Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers i...
- The Senior Copywriter plays a crucial role in crafting compelling and engaging content that speaks to and resonates with target audiences across various platforms. As a skilled wordsmith, you will be responsible for producing clear, original copy for digital platforms, print materials, advertisements, and more.
- Your work will help shape the brand narrative and drive audience engagement.
Responsibilities
CONTENT CREATION
- Produce high-quality, original written content for a range of mediums including websites, social media, articles, emails, videos and more.
- Tailor content to fit the tone and style appropriate for each platform while ensuring alignment with brand voice and messaging.
- Be comfortable in writing content across complex legal & regulatory landscapes
- Adapt copy & campaign strategic messaging from global campaigns to market relevant executions.
RESEARCH & STRATEGY
- Conduct thorough research to understand clients' products/services, target audiences, and competitive landscape.
- Leverage insights gained from research to develop informed and effective writing strategies that meet client objectives.
EDITING & QUALITY ASSURANCE
- Review and edit copy for clarity, grammatical accuracy, and consistency, ensuring all content adheres to brand style guidelines.
- Implement feedback from stakeholders and make necessary revisions while maintaining quality standards.
SEO INTEGRATION
- Integrate SEO best practices into digital content to enhance search engine visibility and drive organic traffic.
- Stay up-to-date with the latest SEO trends and algorithm updates to continuously improve web content performance.
COLLABORATION & COMMUNICATION
- Work closely with marketing, design, and strategy teams to ensure cohesive messaging and branding across all materials.
- Communicate effectively with clients, understanding their needs and conveying complex information in a clear, concise manner.
QUALITY ASSURANCE:
- Review, receive and implement feedback from Creative Director on projects, to maintain quality and consistency.
- Ensure final creative products meet client expectations and brand standards.
Qualifications
- Proven experience in a content writing or copywriting role, with a strong portfolio showcasing diverse writing samples.
- Excellent command of the English language, including grammar, punctuation, and style.
- Familiarity with SEO principles and experience in integrating them into web content.
- Strong research skills and the ability to assimilate diverse information quickly.
- Proficient in using writing and editing tools, as well as content management systems.
Skills
- This role requires a visionary thinker with the ability to inspire and lead creative teams while balancing client needs and brand objectives.
- The ideal candidate is a proactive problem-solver with a keen eye for detail and a passion for creative excellence.
- Flexibility and adaptability are crucial, as the Senior Copywriter will navigate complex projects and dynamic market conditions.
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- The role will collaborate with the creative, account and production teams to adapt and deliver accurate artwork across print and digital channels. This role is important in translating approved creative into consistent, production-ready assets. The successful candidate will bring solid DTP and finished-art capability across campaign rollouts, catalogues, point-of-sale, out-of-home, digital screens and integrated communication assets, working within established brand and production standards.
Responsibilities
CREATIVE COLLABORATION:
- Work with creative, account and production teams to translate approved concepts into accurate, channel-ready artwork.
- Collaborate with designers, copywriters, retouchers and producers to support cohesive, efficient and high-quality delivery.
ART DIRECTION:
- Apply supplied creative direction consistently across artwork adaptations, templates, campaign rollouts and format variations.
- Follow brand and corporate identity standards across online and offline assets while maintaining the client's and global lead agency’s creative intent.
DESIGN EXECUTION:
- Create and adapt layouts for catalogues, point-of-sale, in-store communication, OOH, DOOH, digital screens, presentations and campaign assets.
- Prepare finished artwork and production-ready files, including master pages, pagination, die-lines, colour management, preflight, proofing, packaged open files and high-resolution outputs.
PROJECT MANAGEMENT:
- Manage assigned jobs, amendment cycles, priorities, version control and handovers within agreed timelines.
- Work with creative, account, QA and production stakeholders to resolve artwork queries and maintain accurate job status.
INNOVATION AND TRENDS:
- Stay up-to-date with DTP, prepress, digital production, asset-management and responsible AI-assisted workflow practices.
- Support improvements to templates, file structures, asset accessibility and repeatable production workflows.
QUALITY ASSURANCE:
- Conduct thorough visual and technical checks for content accuracy, brand compliance, image quality, pagination, colour, specifications and output readiness.
