Category and Shopper Insights Manager (Business Analyst) at AVI Limited

Company Profile    

• An opportunity has become available for a Category and Shopper Insights Manager to join our National Brands Limited team based in Bryanston. Reporting directly to the Marketing Development Manager, the successful individual will support various internal stakeholders and provide insights and reporting as required.

Duties and Responsibilities    

• Acquiring and analysing data to understand trends and competitor activity and initiatives to ensure NBL competitiveness in the sales and marketing environment.
• Compiling, analysing and distributing business intelligence for the Marketing, Finance and Sales Departments:
• Analysing and interpreting of all data and translating it into holistic insights and foresights to direct decisions within the Marketing, Finance and Sales teams.
• Managing the relationship with all relevant 3rd Party and internal service providers to ensure mutually beneficial relationships.
• Presenting conclusions and insights to the relevant decision-makers, enabling them to plan and make appropriate strategic and operational decisions based on high-level insights and foresight.
• Promoting a culture of information-based decision making in the development of trade, consumer and brand strategy.
• ROI measurements on marketing, sales and trade marketing initiatives and promote a culture of best practice learnings through detailed analysis.
• Attend customer review meetings stay on top of market trends:
• Presenting reviews with KAMs/RSMs, providing category knowledge and insights to buyers.
• Compile and present the required sales info for Cycle, Roadshow and National Sales Team meetings as and when required.
• Work with the regional sales managers to build a regional sales plan through a sales review.
• Utilise internal and external information sources to develop regional and national customer reviews and insights.

Competencies    

• Analyses
• Investigates
• Communicates
• Resilient
• Conscientious
• Structured
• Driven

Experience Required    

• A minimum of 5 years experience as an Insights / Category / Business Analyst
• Experience gained specifically within the FMCG environment required
• Experience with Power BI and/or Qlik/Qlikview

Minimum Qualifications Required    

• Completed Commerce Degree in Sales, Marketing, Business Management or Statistics

Additional Requirements    

• Experience using data sources such as Price Probe, Nielsen, IRI, Dunhumby, etc.
• Ability to translate data into meaningful insights
• Strong commercial and business acumen

Closing Date:31/08/2020