Copywriter at Collinson

Purpose of the job

• We are seeking a passionate and creative Full-Time Copywriter with a background in digital marketing, blogs, newsletters, and website content.
• The ideal candidate will have 5+ years of professional experience and a proven ability to craft compelling content that resonates with target audiences and drives engagement.
• Experience in SEO copywriting is advantageous, as is a solid understanding of travel-related platforms, trends and experiences.

Key Responsibilities:

• Create high-quality written content for digital platforms, including blogs, newsletters, and website copy, that resonates with the target audience and supports The Collinson Group’s brand messaging.
• Create content tailored for various demographics and psychographics, ensuring a personalized approach for different customer personas.
• Write clear, concise, and engaging content with a focus on SEO to improve online visibility and search rankings.
• Collaborate closely with the marketing team to ensure content aligns with overarching digital strategies and business goals.
• Research and stay up to date on trends in travel, lifestyle, and digital marketing to create relevant and engaging content.
• Optimize website copy, landing pages, and blog posts for search engines to drive organic traffic.
• Contribute ideas for content topics that will engage our audience and support various marketing campaigns.
• Edit and proofread content for accuracy, clarity, and tone of voice, ensuring it aligns with brand guidelines.

Skills and Qualifications:

• 5+ years of professional copywriting experience in a digital marketing context, with a focus on travel, lifestyle, or related industries.
• Strong portfolio of written work showcasing experience in blog posts, website copy, and email newsletters.
• Solid understanding of digital marketing practices and platforms, especially in the travel and lifestyle sectors.
• Ability to write in a variety of styles and adapt to different tones of voice depending on the target audience.
• Demonstrate expertise in adapting the same core content for multiple audiences, ensuring each version speaks directly to the unique needs, preferences, and interests of each segment.
• Excellent written and verbal communication skills.
• Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.
• Familiarity with digital tools like Google Analytics, SEMrush, or other SEO software is a plus.

What We Offer:

• Competitive salary and benefits package.
• Hybrid working model (two days a week in the Cape Town office).
• Opportunity to work with a diverse and collaborative team in a dynamic and growing company.