Website Growth Marketer – iGaming & Sports Betting job – Highly competitive salary – Johannesburg, South Africa at Initiate International

• An exciting opportunity awaits a Website Growth Marketer in Johannesburg, South Africa. This is your chance to bring match-day intensity to digital platforms for a leading global sports betting brand.
• This role is all about winning online. You’ll take ownership of high-performing websites, ensuring every click, campaign, and conversion drives measurable growth. From SEO and SEM to user journeys and acquisition funnels, you’ll be at the front line of digital performance in one of the most competitive industries in the world.

Your key job responsibilities as the Website Growth Marketer in Johannesburg, South Africa will include:

• Leading website projects from concept to launch, ensuring timely and impactful delivery.
• Overseeing design, development, and daily performance of websites and applications.
• Driving acquisition through SEO, SEM, and paid media campaigns.
• Implementing SEO architecture to maximise site visibility and traffic.
• Analysing user behaviour, KPIs, and market trends to refine strategies.
• Collaborating with developers, designers, and marketing teams to meet growth objectives.
• Ensuring websites remain optimised, fast, and compliant with best practices.
• Providing technical guidance and contributing to UX/UI improvements.

Requirements for this Website Growth Marketer job in Johannesburg, South Africa:

• Proven experience in SEO, SEM, or website growth, ideally within sports betting or fast-paced digital industries.
• Hands-on CMS experience (WordPress essential) with strong technical SEO knowledge.
• Familiarity with tools such as GA4, Search Console, Looker Studio, SEMrush, Ahrefs.
• Basic understanding of front-end technologies (HTML, CSS, JavaScript).
• Strong project management skills with the ability to handle multiple campaigns.
• Commercially savvy, detail-oriented, and passionate about sport.
• Degree or diploma in Marketing, Digital, or a related field preferred.
• Back-end, database management, and UX/UI experience will be advantageous.

Closes: Oct 15, 2025