Client & Strategy Lead: Performance Influencer & B2B Marketing at Publicis Groupe

Overview

• The Client & Strategy Lead will act as the strategic partner to the Head of Department, supporting the development, execution and scaling of Publicis Media Africa’s Performance Influencer & B2B Marketing capabilities.
• This role sits at the intersection of client leadership, growth strategy, paid media, performance marketing and commercial development, requiring an individual who can move seamlessly between strategic thinking and execution.
• The successful candidate will lead day-to-day client strategy development, performance planning and campaign optimisation, while helping build new commercial opportunities and scalable products across Publicis Media Africa.
• A critical component of the role is owning the paid media strategy behind influencer campaigns, ensuring creator content is amplified through the most effective performance channels beyond paid social, including programmatic, native, search, retail media, content syndication, video, connected TV and emerging formats.
• This role requires an entrepreneurial mindset and someone comfortable building new solutions, identifying revenue opportunities and helping grow Publicis Media’s partnership-driven marketing capability.

Responsibilities

Client Leadership & Strategic Planning

• Act as strategic lead across key client accounts, translating business objectives into measurable marketing outcomes.
• Partner closely with the Head of Department on strategic recommendations, new business pitches, frameworks and client growth initiatives.
• Lead development of integrated marketing strategies spanning:
• Performance influencer marketing
• B2B & Affiliate marketing
• Paid media
• Demand generation
• Lead generation
• Content amplification
• Present strategic recommendations confidently to senior stakeholders.
• Build trusted advisor relationships with clients.

Performance Influencer Marketing Strategy

• Lead strategy development for creator and influencer campaigns focused on measurable outcomes rather than awareness metrics.

Responsibilities include:

• Develop full-funnel performance influencer strategies.
• Define creator selection frameworks based on audience, conversion potential and business objectives.
• Build attribution models linking influencer activity to:
• Sales
• Leads
• Website actions
• App installs
• Commerce outcomes
• Establish measurement frameworks such as:
• CPA
• CPL
• ROAS
• Conversion rate
• Incrementality
• Attribution
• Translate influencer content into scalable paid media assets.

Paid Media Strategy Leadership (Critical Requirement)

• Own the amplification strategy for all influencer campaigns.
• The role requires deep practical experience across paid channels beyond Meta boosting.

Responsibilities:

• Lead paid media strategy (based on insights & data) supporting creator campaigns across:
• Paid Social
• Programmatic
• Native advertising
• Search
• Video
• Display
• Retail Media
• YouTube
• Connected TV
• LinkedIn
• Content Syndication
• Emerging formats
• Determine optimal channel mix based on campaign objectives.
• Work with the Paid Media activation teams to build audience frameworks and targeting strategies.
• Guide budget allocation and optimisation approaches.
• Partner with media buying teams to ensure delivery excellence.
• Develop performance hypotheses and testing roadmaps.
• Translate campaign results into actionable insights.

B2B Marketing & Demand Generation
Support Head of Department with the development of Publicis’ B2B capability and client solutions.

Responsibilities:

• Build B2B demand generation strategies.
• Support Account Based Marketing (ABM) initiatives.
• Develop lead generation frameworks.
• Build LinkedIn performance strategies.
• Integrate paid media with CRM and nurture journeys.
• Develop measurement models linking marketing activity to pipeline generation.

Commercial Growth & New Business Development
Actively contribute to growth of the department and Publicis Media revenue.

Responsibilities:

• Work alongside Head of Department to identify new commercial opportunities.
• Support development of new products and services.
• Contribute to pitches and proposal development.
• Identify whitespace opportunities within existing clients.
• Build market POVs and thought leadership.
• Assist in creating scalable offerings for Performance Influencer and B2B solutions.
• This individual should operate with an owner mentality, treating growth opportunities as business-building opportunities.

Collaboration & Delivery Excellence
Work cross-functionally with:

• Paid media teams
• Analytics teams
• Creative teams
• Influencer teams
• Commercial leads
• AdOps
• Data specialists
• to ensure strategy converts into measurable delivery.

Qualifications

• 5-8+ years’ experience in influencer marketing, including paid media.
• Strong client leadership experience.
• Proven experience developing paid media strategies.
• Practical hands-on knowledge of paid media ecosystems.
• Experience in influencer marketing and creator economy.
• Knowledge and understanding of building B2B or demand generation strategies.
• Strong analytical capability.
• Commercial mindset and exposure to new business development.
• Experience presenting to senior stakeholders.