CRM & Promotions Manager – iGaming & Sports Betting job – Highly competitive salary – Cape Town, South Africa at Initiate International

• An exciting opportunity awaits an experienced CRM & Promotions Manager in Cape Town, South Africa. This is your chance to join a fast-expanding leader in the iGaming and Sports Betting space, taking full ownership of player retention and engagement strategies that drive loyalty and long-term value.
• This role calls for a data-driven strategist with a creative edge, someone who understands the player lifecycle and knows how to transform insights into personalised campaigns that deliver measurable results. You’ll be at the forefront of CRM, promotions, and lifecycle management, ensuring players stay connected to the brand.

Your key job responsibilities as the CRM & Promotions Manager in Cape Town, South Africa will include:

• Designing and implementing retention strategies that maximise player engagement and lifetime value.
• Creating, executing, and optimising CRM campaigns across email, SMS, push notifications, and in-app channels.
• Managing the full player lifecycle, from onboarding to reactivation, using segmentation and personalisation.
• Planning and delivering promotions, loyalty programs, and retention initiatives in collaboration with product and marketing teams.
• Analysing campaign performance and player behaviour to identify trends and opportunities.
• Partnering with BI, product, and marketing to align CRM activity with business goals.
• Ensuring compliance with responsible gaming and regulatory requirements across campaigns.
• Monitoring competitor activity and industry trends to maintain a cutting-edge retention approach.

Requirements for this CRM & Promotions Manager job in Cape Town, South Africa:

• Proven experience as a Retention Manager, CRM Manager, or similar role in iGaming, sports betting, or digital entertainment.
• Strong knowledge of lifecycle management, CRM tools, and segmentation.
• Hands-on experience creating and optimising multichannel campaigns.
• Strong analytical skills with the ability to translate data into actionable strategies.
• Excellent project management and communication skills.
• Passion for iGaming and a deep understanding of player behaviour.
• Degree or diploma in Marketing, Business, or related field.
• 5+ years’ experience in CRM/retention, including at least 2 years in a management role.
• Proficiency with CRM platforms (Optimove, Salesforce, or similar) and advanced Excel/data skills.
• Experience in A/B testing, campaign analytics, and customer journey mapping.

Closes: Dec 1, 2025