- Ensure final files are correctly named, versioned, packaged and supplied according to print, digital and supplier requirements.
Qualifications
- Proven experience in a DTP, finished-art or production-design role within an advertising agency, retail studio, publishing or production environment.
- Portfolio demonstrating rollout experience across catalogues, POS, OOH, DOOH, digital screens and campaign assets.
- Sound knowledge of finished art, prepress, proofing, print production, digital asset preparation and brand guidelines.
- Strong proficiency in Adobe InDesign, Illustrator and Photoshop, with working knowledge of Acrobat and preflight tools.
- Good organizational and collaboration skills, with the ability to manage multiple jobs, versions, formats and deadlines.
- Experience with templates, packaged open files, digital asset management or workflow systems is advantageous.
Skills
- This role requires a capable DTP craftsperson who combines sound layout judgement, attention to brand standards and technical production knowledge to deliver accurate work across print and digital channels.
- The ideal candidate is a detail-focused problem-solver with disciplined file management, a collaborative approach and the confidence to flag production risks and seek guidance when required.
- Flexibility and adaptability are crucial when managing multiple rollouts, amendments, varied specifications and deadline-driven handovers.
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- The role will collaborate closely with the Art Director and Creative Director to develop and execute creative projects across a range of platforms. The Midweight Designer is responsible for producing high-quality, cohesive work that follows brand standards and responds effectively to creative direction. Working with designers, multimedia editors and writers, the successful candidate will contribute to a collaborative environment focused on craft excellence and impactful visual storytelling.
Responsibilities
CREATIVE COLLABORATION:
- Work in partnership with Art Directors, Creative Directors and senior team members to develop and execute creative concepts that are fit-for-platform.
- Collaborate with designers, copywriters, editors and other team members to ensure cohesive and high-quality deliverables.
ART DIRECTION:
- Working under the guidance of the Art Director and Creative Director, translate creative requirements into visually engaging and brand-consistent design solutions.
- Support the Art Director and Creative Director in developing creative assets that align with the client's and global lead agency's vision and objectives.
- Adapt globally developed campaigns into locally relevant executions.
DESIGN EXECUTION:
- Produce compelling designs and storyboards for a variety of media, including digital, print, social and multimedia.
- Ensure all creative work is executed on-brand and to the quality standards expected by Publicis Production.
PROJECT MANAGEMENT:
- Manage assigned projects, timelines and priorities effectively, with guidance where required.
- Liaise with the Art Director to review design solutions, receive feedback and make the necessary adjustments to projects.
INNOVATION AND TRENDS:
- Stay up to date with industry trends and apply relevant techniques and ideas to projects.
- Contribute to a culture of creativity, collaboration and innovation within the team.
QUALITY ASSURANCE:
- Receive and implement feedback from the Art Director and senior creative team to maintain quality and consistency.
- Check final creative work for accuracy, brand consistency and alignment with client expectations before submission.
Qualifications
- Relevant experience as a designer or in a similar design role within an advertising agency, production studio or creative environment.
- A strong portfolio demonstrating capability across digital, print, social and multimedia design.
- Strong design, communication and collaboration skills.
- Proficiency in relevant creative tools and software, including Adobe Creative Cloud.
- Good organisational skills with the ability to manage multiple assigned projects and deadlines.
- A passion for craft excellence, continuous learning and staying current with industry trends.
Skills
- This role requires a capable conceptual thinker who can translate creative direction into compelling design solutions while balancing client needs and brand objectives.
- The ideal candidate is a proactive problem-solver with a keen eye for detail, solid craft skills and a willingness to learn and develop.
- Flexibility and adaptability are crucial, as the Midweight Designer will work across multiple projects, evolving briefs and dynamic market conditions.
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- The role will collaborate closely with the Creative Director to conceptualize, execute, and oversee creative projects. This role is crucial in ensuring high-quality and cohesive deliverables that adhere to brand standards. The successful candidate will work with a talented team of designers and multimedia editors & writers, fostering a creative environment that emphasizes innovation and excellence in visual storytelling.
Responsibilities
CREATIVE COLLABORATION:
- Work in partnership with the Creative Director to develop, execute and oversee creative concepts.
- Collaborate with designers, copywriters, editors and other team members to ensure cohesive and high-quality deliverables.
