GOOD PEOPLE. GOOD NETWORKS. GOOD BUSINESS. At First Point Group we’ve made the global telecoms & technology recruitment industry our business. For clients such as Huawei, Amdocs, Juniper and Ericsson the strategic contribution of FPG, a trusted global partner who knows their industry inside out, is an invaluable business asset. Over the years, we've ga...
Client Relationship Management: Cultivate and maintain strong post-sale relationships with advertisers of all sizes.
Campaign Execution: Collaborate with internal teams (ad ops, product, R&D) to ensure seamless and successful campaign delivery.
Inventory Allocation: Work with internal teams to optimize inventory allocation for client campaigns.
Campaign Optimization: Monitor and analyse campaign performance, proactively identifying areas for improvement and implementing optimization strategies.
Technical Troubleshooting: Collaborate with product and engineering teams to resolve client issues and enhance campaign performance.
Data-Driven Insights: Analyse campaign data to provide clients with actionable insights and contribute to product improvements.
Strategic Guidance: Share market feedback and contribute to the development of advertising strategies.
Sales Support: Assist the sales team with pre-sale research, pitching, and business reviews.
Client Partnerships: Build long-term, consultative relationships with clients, fostering trust and collaboration.
Position Requirements:
Minimum 5 years of experience in Performance Marketing
Preferably coming from a Marketing Company working with FMCG brands
Understands the concept of Branding Principles, as well as how to measure success for brands that do not have checkout online
Has a strong knowledge in Technical Implementation
Proven track record in operations and business acumen with a focus on cross-selling and upselling
Experience managing Agency relationships is highly desirable
Knowledge of Mobile Measurement Partners (MMPs) and Mobile Attribution Platforms is advantageous.
Proficiency in using various measurement metrics (conversion rate, bounce rate, click-through rate, etc.)
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