Copywriter - Cape Town at GVI

Specific responsibilities 

Content creation and optimisation:

• Write engaging, witty and tight copy for our target audiences (Gen Z and Millennials especially), with a specific focus on short-form copy with a clear CTA.
• Create and optimise for website conversion, outstanding, engaging content for various marketing channels including website pages, paid media search and display campaigns, promotions, newsletters and other marketing collateral when required.
• Use SEO experience to review, revise, and update existing content to improve our visibility in search engine rankings.
• Support the communications managers and outreach team in the conceptualisation and creation of marketing and outreach campaigns.
• Participate in visual communication activities,  including brainstorming creative concepts and building email templates and layouts.
• Edit and provide quality assurance on deliverables from the communications and outreach teams.
• Demonstrate attention to detail while working on spreadsheets and interpreting analytics if required.

Proactively drive professional development and innovation:

• Actively engage in discussions around topics and trends pertinent to our brand such as climate change, conservation, social development, international volunteering ethics, language, race and identity, Gen Z and youth culture.
• Able to effectively use AI in content creation.
• Stay abreast of emerging trends in SEO.
• Collaborate using remote work and digital communication tools (such as Trello, GoogleSuite, MailChimp and Figma) and Google Suite for clear communication. Assist with blog processing and uploads on Wix and WordPress.

Attributes and experience

• 3-6 years of experience in a writing role, ideally including agency and paid media experience.
• Experience writing copy for a variety of platforms including newsletters, paid search, paid social, websites, social media, and SEO.
• A portfolio demonstrating ability to create engaging copy across a variety of channels.
• Exceptional copywriting skills, able to communicate complex ideas effectively and compel readers to take action, through short form copy including subject lines, titles, headings, paid media, descriptions and more. 
• Visual communication skills and experience to create visual emails and paid social briefs without input from designers. 
• An adaptable mindset, with enthusiasm to respond swiftly and effectively to changing trends and AI in the digital marketing landscape.
• Organised and proactive, with an efficient approach to tasks and responsibilities.
• Eager to grow and expand their knowledge and skills.
• A clear and open communicator who can offer constructive challenges and support, maintaining a straightforward and positive attitude.
• Willing to step outside their role to support the team when necessary, especially in high-pressure situations.