ART DIRECTION:
- Reporting to the Creative Director – you will lead and inspire a team of designers and editors in creating visually striking and brand-consistent material.
- Align with the Creative Director to oversee the visual development of creative assets, ensuring alignment with the client's & global lead agency’s vision/objectives.
DESIGN EXECUTION:
- Produce compelling designs & storyboards for a variety of media, including digital, print, and multimedia.
- Ensure all creative work is executed on-brand and to the high standards expected by Publicis Production
PROJECT MANAGEMENT:
- Self-management across multiple projects, timelines, and priorities efficiently.
- Liaise with Creative Director to present ideas, gather feedback, and make necessary adjustments on projects.
INNOVATION AND TRENDS:
- Stay up-to-date with industry trends and incorporate new techniques and ideas into projects.
- Encourage a culture of creativity and innovation within the team.
QUALITY ASSURANCE:
- Review, receive and implement feedback from Creative Director on projects, to maintain quality and consistency.
- Ensure final creative products meet client expectations and brand standards.
Qualifications
- Proven experience in a senior art direction or similar creative leadership role.
- Strong portfolio showcasing expertise in digital, print, and multimedia design.
- Excellent leadership, communication, and collaborative skills.
- Proficiency in creative tools and software.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Passion for innovation and staying current with industry trends.
Skills
- This role requires a visionary thinker with the ability to inspire and lead creative teams while balancing client needs and brand objectives.
- The ideal candidate is a proactive problem-solver with a keen eye for detail and a passion for creative excellence.
- Flexibility and adaptability are crucial, as the Art Director will navigate complex projects and dynamic market conditions.
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Role purpose
- Accountable for end-to-end performance delivery across the portfolio. Owns performance strategy, optimization governance, client leadership, data interpretation, learning agenda development, innovation and automation, operational excellence and third-party execution governance. While campaign setup and trafficking may be handled by an external execution partner (Nodes), accountability for campaign quality, delivery, optimization, reporting accuracy and business outcomes remains with the Performance Lead. The role acts as the strategic and operational command center connecting client objectives, media strategy, creative, analytics, technology and execution teams.
Responsibilities
Scope of role
- Performance strategy
- Optimization governance
- Client leadership
- Data interpretation
- Learning agenda development
- Innovation and automation
- Operational excellence
- Third-party execution governance
Core accountabilities
- Translate business objectives into measurable performance frameworks.
- Validate media plans, audience strategy and channel mix.
- Drive ROAS, CPA, conversion and growth optimization.
- Ensure all campaigns are performance-ready before launch.
- Lead daily alignment with execution partners.
- Govern setup hygiene, taxonomy, UTMs, pixels and conversion tracking.
- Ensure optimization recommendations are executed within SLA.
- Monitor pacing, delivery, spend accuracy and campaign health daily.
- Conduct daily checks and weekly deep dives; generate optimization hypotheses and predictive recommendations.
- Lead weekly performance reviews with client stakeholders and translate performance into business implications.
- Identify automation and AI-led optimization opportunities; drive testing frameworks and experimentation culture.
- Lead monthly “Start / Stop / Continue” learning reviews and embed learnings into future planning.
Manadatory artifacts owned
- Performance Framework
- Translates business objectives into measurable performance KPIs.
- Performance-Readiness Sign-Off
- Confirms campaigns are performance-ready before launch.
- Optimization Tracker
- Maintains operational governance and optimization instructions within SLA.
- Weekly Deep Dive & Recommendations
- Deep-dive analysis with optimization hypotheses and predictive recommendations.
- Client Performance Review
- Weekly review translating media performance into business implications.
- Learning Agenda / Start–Stop–Continue
- Monthly best-practice governance embedding learnings into future planning.
Decision rights
- Whether a campaign is performance-ready to launch
- Optimization direction and priority
- Escalation of delivery, platform or tracking risk
- Reporting and data integrity standards
- Testing and experimentation agenda
- Execution partner governance and SLA enforcement
Qualifications
Required competencies
- Including at least 3–5 years in a senior performance, client-leadership or team/partner-management role
- Demonstrated hands-on experience across Google, Meta, DV360/programmatic and commerce media
- Performance marketing
- Advanced performance marketing expertise.
