PR & Marketing Manager at Sun International

Job Purpose

• The marketing manager is responsible for developing and implement integrated marketing strategies that support the hotel's revenue goals, enhance brand visibility, and drive customer engagement across all channels.
• The Marketing Manager plays a key role in positioning the hotel as a leading destination for hospitality, conferencing, events, and leisure.

Key Performance Areas

• Plan and execute multi-channel marketing campaigns to support room nights, MICE, F&B, and leisure services
• Ensure campaigns are delivered on-brand, on-time, and within budget
• Maintain consistent brand messaging across all platforms and materials
• Develop engaging content (copy, visuals, video) for digital and offline channels
• Manage website content, SEO, paid media, and social media platforms
• Track and improve online performance, engagement, and lead generation
• Support PR efforts, media engagement, and influencer collaborations
• Monitor guest reviews and social sentiment to protect and enhance reputation
• Analyse customer data, competitor activity, and market trends
• Translate insights into actionable marketing strategies
• Work with Sales, Revenue, and Operations to align marketing efforts with commercial goals
• Create promotional materials, proposals, and event support collateral
• Ensure all marketing activities comply with POPIA, CPA, and brand guidelines
• Manage usage rights, image licensing, and supplier contracts
• Lead public relations strategy including press release development, media pitching, and crisis communication management
• Build and maintain strong relationships with media, journalists, influencers, and key opinion leaders
• Plan and manage promotional events, launches, and sponsorships to increase brand visibility and customer engagement
• Coordinate and oversee on-site and virtual promotional activities, ensuring smooth execution and effective follow-up

Job Requirements

Qualifications and Experience

• Degree in Marketing / PR / Communication
• 8 years Marketing / PR and promotions experience, including in media relations
• Experience in planning and delivering a Public Relations and Communications strategy including Social Media
• Work Conditions and special requirements
• Ability to travel
• Ability to work shifts that meet the operational requirements

Skills and Knowledge

• PR skills
• Market research
• Strong English Verbal and Written Communication skills
• Business Acumen
• Digital acumen including Social Media platforms
• Networking skills
• Financial Acumen
• Cultural understanding and protocol