Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers i...
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Overview
- The Client & Strategy Lead will act as the strategic partner to the Head of Department, supporting the development, execution and scaling of Publicis Media Africa’s Performance Influencer & B2B Marketing capabilities.
- This role sits at the intersection of client leadership, growth strategy, paid media, performance marketing and commercial development, requiring an individual who can move seamlessly between strategic thinking and execution.
- The successful candidate will lead day-to-day client strategy development, performance planning and campaign optimisation, while helping build new commercial opportunities and scalable products across Publicis Media Africa.
- A critical component of the role is owning the paid media strategy behind influencer campaigns, ensuring creator content is amplified through the most effective performance channels beyond paid social, including programmatic, native, search, retail media, content syndication, video, connected TV and emerging formats.
- This role requires an entrepreneurial mindset and someone comfortable building new solutions, identifying revenue opportunities and helping grow Publicis Media’s partnership-driven marketing capability.
Responsibilities
Client Leadership & Strategic Planning
- Act as strategic lead across key client accounts, translating business objectives into measurable marketing outcomes.
- Partner closely with the Head of Department on strategic recommendations, new business pitches, frameworks and client growth initiatives.
- Lead development of integrated marketing strategies spanning:
- Performance influencer marketing
- B2B & Affiliate marketing
- Paid media
- Demand generation
- Lead generation
- Content amplification
- Present strategic recommendations confidently to senior stakeholders.
- Build trusted advisor relationships with clients.
Performance Influencer Marketing Strategy
- Lead strategy development for creator and influencer campaigns focused on measurable outcomes rather than awareness metrics.
Responsibilities include:
- Develop full-funnel performance influencer strategies.
- Define creator selection frameworks based on audience, conversion potential and business objectives.
- Build attribution models linking influencer activity to:
- Sales
- Leads
- Website actions
- App installs
- Commerce outcomes
- Establish measurement frameworks such as:
- CPA
- CPL
- ROAS
- Conversion rate
- Incrementality
- Attribution
- Translate influencer content into scalable paid media assets.
Paid Media Strategy Leadership (Critical Requirement)
- Own the amplification strategy for all influencer campaigns.
- The role requires deep practical experience across paid channels beyond Meta boosting.
Responsibilities:
- Lead paid media strategy (based on insights & data) supporting creator campaigns across:
- Paid Social
- Programmatic
- Native advertising
- Search
- Video
- Display
- Retail Media
- YouTube
- Connected TV
- LinkedIn
- Content Syndication
- Emerging formats
- Determine optimal channel mix based on campaign objectives.
- Work with the Paid Media activation teams to build audience frameworks and targeting strategies.
- Guide budget allocation and optimisation approaches.
- Partner with media buying teams to ensure delivery excellence.
- Develop performance hypotheses and testing roadmaps.
- Translate campaign results into actionable insights.
B2B Marketing & Demand Generation
Support Head of Department with the development of Publicis’ B2B capability and client solutions.
Responsibilities:
- Build B2B demand generation strategies.
- Support Account Based Marketing (ABM) initiatives.
- Develop lead generation frameworks.
- Build LinkedIn performance strategies.
- Integrate paid media with CRM and nurture journeys.
- Develop measurement models linking marketing activity to pipeline generation.
Commercial Growth & New Business Development
Actively contribute to growth of the department and Publicis Media revenue.
Responsibilities:
- Work alongside Head of Department to identify new commercial opportunities.
- Support development of new products and services.
- Contribute to pitches and proposal development.
- Identify whitespace opportunities within existing clients.
- Build market POVs and thought leadership.
- Assist in creating scalable offerings for Performance Influencer and B2B solutions.
- This individual should operate with an owner mentality, treating growth opportunities as business-building opportunities.
Collaboration & Delivery Excellence
Work cross-functionally with:
- Paid media teams
- Analytics teams
- Creative teams
- Influencer teams
- Commercial leads
- AdOps
- Data specialists
- to ensure strategy converts into measurable delivery.
Qualifications
- 5-8+ years’ experience in influencer marketing, including paid media.
- Strong client leadership experience.
- Proven experience developing paid media strategies.
- Practical hands-on knowledge of paid media ecosystems.
- Experience in influencer marketing and creator economy.
- Knowledge and understanding of building B2B or demand generation strategies.