- Platform expertise
- Google, Meta, DV360, Programmatic and Commerce Media.
- Analytics & attribution
- Strong analytics and attribution capability.
- Martech understanding
- Conversion tracking and martech understanding.
- Operational governance
- Operational governance and stakeholder management.
- Strategic consulting
- Strategic storytelling and consulting ability.
- Partner management
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Role purpose
- Owns the channel craft function across AV, OOH, audio, social, search, programmatic, performance, retail media, commerce and influencer. Ensures specialists produce technically strong, commercially sound, measurable and executable plans. Owns recommendation quality, implementation standards and delivery validation — not invoice loading or billing admin.
Scope of role
- Channel planning standards
- Specialist capability management
- Channel plan QA
- Delivery validation governance
- Make good / credit / dispute recommendations
- Channel learning & PCA quality
- Marketplace collaboration with Corporate Investment
Responsibilities
Core accountabilities
- Lead the channel implementation planning function.
- Ensure specialists receive clear briefs from Journey Planning.
- Ensure every channel plan includes rationale, recommendation, cost logic, KPI forecast and delivery assumptions.
- Ensure plans are executable, measurable and aligned to the integrated strategy.
- Ensure delivery actualisation is completed before billing approval.
- Ensure under-delivery is disputed, credited, made good or escalated.
- Ensure channel learnings feed future planning.
- Maintain channel planning standards across teams.
Decision rights
- Channel planning standards
- Quality approval of vertical plans
- Delivery validation requirements
- Approve / hold / dispute / credit / makegood delivery
- Channel specialist capability standards
What this role is NOT accountable for
- Defining the original growth strategy.
- Owning the client relationship.
- Loading plans into billing systems.
- Processing supplier invoices or vendor onboarding.
- Trafficking tags.
- Producing routine campaign reports.
Qualifications
Required competencies
- 8+ years managing channel standards, investment quality and delivery governance.
Channel expertise
- Strong grasp of channels and buying environments.
Technical planning
- Evaluate plans, forecasts and delivery assumptions.
Commercial judgment
- Understand cost, rate and delivery implications.
Governance
- Enforce standards and handoffs.
Supplier understanding
- Challenge media owner / platform delivery.
Team leadership
- Manage specialists and develop capability.
Delivery validation
- Identify under-delivery and recommend action
Additional information
How performance is measured
Channel plan quality
- Percentage of plans passing QA first time.
- Forecast accuracy
- Delivery versus forecast by channel.
- Delivery validation
- Percentage of invoices validated before billing.
- Leakage reduction
- Less unchallenged under-delivery or incorrect billing.
- Specialist capability
- Improvement in standards and training completion.
- PCA quality
- Channel learnings captured and reused.
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Role purpose
- Owns the strategic media answer: where growth will come from, what audience or behaviour must change, what JTBD media must solve, and what principles guide the response. Value is in growth logic, category interpretation, competitive understanding and audience prioritisation — not channel planPning or buying.
Scope of role
- Strategic brief interpretation
- Category & competitive analysis
- Growth source definition
- JTBD refinement
- Strategic audience hypothesis
- Strategic media principles
- Strategic KPI logic
- PCA growth interpretation
Responsibilities
Core accountabilities
- Interpret the client brief into a clear media growth challenge.
- Understand category dynamics, competition, brand position and consumer behaviour.
- Define the source of growth: recruit, switch, retain, increase frequency, trade-up or cross-sell.
- Define the strategic audience hypothesis.
- Define the role media must play in solving the business problem.
- Provide the Journey Planner with clear strategic direction.
- Define strategic KPI logic before planning begins.
- Identify strategic implications from PCA for future campaigns.
- Mandatory artifacts owned
- Strategic Brief Interpretation
- Converts the client brief into a strategic media challenge.
Growth Strategy Canvas
- Defines source of growth, JTBD, behaviour change and strategic focus.
Category & Competitive Read
- Summarises market, competitor and consumer implications.
Growth Audience Hypothesis
- Identifies the audience from which growth is expected.
Strategic KPI Logic
- Defines which strategic KPIs matter and why.
Strategic PCA Implications
- Captures what results mean for future strategy.
