Channel Development Specialist at The Coca-Cola Company

Job Description    

• To assist the Channel Development Manager in delivering on the brand strategy, innovation pipeline, trade projects and annual marketing plan.

Key Duties & Responsibilities    

• Develops briefing strategy and guidelines for execution aligned with the activation platforms
• Responsible for cross functional management of promotions and events
• Responsible for the co-ordination of POS materials
• Responsible for after action reviews of all programs to glean learnings and facilitate continuous improvement and action learning
• Supports Channel Development Manager in Direct Marketing Expenditure
• Provide regional support to execution staff as well as customer support for programmes developed
• Responsible for the project management of new product development, product discontinuation, packaging enhancements and promotions among the CCBSA value chain, Coca-Cola SA, Suppliers and the Trade.
• Provide vision, direction and energy to the cross-functional project team through planned engagements.
• Develop and lead relevant communications with and between all stake holders during the project life cycle.
• Generate insights from in-depth business data analysis to drive decision making, and provide input to business cases developments and value chain modelling.
• Responsible for the activation of national brand calendar and programmes, and translates these into local brand promotions through the regions
• Collaborates with the Channel Development Manager and the Customer Marketing Manager to develop and implement innovative trade solutions

Skills, Experience & Education    
Qualifications & Experience:

• Matric
• BCom or Marketing Degree, Post Graduate Qualification Advantageous
• 5-6 years relevant experience in FMCG sales, or/and marketing

Competencies

• Ability to think analytically and creatively to deliver practical solutions to problems
• Communication – ability to interpret information and communicate it in a simple and relevant manner to working teams as well as decision making forums, and customers
• Understanding of the decision making process and what information is needed to facilitate in
• Ability to adapt to the ever changing market and business requirements
• Change management ability
• Negotiation skills
• Understanding of the FMCG environment & category understanding
• Candidate should be a facilitator, administrator and a strategic thinker.
• Able to stay abreast with, source, and implement best practice

Closing Date: 7th, April 2022