Brand Manager - Loyalty Marketing at Clicks Group

Introduction

• We are looking to recruit a Brand Manager to support the Loyalty Marketing Manager with the delivery of key business campaigns across Clubcard. This role will be based at our Head Office in Cape Town.

Job description

Job Purpose:

• Drive the delivery of our loyalty and partnerships strategy through bold, integrated ClubCard and partner campaigns. Grow membership, boost engagement, and maximise customer value — all while delivering strong commercial results. If you thrive in a fast-paced environment and love managing multiple campaigns, this role is for you.

Job Objectives:

• To develop and maintain an integrated loyalty and partner marketing calendar aligned to business priorities and the marketing operating plan
• To develop and implement ClubCard campaigns that drive membership growth, engagement and sales
• To develop and implement all partner campaigns (including FNB eBucks, Engen, Sorbet, ARC, Spec-Savers, Discovery HealthyCare, Momentum Multiply) to deliver incremental value for customers and the business.
• To drive membership growth across ClubCard, Seniors Club and Baby Club through targeted acquisition initiatives
• To improve member retention and engagement by developing and implementing triggered loyalty marketing journeys across the customer lifecycle
• To apply customer segmentation and insights to improve campaign targeting, personalisation and effectiveness
• To identify opportunities to maximise customer lifetime value through data-driven campaign optimisation
• To manage the delivery of multiple campaigns and projects, ensuring accurate, timeous and high-quality execution within a fast-paced environment
• To support the marketing budget by ensuring campaigns are delivered cost-effectively and deliver commercial return
• To develop and implement measurement frameworks, including campaign scorecards and post-campaign reporting, to track performance and inform optimisation

Minimum requirements

Job related knowledge:

• Knowledge of principles of marketing (5 years)
• Knowledge and application of above the line elements (3-5 years)
• Knowledge and application of below the line elements (3- 5 years)
• Knowledge and application of print production processes (3 -5 years)
• Knowledge of advertising agency processes (5 years)
• Knowledge and experience in developing marketing strategies (5 years)
• Knowledge and application of digital platforms and loyalty programmes (5 years)

Job related skills:

• Computer literate and sound working knowledge of MS Office (5 years)
• Presentation skills (5 years)
• Conflict resolution skills (3 - 5 years)
• Interpersonal skills (5 years)
• Communication skills (5 years)
• Financial management and budgeting skills (5 years)
• Persuading and influencing skills
• Problem-solving skills

Experience:

Essential:

• 3 - 5 years marketing management experience in a retail environment 
• 5 – 7 years experience in retail marketing
• 5 – 7 years experience in through-the-line marketing

Desirable:

• Retail Experience

Education:

• Marketing Degree or equivalent

Competencies:

• Deciding and Initiating Action
• Relating and Networking
• Presenting and Communicating Information
• Planning and Organizing
• Delivering Results & Meeting Customer Expectations
• Following Instructions and Procedures
• Adapting and Responding to Change
• Coping with Pressures and Setbacks

Apply by: 5 July 2026