Jobs at Publicis Groupe

Job Description
Takes overall responsibility for the team, running of the day to day as well as the strategic outputs for the unit.

Manage and produce quality work in line with:

• Agency processes.
• Global tools and processes.
• Produce clear, innovative strategies at a senior level.
• Deliver solid implementation planning briefs.  
• Assist with media negotiations if necessary.
• Ensure flow plans accurately reflect the strategy.
• Ensure teams (Offline and Online) are consolidating flow plans into one flow plan.
• Work collaboratively with partner agencies. 
• Manage client relationships at all levels in the business.
• Manage team: motivate, mentor and discipline if necessary.
• Ensure seamless work with digital strategists on the business.
• Develop other strategists in the team or Groupe.
• Work on New Business Pitches as and when required
• Manage general work output quality from the business unit.
• Manage the end to end financials of your accounts

Hard KPI scores:

• Accurate invoice packs delivered to resources to client to meet payment cycles.
• Financial Performance: Over-dues at no more than 9.5% of book outstanding per month.

Revenue Growth:

• Revenue growth targets (5% increase in revenue through fees or selling diversified services).
• Supply accurate budget figures quarterly.
• Key client satisfaction: Client appraisals @ 75% as an average and no less than 70% for a single discipline. 
• Client retention: No loss of local business in the next 24 months.
• Effective representation of Publicis Media: Keep abreast of international and local trends, across all agency disciplines and practices. 
• Bi-annual thought-leadership/opinion piece either written or delivered in a presentation.
• Talent & Culture: Less than 20% loss of staff.  All appraisals done as per company policy with salary increases linked to clear staff KPIs.
• New Business: Assist with new business pitches.  (Experience in pitching). 
• Awards: Enter two awards annually, that warrant winning. 
• Set and track spend objectives for ETV, SABC, Media 24, OOH and other.
• Report in regularly to the Managing Director.

Qualifications

• Senior ATL Strategist with a minimum of 10 years media experience, with a thorough understanding of ATL media (fully versed and able to present a strategy and flow-plan for ATL media).
• Thorough understanding of all planning and buying processes. 
• Thorough understanding and experience of Media Agency processes and tools
• Experience managing teams.
• Enjoys entertaining clients / attending functions.

Additional Information
Professional Attributes

• Energetic, self-starting, can-do, good track record of building solid client relationships.
• Team player. 
• Instills confidence. 
• Well presented. 
• Progressive, forward thinking.
• Adaptable. 
• Technology savvy. 

Additional Requirements:

Participate in training and development courses provided to ensure skill level is evolving with the industry.

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Job Description
A Digital Strategist / Planner is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business. 

This role demands confidence, presence, and the skills to make a meaningful impact. Never just taking and executing orders, Digital Strategists are expected to direct, inspire, and add value at every turn.

The Job Purpose:

• To demonstrate real passion, care, and vision for the brands in your portfolio.
• To be accountable for the successful delivery of digital media strategies, touchpoint recommendations, media opportunity evaluations, implementation plans and reports.
• Ensure collaboration and alignment with other external agency partners.
• To deliver ongoing incremental media improvements, based on live optimization reports, post campaign analyses, MMM’s and audit results.
• To deeply understand the market, audiences and segments that will unlock market growth and opportunity on your portfolio. 
• To deliver accurate implementation plans on time, every time.
• To unearth and deliver the best media owner relationships and partnerships and JBP’s that deliver business outcomes and creative media opportunities.
• To produce award-winning entries and case studies that demonstrate real impact and results for our clients – for internal and external awards.
• Together with the team, successfully meet the client’s contracted KPI’s and the commercial targets.
• Work closely with the Digital client success and Ad Operations team to ensure accurate and optimized campaign execution, delivery and reporting.
• Resolve digital media related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners and clients. 
• Work collaboratively with Digital Media Analyst/s and Data Scientist/s.
• Ensure budgets are properly managed and financial losses mitigated due to under / over-spends.
• Work collaboratively with the team to maintain highest taxonomy standards.
• Work collaboratively with the Head of Digital at Publicis Media.  
• Drive the client’s digital transformation journey in Personalization @ Scale and their path to conversion optimization.
• To grow the strategic reputation of the agency by delivering world-class strategic excellence.
• To produce at least one thought-leadership article per annum.

Your average week may include:

• Attend key strategic briefings, status meetings, integration meetings with agency partners
• Produce and present media strategies
• Share pertinent and relevant insights reports, sourced by our insights team.
• Be present and on time, to all required meetings.
• Work collaboratively with our colleagues, global teams and creative agency partners.
• Review and direct all online media outputs. 
• Collaboratively work with and direct the digital campaign managers, DV360 and search specialists.
• Work collaboratively within the Digital Advertising Operations and Media Buying Team.
• Write and present internal briefs across all digital disciplines, monitor progress, direct optimization changes, avoid under / over-spends and add provide insight to post campaign reports.  
• Sign off digital media billing packs relevant to your portfolio, to ensure alignment and avoid under and overspends.
• Update monthly forecasting reports.
• Ensure the Media tools platform is kept up to date and digital integrations are added and maintained.      
• Keep your Google, Facebook, Twitter and any other required media owner certifications up to date and participate in required training sessions.
• Ensure that your time sheets are maintained and timeously updated.  
   

Qualifications

• At least 4 years of digital media strategy experience

Hard Skills:

• Able to effectively project manage
• Comfortable Presenting
• Numerically strong and analytically able
• Strong communicator with effective interpersonal relationships across team and clients
• Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.
• The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
• English fluency and language skills for effective business writing
• Strong presentation skills
• Solid data interpretation and analytics skills
• Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client
• Be able to select appropriate frameworks, tools and approaches to use in solving client problems
• Develop strategies that interpret cultural and social trends as well as data relevant to client business

Soft Skills

• Is open to constructive feedback and challenges accordingly.
• Is effective at building relationships and working as a team
• Shows leadership and decision-making ability
• Manages change well – adapts and remains flexible to business priorities
• Ability to collaborate without ego as well as work effectively independently
• Is willing to transfer skills and share knowledge openly
• Ability to self-start and self-manage

Additional Information

• A marketing / media / communications degree, diploma or certificate
• Google Fundamentals of Digital Marketing
• Google Analytics
• Google Ads Video
• Google Shopping Ads
• Google Display Ads
• Google Ads Search
• Facebook Blueprint Planning