Casino Content Analyst at Betway Africa

What you’ll do

• Support the execution of casino content strategy across brands and markets.
• Monitor and analyse game and provider performance, identifying trends, risks, and opportunities.
• Maintain and optimise game portfolios and lobby placements to improve engagement and conversion.
• Assist in managing relationships with casino content providers, including performance tracking and issue resolution.
• Track and report on key KPIs, supporting revenue optimisation and content effectiveness.
• Conduct player behaviour analysis to inform content selection, positioning, and lifecycle management.
• Support onboarding of new content providers, including coordination and validation activities.
• Ensure content quality, accuracy, and compliance with platform and regulatory requirements.
• Collaborate with Product Teams, Marketing, and Operations teams to align content with campaigns and player journeys.
• Assist with A/B testing and experimentation of lobby layouts and content placements.
• Maintain documentation and reporting related to content performance and governance

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring 

You’re someone who brings:

• Strong experience in casino, iGaming, or digital content environments
• Proven track record of driving content performance and revenue growth
• Deep understanding of player behaviour and content performance drivers
• Strong analytical mindset with the ability to translate data into action
• Strong commercial judgement and decision-making capability
• Excellent stakeholder management, communication, and influencing skills
• Ability to align with broader business strategy and product roadmaps
• Proactive, structured, and outcome-driven mindset

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

• Experience managing large-scale casino content portfolios across multiple markets
• Strong network within casino providers and partners
• Understanding of regulatory and compliance requirements
• Experience with advanced analytics and optimisation tools
• Familiarity with product delivery frameworks and operating models