oriented, and passionate about sport.
• Degree or diploma in Marketing, Digital, or a related field preferred.
• Back-end, database management, and UX/UI experience will be advantageous.

Closes: Oct 15, 2025

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• An exciting opportunity awaits a Desktop Support Engineer in Cape Town, South Africa. This is your chance to become the go-to technical expert in a fast-paced office, keeping systems running smoothly and ensuring colleagues have the tools they need to succeed.
• This role is more than troubleshooting – it’s about ownership, problem-solving, and continuously improving IT operations. You’ll be at the heart of the team, providing world-class support while implementing solutions that enhance security, efficiency, and user experience.

Your key job responsibilities as the Desktop Support Engineer in Cape Town, South Africa will include:

• Providing frontline support for Windows and Mac devices, printers, mobile devices, and AV equipment.
• Troubleshooting and resolving IT issues, from connectivity faults to software errors.
• Monitoring systems and networks to proactively detect and resolve issues.
• Managing onboarding and offboarding processes including accounts, permissions, and devices.
• Supporting business-critical applications such as Office365, Active Directory, JAMF, VMware, and SSO tools.
• Ensuring secure access management, compliance, and cyber-awareness education.
• Supporting collaboration tools, video conferencing, and meeting room technologies.
• Maintaining IT documentation and sharing knowledge across the business.
• Suggesting and implementing process improvements to enhance reliability and efficiency.

Requirements for this Desktop Support Engineer job in Cape Town, South Africa:

• Proven experience in desktop support in a commercial or fast-paced environment.
• Strong technical knowledge of Windows/Mac systems, printers, Wi-Fi, and networking hardware.
• Hands-on familiarity with AD, Office365, JAMF, SCCM, VMware, Okta, DNS/DHCP, and related tools.
• Excellent problem-solving skills with a proactive, solutions-driven mindset.
• Strong communication skills with the ability to explain technical issues simply.
• A collaborative team player who takes ownership and adapts quickly.
• Experience with Juniper or Cisco hardware will be a plus.

Closes: Oct 15, 2025

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• An exciting opportunity awaits an ambitious Brand Manager in Cape Town, South Africa. This is your chance to take ownership of a fast-growing iGaming and Sports Betting brand, shaping how it’s positioned, experienced, and recognised across Africa and beyond.
• This role calls for a creative yet commercially savvy professional who can connect bold ideas to business impact. You’ll define brand identity, drive integrated campaigns, and ensure the brand stands out in one of the most competitive and fast-moving industries in the world.

Your key job responsibilities as the Brand Manager in Cape Town, South Africa will include:

• Developing and executing brand strategies aligned with business objectives.
• Managing and evolving brand identity, tone, and guidelines across all channels.
• Planning and delivering integrated campaigns that drive awareness, acquisition, and retention.
• Conducting competitor and market analysis to spot opportunities and anticipate trends.
• Collaborating with Product, CRM, Digital, Design, and Sponsorship teams to align messaging.
• Defining KPIs, analysing performance, and optimising campaigns for both creativity and ROI.
• Leading brand executives or agency partners, building a culture of innovation and accountability.
• Building strong partnerships with agencies, media, and suppliers to maximise reach.

Requirements for this Brand Manager job in Cape Town, South Africa:

• Proven experience as a Brand Manager, Marketing Manager, or similar role within iGaming, sports, entertainment, or consumer-facing tech/FMCG.
• Strong knowledge of brand strategy, identity building, and campaign delivery.
• Track record of balancing creativity with commercial outcomes.
• Solid understanding of digital marketing and performance measurement.
• Excellent project management, communication, and storytelling skills.
• Degree in Marketing, Communications, Business, or related field.
• 5–7 years of brand/marketing experience, with at least 2 in management.
• Familiarity with sponsorships, activations, and iGaming environments will be advantageous.

Closes: Oct 15, 2025

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• An incredible opportunity awaits a driven Affiliate Manager in Cape Town, South Africa. This is your chance to join a rapidly growing player in the iGaming and Sports Betting industry, taking full ownership of the affiliate channel and driving customer acquisition, revenue growth, and market expansion through high-value partnerships.
• This role is tailor-made for a commercially minded professional with a proven track record in affiliate management. You’ll blend negotiation, strategy, and analytics to build and scale affiliate networks across multiple markets, while ensuring performance aligns with business objectives.

Your key job responsibilities as the Affiliate Manager in Cape Town, South Africa will include:

• Identifying, recruiting, and onboarding affiliates across established and emerging markets.
• Building and maintaining long-term affiliate relationships, ensuring satisfaction and alignment.
• Negotiating commission structures, revenue share models, and bespoke commercial deals.
• Collaborating with internal teams to deliver tailored campaigns and creative assets.
• Tracking performance metrics (FTDs, NGR, CPA, ROI, LTV, churn) and optimising partner results.
• Ensuring affiliate compliance with responsible gaming standards and regulatory requirements.
• Monitoring traffic sources, mitigating fraud risks, and maintaining brand integrity.
• Staying ahead of industry trends, technologies, and market opportunities to drive growth.