- Strong analytical capability.
- Commercial mindset and exposure to new business development.
- Experience presenting to senior stakeholders.
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Overview
- The Performance Influencer Campaign Manager will lead the day-to-day planning, execution and optimisation of performance-led influencer marketing campaigns across Publicis Media Africa’s client portfolio.
- This role combines client leadership, growth strategy, paid media, performance marketing and commercial development, requiring an individual who understands how creator content drives measurable business outcomes.
- Unlike traditional influencer marketing roles focused on awareness and engagement, this position is responsible for delivering campaigns built around performance objectives, including conversion, lead generation, traffic, commerce outcomes and measurable ROI through our influencer tool.
- The successful candidate will work closely with senior leadership to translate business objectives into integrated influencer strategies and ensure campaigns are delivered with excellence, accountability and measurable impact.
- This individual will act as a trusted client advisor while collaborating closely with media, analytics, creative and influencer teams
Responsibilities
Client Management & Strategic Delivery
- Manage day-to-day client relationships across performance influencer campaigns.
- Partner with the client & strategy lead as the primary contact for campaign planning, delivery and optimisation discussions.
- Translate client objectives into actionable influencer and paid amplification strategies.
- Lead campaign status meetings, reporting sessions and strategic reviews.
- Build trusted relationships with clients through proactive recommendations and problem solving.
- Ensure campaigns are delivered against agreed KPIs and timelines.
Performance Influencer Campaign Strategy
- Lead development and execution of creator campaigns designed to deliver measurable outcomes.
Responsibilities include:
- Build influencer strategies aligned to business objectives.
- Support creator identification using audience fit, performance history and conversion potential.
- Develop campaign approaches focused on performance metrics, such as:
- Sales
- Website traffic
- Lead generation
- App installs
- Conversions
- Commerce outcomes
- Establish campaign measurement frameworks.
- Develop testing plans and optimisation approaches.
- Monitor campaign performance and identify improvement opportunities.
Paid Media & Amplification Strategy
- A core requirement of this role is understanding how influencer content should be amplified across paid channels.
Responsibilities:
- Support paid media strategy for influencer campaigns.
- Recommend appropriate amplification approaches across relevant paid media channels (over and above paid social)
- Work alongside media teams to optimise spend allocation.
- Partner with the paid media activation teams to build audience recommendations and targeting strategies.
- Monitor performance and recommend optimisation actions.
- This role requires practical understanding of paid media beyond boosting creator content on social platforms.
Campaign Management & Execution
- Own campaign delivery from briefing through reporting.
Responsibilities include:
- Manage campaign timelines and deliverables.
- Coordinate creators, internal teams and external partners.
- Ensure quality assurance throughout campaigns.
- Oversee implementation of tracking and measurement.
- Manage campaign risks and proactively solve issues.
- Ensure campaigns launch on time and within agreed scope.
Performance Reporting & Insights
- Analyse campaign performance against KPIs.
- Build creative client-facing reports and performance narratives.
- Translate data into optimisation recommendations.
- Identify emerging creator trends and platform opportunities.
- Develop case studies demonstrating campaign impact.
- Expected understanding of paid media metrics:
- ROAS
- CPA
- CPM
- CPL
- Engagement efficiency
- Conversion metrics
- Attribution
- Incrementality
Collaboration & Cross-Functional Working
- Work closely with:
- Paid media teams
- Analytics teams
- Creative teams
- Client leads
- Strategy teams
- Commercial teams
- to ensure campaigns move seamlessly from planning to delivery.
Qualifications
- 3-6 years’ experience in influencer marketing linked to paid media strategy, digital marketing or performance marketing.
- Experience managing client relationships.
- Strong understanding of social and digital platforms.
- Practical experience with paid media ecosystems.
- Strong project management capability.
- Analytical mindset with ability to interpret performance data.
- Experience presenting recommendations to clients.
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Role Purpose:
- This role is dedicated to decoding the everyday realities of South African and Kenyan consumers in lower LSM segments, township economies, and rural communities. The primary purpose is to build a granular, data-rich understanding of community consumer behaviour—specifically their journeys, decision-making triggers, touchpoints, and media consumption habits. The Insights Lead will translate this intelligence into journey maps, trend reports, and opportunity frameworks that inform brand strategy, activation planning, and go-to-market models. This role does not own brand strategy but acts as the internal authority on how, when, and why grassroots consumers engage with categories, brands, and media.
