Brand Manager - Sportscene at TFG (The Foschini Group)

JOB DESCRIPTION

At Sportscene we believe that we inspire the love of sneakers, urban culture and empower the youth. If you believe that too, then we have the perfect position for you.

We are looking for a dynamic, high-energy, self-motivated individual with strong people management skills, brand building experience and the ability to develop and manage key strategic partnerships.  The successful applicant must be comfortable with working in a fast-paced environment and be results-driven. 

Have you got what it takes?

As a Brand Manager at Sportscene, your key responsibilities will be:

•  Build and evolve the Sportscene brand alongside key marketing team members. Tone, essence, CI and aesthetic plus ensure consistency across touch points of the brand (events, branded activations, store design, content creation, trade, visual merchandising and ecommerce). Creative experience is an advantage. 
• Be Customer obsessed – Collaborate with Insights and data analytics to identify trends, issues, opportunities for growth and development of the Sportscene brand and unexplored markets. Truly understand the Sportscene customer/s
• Build strong customer targeted strategies – retention, rewards, new markets.
• Have a key understanding of digital marketing and the experience in social media as a communication channel. 
• Collaborate with all internal partners and external partners where needed to create, lead and brief promotion/media content in all channels. 
• Work closely and collaborate with product, design & trend forecasting teams to constantly evolve the Sportscene brand. 
• Own the collaboration strategy. Build a pipeline of brands and individuals that will build brand value for Sportscene. Inlfuencer marketing and community building plays a big role in this. 
• A huge passion and drive to make a difference in SA with the ownership of the Sportscene CSI and Sustainability.
• Ownership and evolution of the production and aesthetic for all seasonal brand campaigns with internal and external partners. 
• Budget management for content creation and production, purchasing of paid media, influencer and marketing strategies.
• Post campaign analysis and reporting of all above KPI’s and campaign success on a monthly basis to management teams

Requirements:

• A relevant tertiary qualification
• Minimum 3-4 years working experience at a management level, incl. people / team management.
• Minimum 6 years relevant retail & brand experience is essential
• Proven track record and ability to market a brand by demonstrating innovative and creative thinking within this area.
• Ability to persuade and influence both internal and external stakeholders
• Ability to work well under pressure and deliver to aggressive deadlines, incl. problem solving
• Experience in campaign shoots, fashion production and creative directing desirable
• Strong written and verbal communication at all levels of organisation
• Proven leadership and people management ability

Competencies and behaviours for success: 

• Good verbal communication skills
• Good organisational and administrative skills
• Commercial awareness
• Creativity
• Great written communication skills
• Good numerical & analytical skills
• A passion for retail & the fashion environment
• The ability to multi-task in a fast-paced environment
• A calm attitude under pressure
• The ability to work independently
• The ability to take own initiative
• A high level of attention