Requirements for this Affiliate Manager job in Cape Town, South Africa:

• Proven experience as an Affiliate Manager or Senior Affiliate Executive within iGaming, betting, or performance marketing.
• Strong commercial acumen with the ability to balance acquisition costs against long-term player value.
• Excellent negotiation, communication, and relationship management skills.
• Proficiency with affiliate tracking/reporting platforms (e.g., NetRefer, MyAffiliates, Income Access).
• Ability to work under pressure in a fast-paced, live-sports-driven environment.
• Degree or diploma in Marketing, Business, or a related field.
• 3–5 years’ direct affiliate or performance marketing experience.
• Multilingual ability (African or European languages) will be an advantage.

Closes: Oct 15, 2025

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• An exciting opportunity awaits a passionate Sports Operations Content Executive in Cape Town, South Africa. This is your chance to join a global leader in the Sports & iGaming sector, delivering accurate, engaging, and real-time sports content to audiences in one of the most exciting industries in the world.
• This role calls for a detail-driven professional with a deep love for sport, someone who can thrive in high-pressure, live-event environments where precision and speed are everything. You’ll ensure sports content remains competitive, relevant, and aligned with the fast-paced world of sports betting.

Your key job responsibilities as the Sports Operations Content Executive in Cape Town, South Africa will include:

• Managing the setup, delivery, and accuracy of sports content across multiple platforms.
• Monitoring live sports events to provide timely updates on content, odds, and in-play data.
• Collaborating with trading, product, and marketing teams to align sports content with business objectives.
• Maintaining quality control to ensure accuracy and user engagement.
• Supporting process optimisation and driving efficiencies in sports operations.
• Staying ahead of global sports calendars and emerging sports trends to anticipate content needs.

Requirements for this Sports Operations Content Executive job in Cape Town, South Africa:

• Previous experience in sports, betting, or digital content environments, ideally within iGaming or sports media.
• Strong knowledge of global sports including football, cricket, rugby, and tennis.
• Ability to work quickly and accurately under pressure in live situations.
• Excellent communication and collaboration skills.
• Flexibility to work shifts, including evenings and weekends, in line with sporting schedules.
• Degree or diploma in Sports Management, Media, or related field preferred.
• Prior experience in sports operations, betting content, or sports data management will be highly advantageous.

Closes: Oct 15, 2025

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• An exciting opportunity awaits a talented Sports Content Team Leader in Cape Town, South Africa. This is your chance to join a market leader in the Sports & iGaming industry, taking charge of a growing content team and driving the performance and delivery of sports content in a high-energy environment.
• This role calls for a sports enthusiast with proven leadership skills, someone who thrives in live, fast-moving settings and knows how to balance accuracy, speed, and creativity. You’ll lead the content team at the heart of operations, ensuring content is always sharp, relevant, and aligned with sporting calendars.

Your key job responsibilities as the Sports Content Team Leader in Cape Town, South Africa will include:

• Leading, mentoring, and motivating the sports content team to maintain high standards of accuracy and consistency.
• Overseeing live event coverage, content updates, and in-play data management.
• Driving efficiency, quality, and innovation across all sports content operations.
• Acting as the escalation point for real-time issues, ensuring swift resolution.
• Collaborating with trading, product, and marketing teams to align content with wider business goals.
• Monitoring workflows, deadlines, and compliance standards to ensure smooth delivery.
• Staying ahead of sports schedules and trends to anticipate content requirements.

Requirements for this Sports Content Team Leader job in Cape Town, South Africa:

• Previous experience in sports content operations, ideally within iGaming, sports betting, or sports media.
• Strong leadership ability with a track record of managing and developing teams.
• Excellent knowledge of global sports including football, rugby, cricket, tennis, and more.
• Ability to make quick, accurate decisions in live-event environments.
• Strong communication and organisational skills.
• Flexibility to work shifts, including evenings and weekends, aligned with sporting schedules.
• Degree or diploma in Sports Management, Media, or related field preferred.
• 3+ years’ experience in sports content or operations, with at least 1 year in a leadership role.

Closes: Oct 15, 2025

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• An exciting opportunity awaits an experienced VIP Manager in Cape Town, South Africa. This is your chance to join a leading brand in the iGaming and Sports Betting space, taking charge of high-value player relationships and delivering exceptional experiences that build loyalty and long-term engagement.
• This role calls for a confident relationship-builder with a sharp commercial mindset, capable of delivering world-class service while maximising player retention and value. You’ll be the trusted point of contact for VIPs, ensuring tailored communication, exclusive rewards, and unforgettable experiences.

Your key job responsibilities as the VIP Manager in Cape Town, South Africa will include:

• Building and maintaining strong relationships with VIP players, acting as their dedicated point of contact.
• Delivering tailored promotions, rewards, and experiences that strengthen loyalty.
• Providing proactive, personalised communication to meet player needs.
• Managing the VIP program, ensuring segmentation, tiering, and reward structures maximise value.
• Partnering with CRM, Marketing, and Operations teams to deliver exclusive campaigns and events.
• Ensuring priority service and swift resolution of issues for all VIPs.
• Tracking player activity, analysing trends, and reporting on KPIs including retention, ARPU, churn, and lifetime value.
• Using insights to improve VIP services and maximise ROI.
• Ensuring all VIP activity is conducted in line with compliance and responsible gaming standards.