Responsibilities
Community Consumer Journey Mapping
- Lead qualitative and quantitative research to map end-to-end consumer journeys for target communities (e.g., from need recognition to purchase and post-use behaviour).
- Identify key friction points, unarticulated needs, trust triggers, and abandonment drivers specific to lower-LSM and rural consumers.
- Produce visual journey maps segmented by region, language group, and distribution channel (e.g., spaza shops, hawkers, clinics, mobile wallets).
Behavioural Analysis & Trend Identification
- Monitor and analyse shifting consumer behaviours, coping mechanisms, value-seeking patterns, and purchase hierarchies within constrained economic environments.
- Identify emerging grassroots trends (e.g., collective buying, barter behaviours, influence of stokvels, faith-based networks) and their implications for brand relevance.
- Synthesize behavioural data from field observations, retail audits, community panels, and secondary sources into quarterly trend outlooks.
Touchpoint & Media Consumption Audits
- Map all physical and digital touchpoints where communities encounter brand messages, including point-of-sale, community radio, WhatsApp groups, taxi ranks, clinics, schools, and events.
- Conduct structured media consumption studies to understand platform preferences, trust in information sources, content format preferences (e.g., voice notes, SMS, video), and receptive windows (time of day, location).
- Evaluate the effectiveness of existing touchpoints and recommend under-leveraged or new opportunities for community connection.
Insight Generation & Activation
- Translate journey maps, behavioural patterns, and touchpoint data into clear, actionable insights for brand, media, and trade teams.
- Develop insight packs, personas, “day in the life” narratives, and opportunity briefs that inform campaign development, messaging architecture, and channel investment.
- Facilitate workshops to embed community intelligence into marketing, innovation, and sales planning.
Cross-Functional & Field Collaboration
- Partner with brand and media strategist teams to ensure strategies are grounded in grassroots realities.
- Work with field marketing and agency partners to co-design research methodologies (e.g., in-home immersions, accompanied shops, community listening sessions).
- Feed field learnings back into national and global planning cycles, advocating for local nuance.
Qualifications
Insights & Research Expertise (Non-negotiable):
- Consumer journey mapping – demonstrated experience building visual, multi-stage journey maps for mass or low-income consumer segments.
- Behavioural analysis – ability to interpret observed behaviours (not just stated opinions) and derive motivational drivers, barriers, and habits.
- Touchpoint auditing – hands-on experience auditing physical and digital brand interactions in informal trade or rural settings.
- Media consumption analysis – proven ability to study and report on media habits, including radio listenership, mobile data usage, social platform preference (WhatsApp, TikTok, Facebook Lite), and trust in community influencers.
- Insight synthesis – experience turning raw field data (observations, interviews, shop-alongs) into strategic insight documents without jargon.
Research Methods & Tools:
- Proficiency with qualitative methods (IDIs, focus groups, ethnographic immersions, accompanied shops, community diaries).
- Working knowledge of quantitative tools (surveys, simple analytics) to validate findings.
- Familiarity with secondary sources (e.g., AMPS, Target Group Index, local retail audit data) is a plus.
Market & Cultural Intelligence:
- Deep understanding of South Africa’s lower-LSM consumer landscape, including township and rural economies.
- Sensitivity to regional differences, language nuances (proficiency in Zulu, Xhosa, Sotho, or Swahili is a strong plus), and informal social structures.
- Ability to navigate community dynamics respectfully and without extracting harm.
Leadership & Collaboration:
- 6–10 years of experience in consumer insights, market research, or behavioural analytics (agency or client-side), with significant exposure to emerging or underserved consumer segments.
- Strong communication and visual storytelling skills—able to present complex human behaviours simply and persuasively to senior non-researchers.
- Comfortable working in a matrixed, global organization and managing external research partners or field agencies.
Education & Other Requirements:
- Bachelor’s degree in social sciences, psychology, marketing research, anthropology, or related field.
- Formal training in consumer behaviour, ethnographic methods, or data synthesis is advantageous.
- Fluency in English required; proficiency in at least one local South African language strongly preferred.
- Passion for community-centred work and commitment to ethical, empathetic research practices.
