Influencer Paid Social Specialist at Publicis Groupe

The Role

• We are looking for an Influencer Paid Social Specialist to join our growing Influential team and sit at the intersection of creator marketing, paid social and performance media.
• This role is responsible for taking influencer and creator content beyond organic reach, building, activating, optimising and reporting on paid social campaigns that amplify creator activity across platforms including Meta, TikTok, Snapchat, YouTube and other emerging social platforms.
• You will work closely with influencer strategists, clients, creators and media teams to ensure the right content reaches the right audiences, with the right investment, at the right stage of the consumer journey.
• This is not simply a media buying role. You will be expected to understand why creator content works, identify opportunities to amplify it, and use paid media to turn creator influence into measurable business outcomes.

Responsibilities

Paid Social Campaign Management

• Build, launch and manage paid social campaigns designed specifically to amplify influencer and creator content.
• Set up campaigns across platforms including Meta, TikTok, Snapchat, YouTube and other relevant social platforms.
• Manage campaign structures, audiences, placements, budgets, bidding and optimisation.
• Ensure campaigns are correctly tagged, tracked and implemented in line with campaign objectives.
• Monitor delivery and proactively optimise campaigns against agreed KPIs.
• Manage pacing and budget allocation across creators, content, audiences and platforms.
• Identify opportunities to scale high-performing creator content and reduce investment behind underperforming assets.

Influencer & Creator Amplification

• Work with influencer campaign teams to understand creator strategy, content territories, audience profiles and campaign objectives.
• Translate influencer strategies into effective paid amplification plans.
• Assess creator content from a paid media perspective and identify which assets have the strongest potential for amplification.
• Work with teams to manage creator permissions, whitelisting/creator authorisation, Partnership Ads and equivalent platform solutions.
• Help establish frameworks for identifying which creators, content and messages should receive incremental investment.

Audience & Targeting

• Build and activate audiences aligned to campaign objectives and consumer journeys.
• Apply platform targeting, retargeting and lookalike strategies where appropriate.
• Work with broader media and data teams to leverage audience intelligence and first-party data where available.
• Develop an understanding of how creator audiences can be translated into scalable paid audiences.

Performance & Optimisation

• Monitor campaign performance across reach, engagement, video views, CTR, CPC, CPM, conversions and other relevant KPIs.
• Identify performance trends and translate them into optimisation actions.
• Develop a strong understanding of creative performance, not just media performance.

Reporting & Insights

• Support campaign reporting and performance analysis.
• Develop clear, actionable insights from paid amplification activity.
• Contribute to post-campaign learnings and optimisation frameworks.
• Maintain accurate campaign trackers, budgets and performance dashboards.

Collaboration

• Collaborate with broader media and creative agencies and platform partners where required.
• Build relationships with Meta, TikTok, Snapchat, YouTube and other platform representatives.
• Work with creative and influencer teams to ensure content is developed with paid amplification in mind from the outset.

Qualifications

What We're Looking For
Experience

• 1-2 years’ experience working with influencer/creator content is needed.
• Approximately 2–4 years' experience in paid social, performance media, digital media or influencer marketing.
• Hands-on experience building and managing campaigns on platforms such as Meta Ads Manager and TikTok Ads Manager.
• Experience with Snapchat, YouTube or other social advertising platforms would be advantageous.
• Agency experience is preferred.

Skills

• Strong understanding of paid social campaign architecture and optimisation.
• Comfortable working with budgets and pacing.
• Strong analytical and numerical skills.
• Ability to interpret campaign data and turn it into clear actions.
• Understanding of social platforms and how audiences consume creator content.
• Strong attention to detail, particularly around campaign setup, tracking and reporting.
• Good understanding of digital marketing funnels and performance KPIs.
• Comfortable working across multiple campaigns and deadlines simultaneously.

The Person

We're looking for someone who is:

• Curious about the intersection of creators, culture, media and technology.
• Hands-on and comfortable getting into platforms and building campaigns themselves.
• Data curious, with the ability to turn numbers into a story.
• Collaborative, able to work across influencer, creative, media and client teams.
• Proactive, someone who spots opportunities rather than waiting for a brief.
• Excited by the changing world of creator marketing, social commerce, AI and performance media.