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  • Posted: Nov 12, 2020
    Deadline: Not specified
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    Clicks Group is a retail-led healthcare group which has been listed on the JSE Limited since 1996. Through market-leading retail brands Clicks, GNC, The Body Shop, Claire's and Musica, the group has over 795 stores across southern Africa. Clicks Group is a leader in the healthcare market where Clicks has the largest retail pharmacy chain with over 473...
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    Communications Coordinator (Digital)

    Job Purpose:

    • To efficiently execute the end-to-end email marketing strategy, including planning, segmentation and targeting, set-up, testing, deployment, reporting and optimization.

    Job Objectives:

    • To coordinate the full email lifecycle, including planning, briefing, list segmentation, testing, deployment and performance reporting.
    • Responsible for owning the email marketing content calendar, working with teams across the business to plan and prioritize content in line with the brand calendar
    • To create comprehensive briefs representing business objectives enabling efficient creative production
    • Ensure segmented customer lists are briefed and timeously available and maintained for deployment
    • To brief and approve the email design to the digital account manager, ensuring adherence with templates and digital brand CI, ensuring emails render properly across different browsers and devices.
    • To work with the digital designers and copywriters to craft compelling, relevant and timely email content and subject lines to effectively engage our customers.
    • Accountable for final QA before deployment, paying attention to the email detail including the correct product and promotion information.
    • To manage the email and SMS deployment platform.
    • Report and circulate email scorecards and use to analyze key metrics (open rates, CTR’s, visits, conversion rate and revenue) of campaign performance in order to provide insights and actionable recommendations.
    • To work with the Digital Marketing Manager to evaluate new opportunities for customer segmentation and personalization to bring the right message to the right customer at the right time.
    • To work closely with the Omni-channel team to ensure commercial decision-making in driving quality traffic to the website.

    Knowledge:

    • Knowledge of email marketing specialist and direct marketing in general
    • An understanding of the principles of CRM and database segmentation
    • Knowledge of email marketing platforms

    Skills:

    • Strong planning and prioritization skills - able to be self-directed and deliver on deadlines
    • Excellent project management as well as interpersonal and organizational skills.
    • Attention to detail
    • Data oriented and analytical mind-set – a passion for optimization and A/B testing.
    • An ability to report on performance metrics
    • A strong understanding of the optimization techniques for email.
    • Proactive and inquisitive thinking. Understands and monitors competitive landscape, provides insight and recommendations to drive the email channel forward as best in class.

    Competencies:

    • Deciding and Initiating Action
    • Applying Expertise and Technology
    • Analyzing
    • Adapting and Responding to Change
    • Coping with Pressures and Setbacks
    • Achieving Personal Work Goals and Objectives

    Experience:

    • Experience in planning, implementing and analyzing online marketing initiatives. (3-5 years)
    • Experience in working with email marketing tools and platforms
    • 3 years of demonstrated success in email, direct marketing or CRM roles

    Education:

    • Bachelor’s degree
    • Digital Marketing / communication
    • Project Management
    • Data analytics

    Method of Application

    Interested and qualified? Go to Clicks Group on www.linkedin.com to apply

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