Success Measures (KPIs):
- Journey map adoption – number of brand/activation plans informed by community journey maps produced by the role.
- Insight-to-action rate – documented instances where insights led to a change in media mix, messaging, or touchpoint investment.
- Media consumption depth – completeness of media profiles for target segments (e.g., daily listenership windows, trusted messenger types, preferred formats).
- Reduction in “assumption-driven” briefs – measurable shift from anecdotal planning to insight-backed community strategies.
- Consumer behaviour trend lead time – ability to identify emerging grassroots trends at least one quarter ahead of broader market detection
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Overview
- The Client Lead acts as the senior strategic and commercial anchor for the Aspen Pharma account, accountable for end-to-end media delivery across the entire portfolio. This role is the end-to-end owner of the business unit, orchestrating the intersection of client objectives, omnichannel media strategy (ATL and Digital), commercial health, and operational excellence.
- Operating within a decoupled execution model, the Client Lead focuses heavily on strategy and governance. While the tactical campaign setup, platform trafficking, and daily optimizations are managed by specialized execution partners and channel specialists , ultimate accountability for campaign quality, reporting accuracy, financial management, and business outcomes remains squarely with the Client Lead.
Responsibilities
Strategic Leadership & Omnichannel Planning
- Business Translation: Translate Aspen Pharma’s business and brand objectives into measurable omnichannel performance frameworks.
- Media Mix Orchestration: Validate and integrate media plans across both Above-The-Line (TV, Radio, OOH, Print) and Digital (Search, Social, Programmatic), ensuring a cohesive audience strategy and channel mix.
- Outcome Accountability: Align all performance and brand activity to Aspen's broader business and JTBD (Jobs to be Done) objectives.
- Pitch & Project Leadership: Lead strategic responses for new product launches or brand campaigns within the Aspen portfolio.
Client Leadership & Consulting
- Senior Stakeholder Management: Act as the primary point of contact for senior marketing stakeholders at Aspen Pharma, building trust and credibility through proactive leadership.
- Strategic Storytelling: Translate media performance and market data into actionable business implications.
- Growth Partner: Present strategic recommendations and growth opportunities to position the agency as an indispensable strategic partner rather than a transactional vendor.
Financial Management & Commercial Growth
- P&L Ownership: Manage the financial health and profitability of the Aspen Pharma business unit, monitoring revenue against resource allocation.
- Forecasting & Billing: Accurately project monthly fee revenue and media spend, while ensuring strict adherence to billing cycles and vendor payment processes.
- Scope Management: Govern the Statement of Work (SOW), managing scope creep and leading commercial negotiations for out-of-scope requests.
Execution Governance & Operational Control
- Model Oversight: Govern the agency operating model, ensuring seamless collaboration between Strategy, ATL Planning, Performance Leads, and Execution Nodes.
- SLA & Quality Control: Ensure that all strategic recommendations and optimization instructions are executed by the teams within agreed SLA timelines.
- Risk Escalation: Act as the final escalation point for delivery, platform, tracking, or financial risks, managing these proactively with the client.
Innovation & Learning Agenda
- Testing Culture: Drive testing frameworks and an experimentation culture across both ATL (e.g., format testing) and Digital (e.g., AI-led optimization opportunities).
- Learning Governance: Lead monthly “Start / Stop / Continue” learning reviews with the client and internal teams.
- Knowledge Sharing: Ensure campaign learnings are documented, built into reusable best-practice frameworks, and embedded into future planning.
Qualifications
Experience:
- 8+ years in media strategy or client leadership, with a strong background in both digital performance marketing and traditional ATL media planning.
- Industry Knowledge: Previous experience managing pharmaceutical or highly regulated FMCG brands is highly advantageous.
- Commercial Acumen: Process-driven, analytical, and commercially minded with a track record of P&L management.
- Model Experience: Proven experience working within and managing complex agency operating models and external execution partners.
- Communication: Exceptional strategic storytelling, consulting ability, and senior stakeholder management skills.
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Overview
Portfolio leadership and client stewardship
- Lead the assigned Absa portfolio as the senior day-to-day agency lead, ensuring client priorities are translated into clear media actions, deliverables and decisions.
- Build trusted relationships with marketing managers, media managers, senior marketing stakeholders and agency partners, while keeping the Client partner appropriately informed of risks, opportunities and relationship health.
