Performance Influencer Campaign Manager at Publicis Groupe

Overview

• The Performance Influencer Campaign Manager will lead the day-to-day planning, execution and optimisation of performance-led influencer marketing campaigns across Publicis Media Africa’s client portfolio.
• This role combines client leadership, growth strategy, paid media, performance marketing and commercial development, requiring an individual who understands how creator content drives measurable business outcomes.
• Unlike traditional influencer marketing roles focused on awareness and engagement, this position is responsible for delivering campaigns built around performance objectives, including conversion, lead generation, traffic, commerce outcomes and measurable ROI through our influencer tool.
• The successful candidate will work closely with senior leadership to translate business objectives into integrated influencer strategies and ensure campaigns are delivered with excellence, accountability and measurable impact.
• This individual will act as a trusted client advisor while collaborating closely with media, analytics, creative and influencer teams

Responsibilities

Client Management & Strategic Delivery

• Manage day-to-day client relationships across performance influencer campaigns.
• Partner with the client & strategy lead as the primary contact for campaign planning, delivery and optimisation discussions.
• Translate client objectives into actionable influencer and paid amplification strategies.
• Lead campaign status meetings, reporting sessions and strategic reviews.
• Build trusted relationships with clients through proactive recommendations and problem solving.
• Ensure campaigns are delivered against agreed KPIs and timelines.

Performance Influencer Campaign Strategy

• Lead development and execution of creator campaigns designed to deliver measurable outcomes.

Responsibilities include:

• Build influencer strategies aligned to business objectives.
• Support creator identification using audience fit, performance history and conversion potential.
• Develop campaign approaches focused on performance metrics, such as:
• Sales
• Website traffic
• Lead generation
• App installs
• Conversions
• Commerce outcomes
• Establish campaign measurement frameworks.
• Develop testing plans and optimisation approaches.
• Monitor campaign performance and identify improvement opportunities.

Paid Media & Amplification Strategy

• A core requirement of this role is understanding how influencer content should be amplified across paid channels.

Responsibilities:

• Support paid media strategy for influencer campaigns.
• Recommend appropriate amplification approaches across relevant paid media channels (over and above paid social)
• Work alongside media teams to optimise spend allocation.
• Partner with the paid media activation teams to build audience recommendations and targeting strategies.
• Monitor performance and recommend optimisation actions.
• This role requires practical understanding of paid media beyond boosting creator content on social platforms.

Campaign Management & Execution

• Own campaign delivery from briefing through reporting.

Responsibilities include:

• Manage campaign timelines and deliverables.
• Coordinate creators, internal teams and external partners.
• Ensure quality assurance throughout campaigns.
• Oversee implementation of tracking and measurement.
• Manage campaign risks and proactively solve issues.
• Ensure campaigns launch on time and within agreed scope.

Performance Reporting & Insights

• Analyse campaign performance against KPIs.
• Build creative client-facing reports and performance narratives.
• Translate data into optimisation recommendations.
• Identify emerging creator trends and platform opportunities.
• Develop case studies demonstrating campaign impact.
• Expected understanding of paid media metrics:
• ROAS
• CPA
• CPM
• CPL
• Engagement efficiency
• Conversion metrics
• Attribution
• Incrementality

Collaboration & Cross-Functional Working

• Work closely with:
• Paid media teams
• Analytics teams
• Creative teams
• Client leads
• Strategy teams
• Commercial teams
• to ensure campaigns move seamlessly from planning to delivery.

Qualifications

• 3-6 years’ experience in influencer marketing linked to paid media strategy, digital marketing or performance marketing.
• Experience managing client relationships.
• Strong understanding of social and digital platforms.
• Practical experience with paid media ecosystems.
• Strong project management capability.
• Analytical mindset with ability to interpret performance data.
• Experience presenting recommendations to clients.