Decision rights
- Growth source logic
- Strategic JTBD interpretation
- Strategic audience prioritisation
- Media strategy principles
- Strategic KPI rationale
- Strategic implications from PCA
What this role is NOT accountable for
- Building detailed TV, OOH, search, social or programmatic schedules.
- Negotiating with media owners.
- Loading plans into systems.
- Chasing creative assets.
- Reconciling invoices or trafficking campaigns.
- Producing routine weekly reports.
Qualifications
Required competencies
- 6-9 years leading strategy for major campaigns or clients.
- Strategic thinking
- Connect business problems to media opportunities.
Category understanding
- Interpret market, consumer and competitor dynamics.
Audience thinking
- Define growth audiences and behaviour change.
Data interpretation
- Use research and audience data to support strategy.
Storytelling
- Articulate the strategic answer clearly.
Cross-functional leadership
- Guide planners and specialists without doing their roles.
Measurement logic
- Define strategic KPIs and success criteria.
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Role purpose
- Owns the translation of strategy into a connected media ecosystem. Takes the growth strategy and audience direction from the Strategist and turns it into a PESO journey, channel role architecture, audience activation logic, phasing, budget principles and specialist briefing pack.
Scope of role
- Audience activation logic
- PESO ecosystem planning
- Channel role definition
- Journey and moment mapping
- Budget allocation rationale
- Specialist briefing
- Integration of vertical channel plans
- Plan-level measurement questions
- Plan-level implications of under-delivery or variance
Responsibilities
Core accountabilities
- Translate growth strategy into a connected media journey.
- Define how the growth audience can be reached, influenced and moved across paid, earned, shared, owned and commerce touchpoints.
- Build the media ecosystem architecture.
- Define the role of each channel before specialists create detailed plans.
- Create the Specialist Briefing Pack for channel specialists.
- Integrate vertical channel plans into one coherent media plan.
- Ensure the plan ladders back to the JTBD and strategic growth objective.
- Define plan-level measurement questions with the Measurement Lead.
- Own the plan-level implication if a channel under-delivers or materially over/under-performs.
Mandatory artifacts owned
- Audience Activation Blueprint: Converts growth audience into media, platform, context and signal logic.
- PESO Ecosystem Plan: Defines how Paid, Earned, Shared, Owned and Commerce work together.
- Channel Role Framework: Defines the job of each channel before detailed planning starts.
- Journey / Moment Map: Defines consumer moments, occasions, touchpoints and sequencing.
- Budget Allocation Logic: Explains why budget is allocated across channels.
- Specialist Briefing Pack: Gives channel specialists audience, KPI, role, budget, timing and output requirements.
- Integrated Media Plan: Combines specialist outputs into a single coherent plan.
- Plan-Level Variance Note: Explains total-plan implications of delivery or KPI variance.
Key handshakes
- Channel Specialists: receives strategy from the Growth Media Strategist and hands over the Specialist Briefing Pack.
- Measurement Lead: receives strategy and plan inputs and hands over plan-level KPI questions.
- Buying Ops: receives the client-approved integrated plan and hands over a booking-ready plan.
- Client Lead / Strategist: receives outputs from Channel Specialists and hands over the integrated media plan.
- PCA team: receives input from the Measurement Lead and hands over plan-level learnings and future implications.
Decision rights
- PESO ecosystem architecture.
- Audience activation logic.
- Channel role definition.
- Budget allocation rationale.
- Specialist briefing quality.
- Integration of channel plans.
- Plan-level implication of delivery variance.
What this role is not
- Building every detailed vertical channel plan personally.
- Acting as TV planner, OOH planner, search specialist, social specialist and programmatic specialist all at once.
- Loading plans into billing systems.
- Supplier invoice reconciliation.
- Vendor onboarding.
- Tagging and trafficking campaigns.
- Producing raw dashboards.
Qualifications
Required competencies
- Communications planning: Translate strategy into ecosystem architecture.
- Audience activation: Convert growth audiences into channel and platform logic.
- Channel understanding: Strong understanding of ATL, digital, social, commerce and performance channels.
- Integration: Stitch specialist outputs into one plan.
- Briefing discipline: Write clear specialist briefs.
- Budget logic: Rationalise investment allocation.
- Measurement thinking: Connect planning choices to measurable outcomes.
