Contract | Jnr Marketing Specialist - Healthcare | Halfway House at Salesworx Recruitment (Pty) Ltd

Job Description

• We are seeking a dynamic and experienced Marketing Specialist to join a leading healthcare organisation on a fixed-term contract to provide maternity leave cover from July through January.
• The successful candidate will be responsible for driving marketing initiatives, coordinating campaigns, managing brand communications, and supporting business growth objectives within the healthcare sector.
• This is an excellent opportunity for a hands-on marketing professional who thrives in a fast-paced environment and can seamlessly step into an established role, ensuring continuity and impact throughout the contract period.
• The ideal candidate will have a strong marketing background, excellent project management skills, and experience executing integrated marketing campaigns that enhance brand awareness, patient engagement, and business growth.

Responsibilities

DIGITAL MARKETING

• Plan and execute all digital marketing, including Search engine optimization / Search engine marketing (SEO), marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with internal products teams to create landing pages

MARKETING FUNCTIONS

• Co-ordinate congress attendance including stand design / build co-ordination between product/sales managers
• Assist and support the group kick off, year-end function as well as any technical or regional congress or workshops.
• Ensure supply of branded materials as promotional events and publications
• Ensure branded stationery for any workshops/events that are hosted or attended.
• Branding of the Group with Teams backgrounds, corporate videos, marketing material, calendars/ planners, business cards etc.
• Specific focus on the websites as well as Linkedin posting and presence
• Corporate Identity management and updates

Requirements

Requirements and skills

• Qualification in marketing in the healthcare environment
• Proven working experience in digital marketing and design
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and creating digital campaigns
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online health marketing and measurement