Commercial Excellence and Innovation Lead, SSA at Pfizer

POSITION SUMMARY

• The role is responsible for driving performance in marketing and sales by optimizing digital & virtual engagement channels, leveraging advanced analytics and artificial intelligence to deliver innovative, data-driven solutions to enhance the patient & customer experience.

The role acts as a connector between local critical business needs and Chief Marketing Office (CMO) /Emerging Markets Commercial Office (EMCO) driving optimization and standardization when needed. Some of the main areas of focus are

• Drives executional transformation and impact at the local level, while ensuring global strategic alignment.
• Leads Global-to-local orchestration and pilot execution.
• Steer prioritization of local initiatives, while maintaining global strategic alignment.
• Omnichannel Customer & Patient Engagement
• Channel and Content Management
• CFC execution metrics and tools

POSITION RESPONSIBILITIES 

• Drive excellence in execution by driving key projects, strategic initiatives with a strong focus on digital transformation, insights, and advanced analytics and close partnership with both sales and marketing teams. 
• Drive excellence in integrated marketing adoption for local marketers by evaluating customer insights, defining patient journeys, building omnichannel customer engagement and content management.
• Drive key marketing execution projects (New WoW & Adobe WF), and strategic link with COLAB, content re-use, self-generation of content and adoption of the DataHub and other data-driven solutions for marketing and sales
• Accelerate innovation by implementing AI-powered tools and platforms to provide real-time data visibility and predictive insights for performance improvement across marketing and sales.
• Marketing led: Omnichannel Experience & Insights, Content Process Effectiveness, Channel Management
• Sales led: Effective adoption of DSP, WABs, and RTEs, focused on productive and quality of HCP visits. Drive the adoption of International Sales Standards to have a more effective and competitive CFC Team.
• Structure and drive the adoption of the framework to operate Marketing and CFC SMEs Communities of Practice and incentivize a culture of innovation, knowledge sharing and excellence.
• Partner with EM Commercial Excellence & AI and L&D to drive the adoption of the integrated marketing capabilities and CFC effectiveness excellence as well as embed digital and AI capabilities into integrated marketing and commercial effectiveness programs.
• Lead cross-brand Patient Experience & Engagement, by partnering with CBM/CBL to develop impactful patient activation solutions.
• Foster a culture of innovation by piloting and scaling AI and analytics solutions that drive measurable business impact.

EDUCATION AND EXPERIENCE 

• Relevant Bachelor’s degree
• 10 years of commercial experience across pharma and or other industries
• Track record of strong networking and working collaboratively across functions and geographies in matrix organizations
• Strong analytical prowess to conduct root cause analysis to diagnose and prioritize the right problem/solution (i.e., solve the cause, not the symptom)
• Demonstrated success on setting/evolving Go to Market/Business Model, strategic initiatives with risks assessed and a mitigation plan developed.
• Experience in marketing/ digital marketing/ omnichannel marketing, KPIs management

TECHNICAL SKILLS REQUIREMENTS

Technical skills required and/or preferred, as applicable.

• Experience in marketing related and/or sales functions in Pharma
• Exposure to Salesforce excellence will be an advantage.
• Influencing skills, ability to work with cross functional teams to drive common organizational output.