Brand & Partnerships Manager at CHEP

Job Description
Key Responsibilities May Include:

• Design and implement customer-centric content strategies across owned, earned, and paid media to enhance customer experience and loyalty.
• Lead integrated marketing campaigns aimed at brand awareness, customer acquisition, retention, and growth, leveraging multi-channel strategies including digital, CRM, and SEO.
• Analyze campaign performance through detailed KPI reporting, providing actionable insights to optimize marketing effectiveness and ROI.
• Collaborate with Sales, Product Development, and Customer Service teams to align marketing strategies with business objectives and support sales enablement.
• Manage marketing resources and budgets to ensure effective campaign delivery and cost efficiency.
• Oversee lifecycle customer journey engagements to enhance retention and drive funnel acceleration through lead scoring and targeted content.
• Guide the evolution and activation of the brand strategy, ensuring consistency across all customer touchpoints.
• Identify and execute opportunities for innovation and optimization in marketing processes, tools, and technologies.
• At CHEP, we're looking for an experienced Brand & Partnerships Manager to help shape how our brand is positioned, experienced and valued across Sub-Saharan Africa. This is a unique opportunity to influence market perception, strengthen customer loyalty and build strategic partnerships that create lasting business impact.

You'll sit at the intersection of brand strategy, customer engagement, business partnerships and commercial growth, helping CHEP connect more meaningfully with customers, partners and industry stakeholders throughout the region.

About the Role

• This role is instrumental in shaping our company’s presence across the SSA markets by orchestrating and managing brand reputation, and business partnerships through event, experiential and brand marketing.
• Drive the execution and professional standard of high-impact events industry, customer, and internal events.
• Cultivate key business partnerships that enhance brand visibility, lead generation, and revenue growth through trade shows, conferences, sponsorships, webinars and strategic alliances that align with our business objectives.
• Support the business strategies and contribute to the achievement of company objectives by executing the company’s brand marketing & customer retention strategies.

Key Responsibilities:
Strategic Partnerships & Alliances

• Identify, develop, and manage strategic partnerships with industry associations, trade organizations, and key stakeholders.
• Establish co-marketing initiatives with customers and relevant partners to drive brand awareness and joint business opportunities.
• Negotiate and manage sponsorship and trade show deals, collaborations, and brand alliances that enhance business growth.
• Develop engagement strategies to leverage partnerships for networking, knowledge sharing, and business expansion.
• Monitor industry trends and competitor activities to identify new partnership opportunities.
• Drive co-branded marketing initiatives and joint ventures that expand business reach and influence.
• Drive cross-functional collaboration with Sales Enablement, Commercial Sales, and the CX & Insights teams to develop a comprehensive Sales Toolkit. This toolkit will leverage brand-strengthening assets to support strategic top-to-top engagements and broader customer interactions.

Events Management

• Develop and execute the company’s event strategy, including trade shows, exhibitions, networking events, and conferences.
• Manage end-to-end event planning from concept and stand design to execution, including budgeting, logistics, branding, and post-event analysis.
• Lead and collaborate with internal teams (Finance, Sales, Operations and Leadership) to ensure event alignment with business goals.
• Identify industry-relevant events and secure speaking opportunities for executives and subject matter experts, to establish thought leadership and advocacy.
• Negotiate sponsorships and partnerships to maximize brand visibility and lead generation.
• Oversee external and internal on-site and virtual event experiences, ensuring smooth execution and audience engagement (incl. outside of normal office hours, prior, during and post the event)
• Together with the Digital Marketing team, plan and schedule marketing campaigns that support all external events (before and after) the events.
• Track and report on event ROI, analyzing lead generation, customer engagement, and revenue impact.
• Plan and maintain an up-to-date events calendar.
• Support other global events teams when required.

Customer Retention

• Develop a customer communication strategy selling our value proposition, sustainability and BBBEE status to customers;
• Constantly build and maintain (in the department Shared Area) a record of key customers, industry contacts and co-ordinate and develop the relationship programs;
• Work with sales teams in conjunction with the NPS program to develop and improve the customer retention strategy;
• Project-manage the execution of the customer retention strategy.

What You Bring

• We're looking for someone who combines creativity with commercial thinking.
• 5+ years of brand and marketing experience.
• Proven campaign and event execution experience.
• Strong supplier and agency networks.
• Outstanding stakeholder management skills.
• A track record of delivering results in fast-paced environments.