Requirements for this VIP Manager job in Cape Town, South Africa:

• Proven experience as a VIP Manager, VIP Executive, or Account Manager in iGaming, sports betting, or luxury services.
• Strong relationship management skills with the ability to engage high-net-worth clients.
• Commercially minded with a track record of driving retention and revenue growth.
• Excellent interpersonal and communication skills – confident, articulate, and empathetic.
• Ability to thrive in a fast-paced, live-event-driven environment.
• Multilingual abilities (European or African languages) will be advantageous.
• Degree or diploma in Marketing, Business, or related field preferred.
• 3–5 years’ experience in VIP management, customer experience, or account management.
• Proficiency with CRM and analytics tools.

Closes: Oct 15, 2025

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• An exciting opportunity awaits a creative Content Copywriter in Cape Town, South Africa. This is your chance to join a fast-growing leader in the iGaming and Sports Betting industry, shaping brand storytelling and creating compelling content that entertains and engages players across multiple platforms.
• This role calls for a versatile writer with a flair for storytelling, a sharp eye for detail, and the ability to craft copy that drives both brand loyalty and business results. You’ll work across digital channels, campaigns, CRM communications, and in-game content, ensuring every word strengthens the brand voice.

Your key job responsibilities as the Content Copywriter in Cape Town, South Africa will include:

• Writing engaging copy for websites, landing pages, apps, blogs, newsletters, and product descriptions.
• Creating persuasive campaign messaging that drives player acquisition, retention, and loyalty.
• Crafting content tailored for different audiences and markets across both short- and long-form formats.
• Developing impactful copy for CRM campaigns including welcome journeys, retention, and reactivation flows.
• Acting as a guardian of brand voice, ensuring consistency across all platforms.
• Applying SEO best practices to optimise visibility while maintaining creativity.
• Proofreading and editing content for clarity, accuracy, and compliance.
• Collaborating with translators and localisation teams to adapt content for international markets.
• Staying informed on sports, gaming, and digital culture to produce timely and relevant content.

Requirements for this Content Copywriter job in Cape Town, South Africa:

• Proven experience as a Copywriter, Content Writer, or similar role in iGaming, sports, or digital marketing.
• A strong portfolio showcasing versatility across campaigns, ads, and long-form writing.
• Exceptional writing, editing, and proofreading skills with a flair for persuasion.
• Experience crafting CRM and player lifecycle content across multiple channels.
• Strong understanding of SEO principles and best practices.
• Ability to adapt tone and style for diverse platforms and audiences.
• Thrive under deadlines and manage multiple projects simultaneously.
• Degree or diploma in Journalism, Marketing, Communications, or related field.
• 3–5 years’ professional writing experience in digital-first industries.
• Experience with CMS (WordPress), SEO tools (SEMRush, Ahrefs), and analytics platforms preferred.
• Previous iGaming or sports betting experience will be highly advantageous.

Closes: Oct 15, 2025

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• An exciting opportunity awaits an experienced CRM & Promotions Manager in Cape Town, South Africa. This is your chance to join a fast-expanding leader in the iGaming and Sports Betting space, taking full ownership of player retention and engagement strategies that drive loyalty and long-term value.
• This role calls for a data-driven strategist with a creative edge, someone who understands the player lifecycle and knows how to transform insights into personalised campaigns that deliver measurable results. You’ll be at the forefront of CRM, promotions, and lifecycle management, ensuring players stay connected to the brand.

Your key job responsibilities as the CRM & Promotions Manager in Cape Town, South Africa will include:

• Designing and implementing retention strategies that maximise player engagement and lifetime value.
• Creating, executing, and optimising CRM campaigns across email, SMS, push notifications, and in-app channels.
• Managing the full player lifecycle, from onboarding to reactivation, using segmentation and personalisation.
• Planning and delivering promotions, loyalty programs, and retention initiatives in collaboration with product and marketing teams.
• Analysing campaign performance and player behaviour to identify trends and opportunities.
• Partnering with BI, product, and marketing to align CRM activity with business goals.
• Ensuring compliance with responsible gaming and regulatory requirements across campaigns.
• Monitoring competitor activity and industry trends to maintain a cutting-edge retention approach.

Requirements for this CRM & Promotions Manager job in Cape Town, South Africa:

• Proven experience as a Retention Manager, CRM Manager, or similar role in iGaming, sports betting, or digital entertainment.
• Strong knowledge of lifecycle management, CRM tools, and segmentation.
• Hands-on experience creating and optimising multichannel campaigns.
• Strong analytical skills with the ability to translate data into actionable strategies.
• Excellent project management and communication skills.
• Passion for iGaming and a deep understanding of player behaviour.
• Degree or diploma in Marketing, Business, or related field.
• 5+ years’ experience in CRM/retention, including at least 2 years in a management role.
• Proficiency with CRM platforms (Optimove, Salesforce, or similar) and advanced Excel/data skills.
• Experience in A/B testing, campaign analytics, and customer journey mapping.

Closes: Dec 1, 2025