- Provide strategic media direction rather than simply taking orders, ensuring the team challenges unclear briefs, strengthens recommendations and adds value at every stage of the work, including performance-marketing and ABM opportunities where relevant.
- Maintain a clear portfolio view across briefs, campaign activity, budgets, timelines, reporting, performance, resourcing and commercial commitments.
- Represent Starcom and Publicis Media with confidence, presence and professionalism in client, partner agency and internal leadership forums.
Strategic direction and quality of output
- Guide strategists, planners and specialists to deliver sharp, data-led recommendations that connect client objectives to audience insight, media choices, investment decisions and measurable business outcomes, with particular rigor around performance marketing and ABM-led growth strategies.
- Review and sign off strategic outputs, media recommendations, flow plans, business reviews, optimisation narratives and post-campaign learnings before they reach senior stakeholders.
- Ensure the portfolio is using available Starcom, Publicis Media, research, analytics and platform tools to improve the quality of decision-making, campaign optimisation and account-based marketing effectiveness.
- Drive a strong standard of written and presentation output, ensuring work is clear, commercially grounded, visually professional and fit for senior client audiences.
- Actively identify growth opportunities, market shifts, competitor movement, consumer trends and media-owner partnerships that could unlock stronger results for the portfolio.
Account operations and workflow management
- Own the operating rhythm of the assigned Business Unit, including internal status meetings, client WIPs, action trackers, escalation logs, contact reports and agreed Ways of Working.
- Ensure each brief is converted into clear actions with owners, deadlines, required inputs, dependencies, budget references and next steps.
- Proactively identify operational roadblocks, unclear approvals, late assets, booking issues, billing risks, reporting gaps and workload pressure before they become client-facing issues.
- Work closely with project management, operations, planning, buying, Ad Operations and reporting teams to ensure the account runs in the most frictionless manner possible.
- Maintain disciplined follow-through across all recurring deliverables, including monthly reporting, investment tracking, status documents, financial updates and senior management requirements.
Media schedule, campaign delivery and performance management
- Ensure ATL and digital planners produce accurate schedules, implementation plans and consolidated flow plans that reflect approved strategy, budgets, KPIs and timing requirements, with clear performance-marketing and ABM objectives where applicable.
- Maintain alignment between client approvals, media schedules, digital plans, buying commitments, AdOps inputs, taxonomy, creative matrices and live campaign delivery.
- Track campaign readiness ahead of go-live, including plan approval, asset receipt, tags, trafficking, QA, proof of flighting, launch confirmation and reporting requirements.
- Monitor pacing, delivery, performance and spend signals with the planning, campaign management and reporting teams to prevent under-spend, over-spend and missed optimisation opportunities, while driving in-flight performance improvements against agreed ABM and conversion goals.
- Ensure optimisation recommendations are captured, actioned, reported back to client and shared with creative or partner agencies where media performance could be improved through creative or experience changes.
Financial management, billing and commercial control
- Own financial hygiene across the relevant Business unit, ensuring budgets are properly managed, spend is reconciled, and financial losses are mitigated through early visibility and disciplined follow-up.
- Ensure PO trackers, billing trackers, spend trackers, billing packs, revised CEs, invoices, actualisation inputs and flow plans are accurate, updated and completed on time.
- Use age reports and finance updates to keep client payment status visible and ensure account payable queries are resolved timeously.
- Track under-spends, over-spends, cancellations, scope changes, budget movements and write-off risks, escalating material exposure with clear context and recommended solutions.
- Work with the Managing Director and finance leads on revenue forecasts, investment forecasts, client contract requirements, remuneration inputs and commercial risk management.
Team leadership, capability and culture
- Lead, motivate and support the portfolio team, creating a high-performance environment where priorities are clear, expectations are understood and follow-through is non-negotiable.
- Manage workload, prioritisation, leave, timesheets, performance conversations and career development for direct reports within the portfolio.
- Provide regular feedback on team health, motivation, capacity, top performers, under-performance risks and capability gaps to the client partner or relevant leadership stakeholders.
- Create a culture of structured collaboration, low-ego problem solving, skills transfer and accountability across strategy, planning, buying, AdOps, reporting and finance teams.