Experience requirements
- 3–6 years in integrated planning or communications planning.
KPIs
- Ecosystem quality: Strength of PESO plan and channel role clarity.
- Specialist handoff: Reduction in specialist rework due to unclear briefs.
- Plan integration: Quality of final integrated media plan.
- Audience activation: Evidence that audience logic translates into actionable channel plans.
- Measurement readiness: Plan has KPI and measurement logic before activation.
- Rework reduction: Fewer late-stage changes caused by planning gaps.
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The Role
- We are looking for an Influencer Paid Social Specialist to join our growing Influential team and sit at the intersection of creator marketing, paid social and performance media.
- This role is responsible for taking influencer and creator content beyond organic reach, building, activating, optimising and reporting on paid social campaigns that amplify creator activity across platforms including Meta, TikTok, Snapchat, YouTube and other emerging social platforms.
- You will work closely with influencer strategists, clients, creators and media teams to ensure the right content reaches the right audiences, with the right investment, at the right stage of the consumer journey.
- This is not simply a media buying role. You will be expected to understand why creator content works, identify opportunities to amplify it, and use paid media to turn creator influence into measurable business outcomes.
Responsibilities
Paid Social Campaign Management
- Build, launch and manage paid social campaigns designed specifically to amplify influencer and creator content.
- Set up campaigns across platforms including Meta, TikTok, Snapchat, YouTube and other relevant social platforms.
- Manage campaign structures, audiences, placements, budgets, bidding and optimisation.
- Ensure campaigns are correctly tagged, tracked and implemented in line with campaign objectives.
- Monitor delivery and proactively optimise campaigns against agreed KPIs.
- Manage pacing and budget allocation across creators, content, audiences and platforms.
- Identify opportunities to scale high-performing creator content and reduce investment behind underperforming assets.
Influencer & Creator Amplification
- Work with influencer campaign teams to understand creator strategy, content territories, audience profiles and campaign objectives.
- Translate influencer strategies into effective paid amplification plans.
- Assess creator content from a paid media perspective and identify which assets have the strongest potential for amplification.
- Work with teams to manage creator permissions, whitelisting/creator authorisation, Partnership Ads and equivalent platform solutions.
- Help establish frameworks for identifying which creators, content and messages should receive incremental investment.
Audience & Targeting
- Build and activate audiences aligned to campaign objectives and consumer journeys.
- Apply platform targeting, retargeting and lookalike strategies where appropriate.
- Work with broader media and data teams to leverage audience intelligence and first-party data where available.
- Develop an understanding of how creator audiences can be translated into scalable paid audiences.
Performance & Optimisation
- Monitor campaign performance across reach, engagement, video views, CTR, CPC, CPM, conversions and other relevant KPIs.
- Identify performance trends and translate them into optimisation actions.
- Develop a strong understanding of creative performance, not just media performance.
Reporting & Insights
- Support campaign reporting and performance analysis.
- Develop clear, actionable insights from paid amplification activity.
- Contribute to post-campaign learnings and optimisation frameworks.
- Maintain accurate campaign trackers, budgets and performance dashboards.
Collaboration
- Collaborate with broader media and creative agencies and platform partners where required.
- Build relationships with Meta, TikTok, Snapchat, YouTube and other platform representatives.
- Work with creative and influencer teams to ensure content is developed with paid amplification in mind from the outset.
Qualifications
What We're Looking For
Experience
- 1-2 years’ experience working with influencer/creator content is needed.
- Approximately 2–4 years' experience in paid social, performance media, digital media or influencer marketing.
- Hands-on experience building and managing campaigns on platforms such as Meta Ads Manager and TikTok Ads Manager.
- Experience with Snapchat, YouTube or other social advertising platforms would be advantageous.
- Agency experience is preferred.
Skills
- Strong understanding of paid social campaign architecture and optimisation.
- Comfortable working with budgets and pacing.
- Strong analytical and numerical skills.
- Ability to interpret campaign data and turn it into clear actions.
- Understanding of social platforms and how audiences consume creator content.
- Strong attention to detail, particularly around campaign setup, tracking and reporting.
- Good understanding of digital marketing funnels and performance KPIs.
- Comfortable working across multiple campaigns and deadlines simultaneously.
