Content Copywriter – iGaming & Sports Betting job – Highly competitive salary –Cape Town, South Africa at Initiate International

• An exciting opportunity awaits a creative Content Copywriter in Cape Town, South Africa. This is your chance to join a fast-growing leader in the iGaming and Sports Betting industry, shaping brand storytelling and creating compelling content that entertains and engages players across multiple platforms.
• This role calls for a versatile writer with a flair for storytelling, a sharp eye for detail, and the ability to craft copy that drives both brand loyalty and business results. You’ll work across digital channels, campaigns, CRM communications, and in-game content, ensuring every word strengthens the brand voice.

Your key job responsibilities as the Content Copywriter in Cape Town, South Africa will include:

• Writing engaging copy for websites, landing pages, apps, blogs, newsletters, and product descriptions.
• Creating persuasive campaign messaging that drives player acquisition, retention, and loyalty.
• Crafting content tailored for different audiences and markets across both short- and long-form formats.
• Developing impactful copy for CRM campaigns including welcome journeys, retention, and reactivation flows.
• Acting as a guardian of brand voice, ensuring consistency across all platforms.
• Applying SEO best practices to optimise visibility while maintaining creativity.
• Proofreading and editing content for clarity, accuracy, and compliance.
• Collaborating with translators and localisation teams to adapt content for international markets.
• Staying informed on sports, gaming, and digital culture to produce timely and relevant content.

Requirements for this Content Copywriter job in Cape Town, South Africa:

• Proven experience as a Copywriter, Content Writer, or similar role in iGaming, sports, or digital marketing.
• A strong portfolio showcasing versatility across campaigns, ads, and long-form writing.
• Exceptional writing, editing, and proofreading skills with a flair for persuasion.
• Experience crafting CRM and player lifecycle content across multiple channels.
• Strong understanding of SEO principles and best practices.
• Ability to adapt tone and style for diverse platforms and audiences.
• Thrive under deadlines and manage multiple projects simultaneously.
• Degree or diploma in Journalism, Marketing, Communications, or related field.
• 3–5 years’ professional writing experience in digital-first industries.
• Experience with CMS (WordPress), SEO tools (SEMRush, Ahrefs), and analytics platforms preferred.
• Previous iGaming or sports betting experience will be highly advantageous.

Closes: Oct 15, 2025