- Partner with Publicis Media digital, operations and leadership teams to identify and arrange relevant training, then hold the team accountable for attendance, application and quality uplift.
Reporting, insights and senior visibility
- Ensure senior client and internal stakeholders receive accurate, timely and useful reporting across media investment, campaign delivery, competitive activity, performance, ABM effectiveness, billing and portfolio health.
- Lead or oversee the delivery of weekly and monthly flow plans, discount tracking, partner commitment tracking, competitive spend reports, investment forecasts, write-off reports and team updates.
- Drive the timely completion of business reviews, QBRs, post-campaign reports, close-out reports and insight decks, ensuring commentary links back to business objectives, media objectives, ABM priorities and KPIs.
- Maintain strong data hygiene across taxonomy, naming conventions, tracking structures, reporting inputs and campaign documentation.
- Package complex performance and operational information into clear implications, decisions and recommended next actions for clients and senior internal leaders.
Partner agency, media-owner and Publicis integration
- Work collaboratively with creative, PR, media-owner and Publicis Power of One partners to ensure actions, dependencies, assets, approvals and delivery risks are visible and well managed.
- Constructively flag creative gaps, asset issues, timing risks or experience weaknesses that may compromise media execution or performance.
- Build productive relationships with media owners and investment teams to unlock relevant partnerships, value opportunities, buying efficiencies and creative media ideas.
- Collaborate with the Publicis Media Buying, Research, Analytics, Data Science, Digital, Ad Operations and Reporting teams to bring the best available capability into the portfolio.
- Support the creation of case studies and award entries that showcase high-impact work, measurable results and strong client-agency partnership.
Responsibilities
- 5 to 8+ years’ experience in a media agency, integrated agency or complex account management environment, with evidence of leading multi-disciplinary delivery.
- Experience in digital marketing, with strong exposure to performance marketing, optimisation, lead-generation or conversion campaigns, and account-based marketing approaches.
- Strong experience managing client portfolios, campaign delivery, media planning workflows, stakeholder relationships and commercial account requirements.
- Experience working with strategists, planners, buyers, AdOps, reporting analysts, finance teams, media owners, creative agencies and senior client stakeholders.
- Financial management experience, including billing packs, invoices, actualisation, PO trackers, spend tracking, forecasts and budget reconciliation.
- Experience on a financial services account or large matrixed client would be advantageous.
- Experience managing direct reports, team priorities, performance feedback, leave, timesheets and capability development.
Qualifications
- Marketing, media, communications, business, project management or related degree, diploma or certificate preferred.
- Relevant media, digital operations, analytics, project management or platform certifications would be advantageous.
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Overview
- We’re looking for a digital advertising, social media, and content lead. This is a creative direction role that will oversee the conceptual development and execution of digital and social media campaigns and assets for Toyota South Africa and many of its subdivisions.
- As the leader, you will be assigned a team of creatives to assist in your deliverables while acting as the client’s creative point of contact. This is also an working role where you will be expected to lean in and create content with the team where required.
Responsibilities
Your responsibilities will include:
- Acting as creative client-lead
- Overseeing the creative process from concept to delivery on all digital creative channels
- Approving work with the creative team
- Briefing photographers and directors on content capture
- Working on-site during events to capture content with the creative team
- Assisting creatives in concept and content creation
- Planning campaigns and reviewing them with the ECD throughout the process
- Managing shoots alongside production
- Partnering with project management and client service in campaign delivery
Qualifications
The skills required are:
- Leadership
- Professionalism working with clients
- Concept development
- Mentorship
- Best practice understanding of writing for digital and social
- Expert understanding of ALL digital and social media channels
- Expert understanding of what makes creative perform on social media
- Strong execution skills in:
- Animation
- Design
- Video editing
- AI
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Overview
- We have a spot open for a Senior Strategist.
- This role is for our Johannesburg office. You will play a key role in developing integrated and digital-first strategies for clients to solve their growth problems. This is a role where your superpower should be a passion for data, insights, clear strategies, and clear effectiveness measurements.
- This is a high-pressure role for a highly ambitious company.
So we need a person who is…
- Curious and proactive
- Doesn’t settle for good enough
- Problem solver and deadline-driven
- Self-aware and accountable
- Confident and fail-fast learner
Responsibilities
What you will be doing…
- Building effective strategies based on growth problems, growth audiences – built from data and insights – across current clients and pitches
- Responsible for setting and directing the measurement of key performance indicators and ensuring that creative, channel and platform execution is aligned to the overall approved strategy.
