Campaign and Data Analyst at Blue Label Data Solutions

About the job

The role requires a passionate certified Data & Campaign Analyst. The required end result is for the successful candidate to turn data into information, information into insight and insight into business decisions.

Responsibilities

Data Analyst and campaign responsibilities

• Interpreting data, analysing results using statistical techniques.

• Developing and implementing data analyses, data collection systems and other strategies that optimize statistical efficiency and quality.

• Acquiring data from primary or secondary data sources and maintaining databases.

• Managing campaigns and suppliers to achieve agreed targets.

• Analysing response rates, lead flows and profit & loss on a campaign by campaign basis.

Data Analyst

• lifecycle Data analyst responsibilities include conducting full lifecycle analysis to include requirements, activities and design.

• Data analysts will develop analysis and reporting capabilities.

• They will also monitor performance and quality control plans to identify improvements.

• The Campaign manager role will involve liaising with clients and ensuring targets are met.

Data interpretation and development

• Interpret data, analyse results using statistical techniques and provide ongoing reports

• Develop and implement databases, data collection systems, data analytics and other strategies that optimize statistical efficiency and quality

• Acquire data from primary or secondary data sources and maintain databases/ data systems Identify, analyse, and interpret trends or patterns in complex data sets Filter and “clean” data by reviewing computer reports, printouts, and performance indicators to locate and correct code problems

Relationship building, processes and opportunities

• Work with management to prioritize business and information needs

• Locate and define new process improvement opportunities.

• Liaise with Clients and manage budgets & volumes. Good communication skills.

Self-Management

• Follow through to ensure that personal quality and productivity standards are consistently and accurately maintained

• Demonstrate consistent application of internal procedures

• Plan and prioritise, demonstrating abilities to manage competing demands

• Demonstrate abilities to anticipate and manage change

• Demonstrate flexibility in balancing achievement of own objectives with abilities to understand and respond to organizational needs

Qualifications & Experience

• Minimum Matric

• BCOM, BSC or equivalent diploma

• Proven working experience as a Data Analyst, Business Data Analyst and/or Campaign Manager.

• Experience in a direct marketing environment.

• Technical expertise regarding data models, database design development, data mining and segmentation techniques

• Strong knowledge of and experience with reporting packages (Business Objects etc), databases (SQL etc), programming (Linux, Apache, MySQL, PHP) - LAMP

• Knowledge of statistics and experience using statistical packages for analysing datasets (Excel, SPSS, SAS etc)

• Strong analytical skills with the ability to collect, organize, analyse, and disseminate significant amounts of information with attention to detail and accuracy