Digital Strategist and Planner at Publicis Africa Group

Job Description
A Digital Strategist / Planner is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business. 

This role demands confidence, presence, and the skills to make a meaningful impact. Never just taking and executing orders, Digital Strategists are expected to direct, inspire, and add value at every turn.

The Job Purpose:

• To demonstrate real passion, care, and vision for the brands in your portfolio.
• To be accountable for the successful delivery of digital media strategies, touchpoint recommendations, media opportunity evaluations, implementation plans and reports.
• Ensure collaboration and alignment with other external agency partners.
• To deliver ongoing incremental media improvements, based on live optimization reports, post campaign analyses, MMM’s and audit results.
• To deeply understand the market, audiences and segments that will unlock market growth and opportunity on your portfolio. 
• To deliver accurate implementation plans on time, every time.
• To unearth and deliver the best media owner relationships and partnerships and JBP’s that deliver business outcomes and creative media opportunities.
• To produce award-winning entries and case studies that demonstrate real impact and results for our clients – for internal and external awards.
• Together with the team, successfully meet the client’s contracted KPI’s and the commercial targets.
• Work closely with the Digital client success and Ad Operations team to ensure accurate and optimized campaign execution, delivery and reporting.
• Resolve digital media related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners and clients. 
• Work collaboratively with Digital Media Analyst/s and Data Scientist/s.
• Ensure budgets are properly managed and financial losses mitigated due to under / over-spends.
• Work collaboratively with the team to maintain highest taxonomy standards.
• Work collaboratively with the Head of Digital at Publicis Media.  
• Drive the client’s digital transformation journey in Personalization @ Scale and their path to conversion optimization.
• To grow the strategic reputation of the agency by delivering world-class strategic excellence.
• To produce at least one thought-leadership article per annum.

Your average week may include:

• Attend key strategic briefings, status meetings, integration meetings with agency partners
• Produce and present media strategies
• Share pertinent and relevant insights reports, sourced by our insights team.
• Be present and on time, to all required meetings.
• Work collaboratively with our colleagues, global teams and creative agency partners.
• Review and direct all online media outputs. 
• Collaboratively work with and direct the digital campaign managers, DV360 and search specialists.
• Work collaboratively within the Digital Advertising Operations and Media Buying Team.
• Write and present internal briefs across all digital disciplines, monitor progress, direct optimization changes, avoid under / over-spends and add provide insight to post campaign reports.  
• Sign off digital media billing packs relevant to your portfolio, to ensure alignment and avoid under and overspends.
• Update monthly forecasting reports.
• Ensure the Media tools platform is kept up to date and digital integrations are added and maintained.      
• Keep your Google, Facebook, Twitter and any other required media owner certifications up to date and participate in required training sessions.
• Ensure that your time sheets are maintained and timeously updated.  
   

Qualifications

• At least 4 years of digital media strategy experience

Hard Skills:

• Able to effectively project manage
• Comfortable Presenting
• Numerically strong and analytically able
• Strong communicator with effective interpersonal relationships across team and clients
• Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.
• The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
• English fluency and language skills for effective business writing
• Strong presentation skills
• Solid data interpretation and analytics skills
• Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client
• Be able to select appropriate frameworks, tools and approaches to use in solving client problems
• Develop strategies that interpret cultural and social trends as well as data relevant to client business

Soft Skills

• Is open to constructive feedback and challenges accordingly.
• Is effective at building relationships and working as a team
• Shows leadership and decision-making ability
• Manages change well – adapts and remains flexible to business priorities
• Ability to collaborate without ego as well as work effectively independently
• Is willing to transfer skills and share knowledge openly
• Ability to self-start and self-manage

Additional Information

• A marketing / media / communications degree, diploma or certificate
• Google Fundamentals of Digital Marketing
• Google Analytics
• Google Ads Video
• Google Shopping Ads
• Google Display Ads
• Google Ads Search
• Facebook Blueprint Planning