Category Manager at RCL Foods

Minimum Requirements    

• A degree or diploma in marketing, business management or other relevant discipline (minimum 3 years)
• Valid Code EB drivers’ licence
• Minimum 3 to 5 years’ experience in category management and/or shopper marketing with demonstrated strength in:
• Category Management and Thought Leadership
• Net Revenue Management
• Shopper Understanding and Shopper Marketing
• Data analytics and insight generation using various data sources (e.g. Nielsen RMS & CPS, Circana, REX, Insights, ASK’d, etc)

Other core skills required:

• Budget planning and cost management
• Commercial acumen
• Project management
• Multifunctional skill base (financial, customer operations or marketing)
• Marketing and brand management
• Market research and interpretation

Leadership standards and behaviours:

• Growth Mindset
• Strategic Thinking
• Driven and capable of independent work
• Able to manage complexity and breadth while effectively managing time and conflicting demands

Duties & Responsibilities    
Category Management

• Analyse shelf health (on-shelf availability, right forward share, best shelf position).
• Analyse pricing data (from relevant pricing tools) with corrective actions where out of strategy.
• Monitor product availability, visibility and affordability and consolidate feedback into actionable plans for the customer team to implement.

Use and leverage specific category insights.

• Execute brand standards (brand DNA) and support development and execution of channel-specific brand standards.
• Measure and review category performance; margin and customer profitability.
• Create specific shelf planograms for customers/categories, ensuring fair share of shelf for all category participants
• Conduct periodic updates of planograms with new launches.
• Conduct periodic reviews of planograms and ranging to ensure maximised shelf efficiency.
• Communicate with all account management and sales operations on any implementation initiatives to ensure smooth operation execution.

Information Analysis, Management and Reporting

• Provide detailed and precise reports to illustrate trends, predictions and relevant strategies, with a focus on NRM analytics.
• Analyse and interpret key data.
• Provide regular reports on category results, including NRM reports.
• Assist in the production of reports, data, presentations and any other items deemed necessary to support the sales function.

New Product Launches

• Develop and deliver new product launch plans in the trade, with required analysis and feedback.
• Support new product introductions for listing into mix.

Customer Relationship Management

• Ensure that critical customer information is available to the customer team.
• Identify customer information requirements.
• Follow up and ensure that sales team initiatives (customer plans) are effectively implemented with the identified customers.
• Prepare, analyse and present category reviews to customers and interact with customers on assortment analysis, category performance and ranging.
• Liaising and engaging internally with Supply Chain and the factory team

Category Planning

• Support the annual joint business planning process through data analysis and opportunity identification.
• Run customer-specific category management projects.
• Integrate research insights into the category process for actionable on-ground deliverables.
• Develop proposals and recommendations for customers in executing category management projects, including NRM initiatives.
• Liaise with the operations team to ensure smooth implementation, including NRM practices.

Performance Evaluation

• Measure and review category performance and customer profitability.
• Compile and consolidate business dashboards, scorecards and measurement.
• Conduct category performance analysis (incl. causes of deviation). Identify opportunities, including NRM opportunities.

Financial Management

• Manage the budgets within agreed limits and ensure that all initiatives are shown to be commercially sound, including NRM principles.
• Meet budgetary targets.
• Forecasting - working with the demand and customer teams in ensuring accuracy in category forecasting

Closing Date    

• 2025/06/15