Content Manager at Prescient

Purpose of role:

• To own Prescient Investment Management’s content strategy end-to-end — from ideation through to execution — with the goal of building a consistent, compelling, and data-informed digital presence. This role generates fresh content ideas across all channels and takes full responsibility for planning, managing, and delivering a range of content activities, including social media campaigns, event content and email marketing.

Duties and responsibilities:

Social media strategy & management

• Own the end-to-end content calendar across LinkedIn, Instagram, Facebook, and YouTube.
• Develop and execute content strategies aligned to Prescient’s brand voice, investment philosophy, and business objectives.
• Ideate original content concepts, campaigns, and series that drive engagement and build audience.
• Monitor platform trends, algorithm changes, and competitor activity to keep content relevant and timely.
• Track and report on performance metrics (reach, engagement, follower growth) with a focus on continuous improvement.

Content creation & copywriting

• Write compelling, on-brand copy for social posts, captions and emails.
• Translate complex investment and financial topics into clear, digestible, and engaging content for varied audiences.
• Develop and maintain Prescient’s editorial and digital tone of voice.
• Brief and collaborate with internal stakeholders (investment teams, leadership and marketing team) to extract insight and develop content around it.
• Commission and edit long-form content pieces (articles, thought leadership, event recaps) for social channels.

Creative direction & visual output

• Design and produce social media graphics, campaign assets, and multimedia content using tools such as Canva and Adobe Creative Suite.
• Create and maintain branded templates that ensure visual consistency across all content types and platforms.
• Ensure all content — written and visual — is on-brand, platform-optimised, and production-ready.
• Source, edit, and prepare imagery, icons, illustrations and video suited to each platform’s specifications.

Campaign & event content

• Lead content planning and execution for key business events, webinars, fund launches, and thought leadership campaigns.
• Develop pre, during, and post-event content plans to maximise engagement and reach.

Email marketing & digital channels

• Write, build, and manage email marketing campaigns on Pardot, including newsletters, fund updates, and nurture communications.
• Ensure digital content is consistent across all touchpoints.

Stakeholder collaboration

• Work closely with marketing team, investment team, and business development teams to develop content reflecting Prescient’s expertise.
• Liaise with external agencies, freelancers, and partners where required.
• Develop and maintain strong working relationships with all key stakeholders.

Required experience:

• Minimum of 2 years’ experience in a content management, social media management, or digital marketing role, ideally from financial services or a B2B environment.
• Proven track record of owning social media strategy and driving measurable results.
• Experience writing, creating and editing content across formats.
• Experience with marketing automation platforms (Pardot or similar).
• Familiarity with design tools (Canva, Adobe Creative Suite) and the ability to art-direct or create visual assets when needed.
• Experience managing or briefing a designer or external creative partner.
• Demonstrated ability to translate complex or technical subject matter into clear, engaging content for varied audiences.

Required Qualifications:

• Marketing, Communications, Journalism, or related qualification (National Diploma / Degree).

Key competencies:

• Attention to detail and accuracy
• Take ownership of tasks and be accountable for delivering quality outcomes for the business
• Proactive and able to take initiative
• Strong creative and strategic thinking ability
• Excellent written communication: clear, concise, and compelling across formats
• Curiosity and innovation mindset, with genuine interest in financial markets
• Works independently or as part of a team
• Highly organised with excellent time management across multiple concurrent workstreams
• Positive team player with a highly collaborative approach
• Strong communication skills