Brand Specialist - Bryanston at Eskom Pension and Provident Fund

Description

Brand Building 

• Analyse brand positioning and consumer insights
• Shape and communicate the brand’s value proposition.
• Translate brand elements into plans and go-to-market plans.
• Oversee new and ongoing marketing and advertising activities.
• Measure and report performance of all marketing campaigns and assess ROI and KPIs.

Collaboration 

• Collaborate with internal teams and external partners in building and managing the brand and its reputation.
• Monitor market trends, research consumer markets and competitors’ activities.
• Working with Project Managers and creative agencies to drive brand building initiatives and ensure ROI. 

Governance, compliance and reporting

• Adheres to and embeds the communication requirements that are set out by the Pension Fund’s Act and the Financial Services Board’s circulars on minimum communication requirements for pension funds.
• Commit to regular update meetings with the Head of Communication to give feedback on compliance.

Requirements

TECHNICAL REQUIREMENTS 

• Proven ability to implement brand strategies and communicate recommendations to executives.
• Experience in identifying target audiences and devising effective campaigns.
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind.
• Outstanding communication skills
• Up to date with latest trends and marketing best practices
• Proven ability to partner with marketing agencies in managing brand campaigns
• Strong focus on digital marketing
• Insight into CRM and customer centricity principles 
• Familiarity with Financial Services industry and trends
• Project management skills
• Excellent verbal and written communication skill

REQUIRED MINIMUM EDUCATION

• Bachelor’s degree in Brand Management/Marketing or Communications.
• Post-graduate qualification will be an added advantage. 

REQUIRED MINIMUM WORK EXPERIENCE

• Proven working experience (3-6 years) in marketing
• Experience in financial services or a B2B environment is preferred.