Category Analyst - ( Hybrid Work Policy) at BIC

MAIN PURPOSE:

• The purpose of this role is to provide the Category Manager with support through analysis of data, implementation and execution monthly.  Through data analysis, find actionable insights that can be used to inform business decisions by identifying opportunities and potential risks.

MAIN RESPONSIBILITIES / TASKS

• Assist the Category Manager with the analysis and compilation of monthly reports and additional requests driven by Marketing and Sales to achieve the defined objectives by category. 
• Work closely with the Category Manager to develop the recommended category strategies and related activities to increase penetration and market share. 

Market data analysis and understanding

• Compile and Present Post Campaign Analysis Reports (PCA)in conjunction with Category Manager input.
• Collate and Present Competitor Analysis data for Competitor Reviews as and when required, working with the Junior Brand Managers
• Ownership of monthly Circana reports (e.g. SKU Ranking, NPD, Customised KAM Reports, Broadsheet Report), which entails updating and providing actionable insights
• Ownership of E-Commerce report entailing refreshing and collating data received from various sources, working with the E-Commerce and Digital Manager
• Sharing of Economic Report from Trade Intelligence and updating shared folder with refreshed Trade Intelligence Reports monthly
• Update Power BI Category Helpers
• Build and refresh new reports i.e. Store Alignment Reports using Power Query
• Complete Product Listing Documents for KAM team on request
• Support Marketing and Sales with data requests.

Internal data analysis and understanding 

• Pull and Utilize Cognos data to identify trends on SKU’s and customers that will enrich the data analysis.
• Cognos Report Requests from Marketing

Administration

• JDE System to create Purchase Orders
• Ensure that cost centre numbers are correctly allocated to the relevant CE (Cost Estimate)
• Manage monthly invoices received from suppliers to generate GRN (receipt) to send to the Finance Department to ensure timeous payment to the suppliers

Key performance Indicators

• Meeting of deadlines for key duties (monthly reports, competitor analysis)
• Continuous communication with relevant stakeholders in Marketing and Sales.
• Accurate and on time delivery of all data-related requests.

QUALIFICATIONS

• 1 YEARS Category Management Experience in FMCG will be advantageous.
• 3-year Marketing degree with statistics as a major – Newly graduated.
• Exceptional MS Excel, MS PowerPoint