Communications Coordinator (Digital) at Clicks Group

Job Purpose:

• To efficiently execute the end-to-end email marketing strategy, including planning, segmentation and targeting, set-up, testing, deployment, reporting and optimization.

Job Objectives:

• To coordinate the full email lifecycle, including planning, briefing, list segmentation, testing, deployment and performance reporting.
• Responsible for owning the email marketing content calendar, working with teams across the business to plan and prioritize content in line with the brand calendar
• To create comprehensive briefs representing business objectives enabling efficient creative production
• Ensure segmented customer lists are briefed and timeously available and maintained for deployment
• To brief and approve the email design to the digital account manager, ensuring adherence with templates and digital brand CI, ensuring emails render properly across different browsers and devices.
• To work with the digital designers and copywriters to craft compelling, relevant and timely email content and subject lines to effectively engage our customers.
• Accountable for final QA before deployment, paying attention to the email detail including the correct product and promotion information.
• To manage the email and SMS deployment platform.
• Report and circulate email scorecards and use to analyze key metrics (open rates, CTR’s, visits, conversion rate and revenue) of campaign performance in order to provide insights and actionable recommendations.
• To work with the Digital Marketing Manager to evaluate new opportunities for customer segmentation and personalization to bring the right message to the right customer at the right time.
• To work closely with the Omni-channel team to ensure commercial decision-making in driving quality traffic to the website.

Knowledge:

• Knowledge of email marketing specialist and direct marketing in general
• An understanding of the principles of CRM and database segmentation
• Knowledge of email marketing platforms

Skills:

• Strong planning and prioritization skills - able to be self-directed and deliver on deadlines
• Excellent project management as well as interpersonal and organizational skills.
• Attention to detail
• Data oriented and analytical mind-set – a passion for optimization and A/B testing.
• An ability to report on performance metrics
• A strong understanding of the optimization techniques for email.
• Proactive and inquisitive thinking. Understands and monitors competitive landscape, provides insight and recommendations to drive the email channel forward as best in class.

Competencies:

• Deciding and Initiating Action
• Applying Expertise and Technology
• Analyzing
• Adapting and Responding to Change
• Coping with Pressures and Setbacks
• Achieving Personal Work Goals and Objectives

Experience:

• Experience in planning, implementing and analyzing online marketing initiatives. (3-5 years)
• Experience in working with email marketing tools and platforms
• 3 years of demonstrated success in email, direct marketing or CRM roles

Education:

• Bachelor’s degree
• Digital Marketing / communication
• Project Management
• Data analytics