Chief Marketing Officer (CMO) at Communicate Recruitment

• Develop and implement marketing campaigns across various channels, with a strong focus on SEO in an IT environment
• Conduct market research and analyze consumer behavior to identify new opportunities within the industry
• Develop and implement the brand strategy to enhance our corporate image and market positioning
• Manage budgets for marketing campaigns, ensuring a strong focus on ROI and SEO performance metrics
• Track and analyze key performance metrics to measure the success of marketing initiatives in an E-Commerce environment
• Direct brand research and development efforts to stay ahead of the competition
• Collaborate closely with the Customer and Product teams to provide them with appropriate content, tools, and materials to meet their commercial objectives
• Oversee advertising and promotion activities, including print, online, electronic media, and direct mail
• Work closely with the Product Management team to define content, marketing materials, and programs
• Establish and maintain a consistent corporate image across all categories, product lines, promotional materials, and events
• Manage social media presence and implement programs to improve social media reputation and recognition
• Develop and deliver corporate communication strategies for the organization
• Stay updated on competitive environment and consumer trends through continuous analysis
• Establish and maintain relationships with industry influencers and key strategic partners

Requirements:

• Bachelor's or master's degree in marketing
• Proven track record in developing and implementing branding and marketing strategies
• Minimum of 8 years of experience in brand marketing, preferably in a B2B environment
• Strong project management skills with the ability to handle multiple initiatives simultaneously
• Demonstrated experience with digital marketing channels and analytics tools
• Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams
• Creative thinker with the ability to develop innovative marketing strategies and campaigns
• Strong analytical skills with the ability to analyze data and extract insights to inform marketing decisions
• Proven track record of success in a senior marketing role
• Up-to-date knowledge of current and online marketing techniques and best practices
• Thorough knowledge of web analytics
• Customer-oriented approach and aptitude