- Assist with managing team members
- Supporting the head of department to drive proactive work together with the creative teams
- Proactively forming relationships with clients to establish opportunities beyond business as usual
Qualifications
Great things to have…
- A tertiary qualification is Marketing / Brand Communication
- At least 8 years’ experience as a Strategist
- TTL, Digital, Social-First experience (essential)
- Strong data and analytics skills (highly essential)
- Experience in developing, managing and presenting solutions within a creative environment
- Excellent presentation skills
- Strong time management
- Strong multitasking skills (able to work on multiple briefs at any given time)
- Confidently proactive and drives projects to completion
- Good attention to detail and able to simplify complex information and concepts
- Ability to manage strategy projects, a high-performance environment, and navigate fast-paced accounts effectively
- Collaborative, diligent and able to foster a respectful relationship with stakeholders of varying levels across the agency, the Groupe, agency partners and client teams
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Role Overview
- Community Management at Digitas sits at the intersection of social media, customer experience, culture, and brand engagement. It is about building meaningful relationships between brands and people through authentic conversations, responsive engagement, and best-in-class social care.
- To support the continued growth of our Social Marketing capability, we are looking for a culturally aware, digitally fluent, and community-obsessed Community Manager to join our Cape Town team.
- We are looking for someone who understands that community management is more than responding to comments. It is about protecting brand reputation, identifying opportunities for engagement, spotting cultural moments, uncovering audience insights, and helping brands show up meaningfully within online communities.
This role requires someone who can contribute across:
- Community management and audience engagement
- Social care and customer support
- Brand reputation and moderation
- Social listening and trend monitoring
- Community reporting and insights generation
- Real-time engagement and cultural relevance
- The successful candidate will work closely with Social Media Managers, Strategists, Creatives, Analysts, and Client Service teams across a portfolio of leading brands.
- You should be comfortable working in fast-paced environments, managing multiple communities simultaneously, and engaging confidently with audiences across a variety ofsocial platforms.
Sound like you? Read on.
Responsibilities
What You'll Do
- Manage day-to-day community engagement across client social media platforms.
- Respond to comments, direct messages, mentions, and customer queries in line with approved brand tone of voice.
- Deliver best-in-class social care and customer engagement across all assigned accounts.
- Escalate customer complaints, issues, and risks according to agreed processes.
- Moderate communities to ensure conversations remain safe, relevant, and aligned to platform and brand guidelines.
- Monitor audience sentiment and identify emerging opportunities, risks, and conversation trends.
- Support real-time engagement opportunities around relevant cultural moments and trends.
- Contribute audience and community insights into content planning and strategy discussions.
- Assist with weekly, monthly, and campaign reporting requirements.
- Monitor competitor activity and identify opportunities for brands to strengthen their community presence.
- Support campaign launches through active community participation and engagement.
- Work closely with Social Media Managers, Strategists, Creatives, and Analysts to ensure community activity aligns with broader campaign objectives.
- Maintain high levels of accuracy, responsiveness, and attention to detail across all community interactions.
- Leverage AI and emerging technologies responsibly to improve workflow efficiency and reporting where appropriate.
Qualifications
Qualifications & Experience
- This role requires a strong foundation in community management and social media, combined with a passion for digital culture, audience engagement, and customer experience.
- Minimum 3 years' experience in Community Management, Social Media Management, or a related discipline.
- Previous agency experience preferred.
- Strong understanding of Instagram, Facebook, TikTok, LinkedIn, X, Threads, and emerging social platforms.
- Excellent written communication and copywriting skills.
- Experience managing communities for consumer-facing brands.
- Strong understanding of social media best practice, audience engagement, and platform behaviour.
- Experience handling customer queries, complaints, and escalation processes.
- Familiarity with social media management and community management tools.
- Strong organisational and time management skills.
- Ability to identify audience trends, cultural moments, and engagement opportunities.
- Comfortable analysing community performance and contributing to reporting outputs.
- FMCG, beauty, lifestyle, or retail experience advantageous.
- Familiarity with generative AI tools such as ChatGPT, Gemini, Claude, and Perplexity is advantageous.
Method of Application
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