Campaign, Digital Activation & Brand Specialist at Bayer

Key responsibilities and tasks

• Taking care of general administrative processes required for effective campaign execution.
• Implementation of approved product brand guidelines for product/crop specific in communication, packaging, collateral, etc across South Africa.
• Able to make decisions and provide direction to transform campaign plans based in Go-to-Market strategies into customer focused, promotional and communication tactics.
• Manage, plan and influence Sales team to support the execution of product/crop specific promotional campaigns, launches and trade events (Grower’s meetings, Field days, Demo days, etc) to facilitate their success.
• Develop or direct the production for locally relevant literature, promotional materials advertising, and sponsorship campaigns to enhance the launch of new products, the growth of existing ones and launch integrated solutions.
• Collaborate cross functionally/departmentally to prepare and develop content or brochures, displays and posters for sales activities, tradeshows, events, and other external demand generation of products.
• Coordinate with designers, agencies, media, contractors, and printers of marketing literature to augment the company’s presence in the market by coordinating the production of a wide range of product marketing communications, paid media campaigns and following up on timely preparation and delivery of the materials and campaign activities.
• Work cross functions, in monitoring active marketing programmers and developing ways to improve those campaigns.
• Manage product specific media plan and adverts.
• Plan and manage marketing material and collateral to supports field marketing activities.
• Working cross functionally/departments to execute successfully on campaign plans.
• Collaboration with the compliance department/finance and procurement to comply with compliance policies and procedures that touch on marketing activities and events.
• Maintain liaison with external and internal suppliers commissioning and delivering all marketing material.
• Develop and implement product/crop specific communication strategies to strengthen customer centricity through digital marketing and social media, while ensuring compliance with corporate standards/guidelines.
• Oversee development and effective utilization of brand website(s) and eMarketing tactics as required.
• Manage and track the annual advertising, promotional and demand generation projects, and budgets for specific products/crops on a monthly basis.
• Roll out the launch of the loyalty program in South Africa
• Scale up loyalty program in 2025

Experience, Skills and Qualifications

• Minimum of 3 years’ experience in Marketing, Advertising, Sales pr publicity coordination, event management, marketing communication and office administration.
• Tertiary qualification in Marketing, Brand Management, Business, or related fields.
• Experience in working with marketing campaigns, preferably digitally based.
• Agricultural background, experience in seed, crop protection and /or biotechnology industry is preferred.
• Good Microsoft skills (Excel/Power Point/Word) a prerequisite.
• Highly motivated, creative dynamic and well organised.
• Excellent communication and presentation skills.
• Fluent in English and Afrikaans, oral and written, is required.
• Customer and market oriented.
• Ability to prioritize multiple tasks and processes with associated deadlines for deliverable results.
• Proven ability to influence effectively in a matrix organization and works well in teams.
• Budget/resource allocation and management experience.
• Ability to work well across commercial and smallholder farmer markets.