Content Design Specialist at Sleep Group

Job Advert Summary    

• The purpose of the Content Design Specialist is to lead the development and execution of compelling visual content across digital and print platforms. This role is responsible for managing graphic design, multimedia content creation, and visual communication activities from concept development through to final delivery, ensuring all creative assets align with brand standards, marketing objectives, and business goals.
• The successful candidate will leverage advanced design techniques, AI-powered creative tools, animation, video production, and 3D visualization capabilities to create engaging, high-impact content that enhances customer experiences, supports product launches, strengthens brand equity, and contributes to business growth.
• Working closely with Marketing, Product Development and Commercial teams, the Content Design Specialist will transform brand strategy, product information, and consumer insights into visually compelling and commercially effective creative solutions across all customer touchpoints.

Minimum Requirements    

Qualifications

• National Diploma or Degree in Graphic Design, Visual Communication, Multimedia Design or a related creative field.
• Formal training/certification in Adobe Creative Cloud or similar professional design software.
• Certification or demonstrated capability in AI-powered creative tools used within graphic design and content production will be advantageous.

Experience

• Minimum 5 years' proven experience as a Graphic Designer, Content Designer, Multimedia Designer or similar creative role.
• Experience within an agency environment or product-driven industry, preferably furniture, manufacturing, retail or related sectors, will be advantageous.
• Demonstrated experience in video production, editing and digital content creation.
• Experience creating motion graphics, animations and digital assets for multiple platforms.
• Experience in 3D modelling, rendering, animation and visualisation software (e.g. 3ds Max, Blender or similar) will be advantageous.
• Experience creating photorealistic product imagery, technical visuals, product demonstrations and marketing content will be advantageous.
• Experience managing multiple creative projects from concept through to final delivery.

Minimum Skills and Abiities

• Creative thinker with the ability to conceptualize original ideas and translate concepts into engaging visual solutions.
• Strong portfolio demonstrates high-quality graphic design, digital content creation, animation, video and product-focused creative work.
• Strong understanding of branding principles and the ability to maintain consistency across multiple communication channels.
• Ability to translate business and marketing strategies into creative content that supports commercial objectives.
• Excellent communication skills with the ability to present and explain creative concepts to internal stakeholders.
• Proficiency in Adobe Creative Suite including Illustrator, Photoshop and InDesign.
• Proficiency in design, animation and multimedia production tools.
• Knowledge of AI-powered creative tools and their application within content creation.
• Basic knowledge of photography, videography and image editing techniques.
• Understanding of digital content requirements across social media, websites, email marketing and other digital platforms.
• Strong attention to detail with a high standard of creative output.
• Excellent project management skills with the ability to manage multiple deadlines and priorities simultaneously.
• Ability to work collaboratively with Marketing, Product and Commercial teams.
• Strong problem-solving skills with the ability to provide creative solutions within business requirements.

Duties & Responsibilities    

3D Product Rendering & Visualization

• Create photorealistic 3D product renders for marketing, websites, campaigns and presentations.
• Develop technically accurate cross-sections, cutaways and exploded views showing internal components, construction, materials and key features.
• Collaborate with Product Development to ensure visual accuracy against final product specifications.
• Produce lifestyle and contextual renders for campaigns and product launches.
• Create 3D animations for digital platforms, presentations and video content.
• Maintain a structured 3D asset library and optimize models for print, digital, social and video use.

Graphic Design

• Design social media graphics, digital advertisements, email templates, presentations, brochures, product collateral and branded communications.
• Maintain and evolve brand identity across all touchpoints, ensuring consistency in visual language and messaging.
• Create product-focused designs that clearly communicate features, benefits and value propositions.
• Develop campaign creative from concept through final delivery, including proofing and approval.
• Create layouts, illustrations, infographics and other visual communication assets.
• Adapt creative across multiple channels and ensure compliance with divisional brand guidelines.
• Prepare technically accurate artwork in the correct formats, dimensions and colour specifications for print, digital and production.

Video Production & Editing

• Plan, produce and edit product demonstrations, explainers, testimonials, promotional videos and social content.
• Integrate 3D renders, animations, motion graphics and visual effects to enhance storytelling.
• Optimize video content for websites, social media, YouTube, email and other digital platforms.
• Manage video assets, footage libraries and production timelines while ensuring brand and marketing alignment.

Animation & Motion Graphics

• Produce 2D animations and motion graphics that bring creative content to life.
• Develop animated product features, processes, brand stories, presentations and campaign content.
• Animate logos, icons and brand elements and create transitions and visual effects.
• Optimize animated content for platform-specific formats, file sizes and durations.

Content Creation

• Develop multi-format content including social assets, product descriptions, digital campaigns, landing-page content and marketing materials.
• Create content aligned with customer journeys, target audiences and brand value propositions.
• Repurpose long-form content into platform-specific creative assets.

Product Marketing Support

• Develop strong knowledge of the product portfolio, features, benefits and target customer personas.
• Use 3D renders, technical visuals, animation and video to communicate complex product information.
• Translate technical specifications into clear, engaging and commercially relevant content.
• Collaborate with Product Development and Sales to ensure accurate messaging and customer relevance.
• Support product launches, campaigns and sales enablement through effective creative content.
• Strategy, Performance & Stakeholder Management
• Ensure creative output aligns with marketing strategy and measurable business objectives.
• Monitor content performance and apply insights to improve future creative.
• Stay current with industry trends, emerging technologies and evolving content formats.
• Contribute creative concepts during campaign planning and strategy sessions.
• Manage project timelines, priorities, risks and stakeholder communication.
• Collaborate with internal and external stakeholders to deliver projects accurately, professionally and on time.

Closing Date    

• 2026/10/07