Brand Manager- Sneaker Factory at TFG (The Foschini Group)

Job Description
Step into a brand that moves culture.

• Sneaker Factory is a proudly South African footwear and apparel brand, making authentic style accessible to customers who value both aspiration and affordability. Backed by TFG, we’re on a mission to deliver impactful, omnichannel experiences—and we’re looking for a commercially driven Brand Manager to lead the charge.
• This is not a traditional brand role. It’s a hands-on, performance-led marketing position where you’ll drive campaigns across stores, digital platforms, and brand partners—with real impact on sales and growth.

Responsibilities
Lead Omnichannel Campaigns

• Own and deliver integrated marketing campaigns across retail and digital channels—from concept to execution—aligned to trading calendars and commercial objectives (sales, traffic, conversion).

Drive Digital Performance

• Manage and optimise campaigns across paid media, CRM, social, and e-commerce. Own performance outcomes including ROI, ROAS, conversion, and revenue contribution, turning insights into action.

Own Content, Social & Brand Expression

• Oversee content strategy, campaign messaging, and social media execution. Manage influencers, agencies, and brand shoots to ensure consistent, high-impact brand storytelling across all touchpoints.

Drive Brand & Supplier Value

• Partner with footwear and apparel brands to deliver integrated, full-funnel campaigns that drive mutual commercial growth, increased brand investment, and stronger in-store and digital presence.

Deliver Retail Execution Excellence

• Ensure consistent, high-quality execution across all stores, including activations, events, VM, and community initiatives that drive footfall, conversion, and brand experience at scale.

Lead, Integrate & Scale Performance

• Work cross-functionally with buying, operations, e-commerce, and creative teams to embed marketing into the commercial trading cycle. Lead and develop a team to deliver campaigns efficiently while continuously improving performance and execution standards.

Measure & Optimise Performance

• Own campaign reporting across digital and retail, providing clear insights on performance, learnings, and opportunities to improve future campaigns.

Qualifications

• 6–10+ years’ experience in retail or consumer marketing 
• Degree in Marketing
• Proven success in digital and in-store campaign execution 
• Strong commercial acumen and performance mindset
• Experience managing agencies and developing teams 
• Passion for sneakers, fashion, and youth culture
• Highly organised, creative, and results-driven
• Ability to be both strategic and creative in managing multiple social media platforms
• Ability to function in a diverse, multi-functional team (trade, e-com, VM, ops, merch, etc)

Skills:

• Analyze Alternatives and Recommend Solutions
• Business Requirements Analysis
• Perform Gap Analysis
• Reporting and Budget management
• Supplier Relationship Management
• Stakeholder management
• Digital optimisation of campaigns

Behaviours:

• Builds Effective Teams - forms, develops and leads a group of individuals toward the achievement of a common team objective
• Business Insight - applies market and business insights in order to drive organisational objectives
• Communicates Effectively - conveys information and communicates ideas in a clear, concise and impactful manner
• Cultivates Innovation - creates an environment that fosters and nurtures a culture of creativity which drives success
• Financial Acumen - understands and applies financial concepts and principles to make informed financial decisions 
• Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
• Organizational savvy - understands and navigates dynamics created by processes, systems, and people
• Strategic Mindset - thinks and plans strategically, focusing on the long-term goals and objectives of the organisation