Channel Specialist Wholesale at The Coca-Cola Company

• Coca-Cola Beverages Africa(CCBA) presents an exciting opportunity for a Channel Specialist: Wholesale to join the Midrand team in CCBSA. The role will report to the Country Lead.

Key Duties & Responsibilities    
Key Outcomes:

• Channel Execution & Promotion Support: Implement and track wholesale channel promotions, pricing, and execution standards.
• Customer Plan Management: Assist with the maintenance of wholesale customer execution plans and evaluate campaign impact.
• Performance Monitoring: Track and report on P4P targets, customer compliance, and in-trade execution success.
• Wholesale Market Analysis: Gather insights from wholesale partners to identify gaps and recommend strategic adjustments.
• Cross-Functional Collaboration: Work with Revenue Growth, Supply Chain, and Commercial teams to ensure channel readiness and resource alignment.
• Reporting & Documentation: Provide structured channel reports, execution summaries, and KPI dashboards for internal and customer reviews.

Functional Capabilities:

• Wholesale Promotion Execution
• Channel Performance Tracking
• Customer Collaboration & Compliance
• Insight Generation & Application
• Operational Coordination

KBI:

• Nett Sales Revenue: R14 Billion
• Customer Loyalty Index (CLI): As determined by business plan
• Sparkling Soft Drinks (SSD) Value Share: As determined by business plan
• Still Value Share: As determined by business plan
• RED Execution: As determined by business plan
• Channel Price Compliance: As determined by business plan
• Discount Spend: 7% (L&T) and 9% (Wholesale) of NSR
• Customer Rewards Programme Participation: As determined by business plan
• Talent Management Excellence and Pipeline: As per business plan and framework

Skills, Experience & Education    

Education

• Bachelor’s degree in Sales, Marketing, Business or related field
• Postgraduate qualification is advantageous

Experience

• 5 years in sales roles, including 5 years of managerial experience in FMCG
• Channel management experience, specifically in Wholesale and/or Local & Traditional channels, is highly advantageous

Skills

• Strategic Thinking & Business Planning
• Trade Marketing & Execution Planning
• Customer & Stakeholder Management
• Data Analysis & Performance Reporting
• Commercial Acumen & Negotiation
• Communication & Presentation Skills
• Project Management
• Sales Capability Development

Deadline:1st September,2026