Business Unit Director (ATL Strategist) at Publicis Africa Group

Job Description
Takes overall responsibility for the team, running of the day to day as well as the strategic outputs for the unit.

Manage and produce quality work in line with:

• Agency processes.
• Global tools and processes.
• Produce clear, innovative strategies at a senior level.
• Deliver solid implementation planning briefs.  
• Assist with media negotiations if necessary.
• Ensure flow plans accurately reflect the strategy.
• Ensure teams (Offline and Online) are consolidating flow plans into one flow plan.
• Work collaboratively with partner agencies. 
• Manage client relationships at all levels in the business.
• Manage team: motivate, mentor and discipline if necessary.
• Ensure seamless work with digital strategists on the business.
• Develop other strategists in the team or Groupe.
• Work on New Business Pitches as and when required
• Manage general work output quality from the business unit.
• Manage the end to end financials of your accounts

Hard KPI scores:

• Accurate invoice packs delivered to resources to client to meet payment cycles.
• Financial Performance: Over-dues at no more than 9.5% of book outstanding per month.

Revenue Growth:

• Revenue growth targets (5% increase in revenue through fees or selling diversified services).
• Supply accurate budget figures quarterly.
• Key client satisfaction: Client appraisals @ 75% as an average and no less than 70% for a single discipline. 
• Client retention: No loss of local business in the next 24 months.
• Effective representation of Publicis Media: Keep abreast of international and local trends, across all agency disciplines and practices. 
• Bi-annual thought-leadership/opinion piece either written or delivered in a presentation.
• Talent & Culture: Less than 20% loss of staff.  All appraisals done as per company policy with salary increases linked to clear staff KPIs.
• New Business: Assist with new business pitches.  (Experience in pitching). 
• Awards: Enter two awards annually, that warrant winning. 
• Set and track spend objectives for ETV, SABC, Media 24, OOH and other.
• Report in regularly to the Managing Director.

Qualifications

• Senior ATL Strategist with a minimum of 10 years media experience, with a thorough understanding of ATL media (fully versed and able to present a strategy and flow-plan for ATL media).
• Thorough understanding of all planning and buying processes. 
• Thorough understanding and experience of Media Agency processes and tools
• Experience managing teams.
• Enjoys entertaining clients / attending functions.

Additional Information
Professional Attributes

• Energetic, self-starting, can-do, good track record of building solid client relationships.
• Team player. 
• Instills confidence. 
• Well presented. 
• Progressive, forward thinking.
• Adaptable. 
• Technology savvy. 

Additional Requirements:

Participate in training and development courses provided to ensure skill level is evolving with the industry.