Digital Strategist at The South African Breweries (SAB)

• The Key Purpose of this role is to drive creative effectiveness and digital implementation of communication strategies into comprehensive digital strategy across the conversion funnel. Working with BI, Data, Media, Social and Creative to drive the brand's objectives across online, trade and experiential touchpoints to optimize performance.

Key Roles and Responsibilities:

• Develop and implement digital content strategies tailored to meet business objectives, with a strong emphasis on e-commerce growth, consumer acquisition, and retention.
• Collaborate cross-functionally with marketing, product, and creative teams to ensure alignment of content strategies with overall brand objectives and messaging.
• Clearly and persuasively communicate strategic recommendations to internal and external stakeholders with varying levels of understanding.
• Contribute to leading integrated, multi-platform marketing campaigns.
• Create compelling and relevant content across various digital platforms, including website, social media, email marketing, and digital advertising.
• Demonstrate a comprehensive understanding of how businesses, brands, and consumers interact.
• Collaborate seamlessly with creative teams to develop compelling concepts and campaigns.
• Generate and lead strategic and creative workshops for clients, fostering collaborative ideation and alignment.
• Optimize content for SEO, SEM, and other relevant digital marketing channels to maximize visibility and reach.
• Identify and cultivate strategic partnerships and collaborations to expand brand reach and drive community engagement.
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital content and e-commerce, and share insights with the team to drive innovation and continuous improvement.
• Develop annual digital playbooks, campaign strategies, and rollout plans, including measurement and reporting frameworks.
• Possess a deep understanding of individual digital channels such as SEO, SEM, and SMM, and demonstrate how they interconnect to achieve overarching goals.
• Exhibit expertise in paid, owned, and earned media, implementing and optimizing tactics for maximum impact.
• Conduct in-depth market research and competitive analysis to identify trends, opportunities, and best practices in digital content and e-commerce
• Utilize a solid data and insights background to inform strategic decision-making.
• Possess in-depth knowledge and experience in consumer research, both qualitative and quantitative, and utilize a wide range of approaches.
• Excel in interpreting research findings, differentiating between observations and insights, and applying them effectively to marketing strategies.
• Synthesize research and business data into actionable insights and generate innovative ideas.

Key Attributes and Competencies:

• Strategically minded
• Critical thinker
• Meticulous attention to detail
• Client-facing with presentation skills
• Storyteller
• Digital native
• Curious
• Persuasive
• Self-motivated, organised and passionate
• Natural diplomacy skills
• Team player

Minimum Requirements:

• Matric
• Higher Certificate/Diploma or a relevant tertiary qualifications / certifications
• 5+ years’ experience in digital marketing with a background in social media strategy / digital strategy and media strategy.
• Experience in performance marketing and content benchmarking
• Proven experience in digital content strategy, e-commerce, consumer acquisition, retention, and community building.
• Strong understanding of digital marketing principles, including SEO, SEM, social media, and CRM.