The Person
We're looking for someone who is:
- Curious about the intersection of creators, culture, media and technology.
- Hands-on and comfortable getting into platforms and building campaigns themselves.
- Data curious, with the ability to turn numbers into a story.
- Collaborative, able to work across influencer, creative, media and client teams.
- Proactive, someone who spots opportunities rather than waiting for a brief.
- Excited by the changing world of creator marketing, social commerce, AI and performance media.
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Role purpose
- Owns the translation of strategy into a connected media ecosystem. Takes the growth strategy and audience direction from the Strategist and turns it into a PESO journey, channel role architecture, audience activation logic, phasing, budget principles and specialist briefing pack.
Scope of role
- Audience activation logic
- PESO ecosystem planning
- Channel role definition
- Journey and moment mapping
- Budget allocation rationale
- Specialist briefing
- Integration of vertical channel plans
- Plan-level measurement questions
- Plan-level implications of under-delivery or variance
Responsibilities
Core accountabilities
- Translate growth strategy into a connected media journey.
- Define how the growth audience can be reached, influenced and moved across paid, earned, shared, owned and commerce touchpoints.
- Build the media ecosystem architecture.
- Define the role of each channel before specialists create detailed plans.
- Create the Specialist Briefing Pack for channel specialists.
- Integrate vertical channel plans into one coherent media plan.
- Ensure the plan ladders back to the JTBD and strategic growth objective.
- Define plan-level measurement questions with the Measurement Lead.
- Own the plan-level implication if a channel under-delivers or materially over/under-performs.
Mandatory artifacts owned
- Audience Activation Blueprint: Converts growth audience into media, platform, context and signal logic.
- PESO Ecosystem Plan: Defines how Paid, Earned, Shared, Owned and Commerce work together.
- Channel Role Framework: Defines the job of each channel before detailed planning starts.
- Journey / Moment Map: Defines consumer moments, occasions, touchpoints and sequencing.
- Budget Allocation Logic: Explains why budget is allocated across channels.
- Specialist Briefing Pack: Gives channel specialists audience, KPI, role, budget, timing and output requirements.
- Integrated Media Plan: Combines specialist outputs into a single coherent plan.
- Plan-Level Variance Note: Explains total-plan implications of delivery or KPI variance.
Key handshakes
- Channel Specialists: receives strategy from the Growth Media Strategist and hands over the Specialist Briefing Pack.
- Measurement Lead: receives strategy and plan inputs and hands over plan-level KPI questions.
- Buying Ops: receives the client-approved integrated plan and hands over a booking-ready plan.
- Client Lead / Strategist: receives outputs from Channel Specialists and hands over the integrated media plan.
- PCA team: receives input from the Measurement Lead and hands over plan-level learnings and future implications.
Decision rights
- PESO ecosystem architecture.
- Audience activation logic.
- Channel role definition.
- Budget allocation rationale.
- Specialist briefing quality.
- Integration of channel plans.
- Plan-level implication of delivery variance.
What this role is not
- Building every detailed vertical channel plan personally.
- Acting as TV planner, OOH planner, search specialist, social specialist and programmatic specialist all at once.
- Loading plans into billing systems.
- Supplier invoice reconciliation.
- Vendor onboarding.
- Tagging and trafficking campaigns.
- Producing raw dashboards.
Qualifications
Required competencies
- Communications planning: Translate strategy into ecosystem architecture.
- Audience activation: Convert growth audiences into channel and platform logic.
- Channel understanding: Strong understanding of ATL, digital, social, commerce and performance channels.
- Integration: Stitch specialist outputs into one plan.
- Briefing discipline: Write clear specialist briefs.
- Budget logic: Rationalise investment allocation.
- Measurement thinking: Connect planning choices to measurable outcomes.
Experience requirements
- 9+ years leading planning teams, standards and quality.
KPIs
- Ecosystem quality: Strength of PESO plan and channel role clarity.
- Specialist handoff: Reduction in specialist rework due to unclear briefs.
- Plan integration: Quality of final integrated media plan.
- Audience activation: Evidence that audience logic translates into actionable channel plans.
- Measurement readiness: Plan has KPI and measurement logic before activation.
- Rework reduction: Fewer late-stage changes caused by planning gaps.
Method of Application
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