Oliver Wyman - South Africa Marketing Lead - Johannesburg at Marsh

Job Overview:
 

To support our exciting growth trajectory, we are seeking an experienced, creative, and results-driven Marketing Manager to join our team as our local marketing lead for South Africa. The successful candidate will play a crucial role in driving our marketing efforts, establishing our brand presence, and supporting our expanding ambitions in the South African market and wider IMEA region. Candidates with professional services expertise is essential, ideally in management consulting, who can leverage their industry knowledge to effectively enhance our positioning our organization in the South African market.

Approximately 70% of this role will focus on South Africa and Africa, positioning you as the ‘first advisor’ on locally relevant activations, and our ‘home’ point of contact for Marketing in our Johannesburg office. The balance of approximately 30% of your time will involve supporting peers across India, the Middle East, and Africa, contributing to IMEA-wide campaigns and activations as part of a unified regional Marketing team, and giving you visibility to regional and global stakeholders.

• This position will suit a highly organized, entrepreneurial self-starter keen to pioneer programs in South Africa, while actively collaborating with colleagues across IMEA to ensure we show up as one team.
• As Oliver Wyman South Africa’s Lead for Marketing, you will work closely with the IMEA Marketing Executive Director and our IMEA Marketing Head of Markets, the Partner group in South Africa, and global Marketing peers. You will lead the local market’s marketing strategy and execute high-impact marketing programs that raise brand awareness and help build relationships with clients and influencers through a variety of tactics. At the same time, you will contribute to regional initiatives and topics, drawing upon and offering your expertise and learnings to peers across IMEA.

Key Responsibilities:

• Collaborate with IMEA Marketing Heads and South Africa’s business leadership to develop integrated growth strategies for existing and new sectors, for the local market.
• Lead South Africa-focused (70%) marketing campaigns across multiple channels (website, social media, press releases, email newsletters, videos, events) to increase brand visibility and generate interest, while supporting IMEA-wide campaigns and activations (30%) to strengthen regional alignment.
• Working with our IMEA campaigns coordinator, conduct detailed reporting and analysis of campaign impact in South Africa to drive informed decision-making; Measure and analyse marketing effectiveness using CRM and other tools, optimizing campaigns continuously.
• Together with IMEA Head of PR, manage relationship with local PR agency, expand the firm’s presence in tier 1 media, also leveraging your own relationships to build connections with key editors and journalists.
• Create South Africa-specific content and adapt global marketing materials for local relevance, emphasizing culturally resonant storytelling and effective distribution.
• Represent Oliver Wyman South Africa in global Marketing team forums, identifying synergies between global and local campaigns, and ensuring South Africa’s perspective informs IMEA planning.
• Collaborate with our think tank the Oliver Wyman Forum, and Marsh McLennan (MMC) to strategize content delivery for relevant report launches.
• Cultivate strategic partnerships with organizations, associations, and influencers as relevant.
• Develop tailored account-based marketing (ABM) strategies in collaboration with local Partner leadership.
• Enhance employer brand through local activations, supporting Recruitment team efforts.
• Maintain a keen interest in industry trends, competitive intelligence, and regulatory changes, providing actionable insights that keep up with best practice.
• Identify and negotiate speaking opportunities for firm leaders at influential conferences and events in South Africa.
• Oversee local marketing operations and manage relationships with agencies and vendors to expand South Africa marketing support functions.
• Foster strong relationships internally and externally to drive collaboration and business development, both within South Africa and across the IMEA region.
• Take on special projects on behalf of the team on occasion, that contribute to the company’s goals and your own professional development.

Experience Required:

• 8+ years of proven track record and experience in a B2B marketing/communication function in professional services or agency.
• Expertise in crafting and editing engaging content across multiple formats (media, social media, web, reports, etc.), and familiarity in using keyword research and SEO.
• Client-centric/Account Based Marketing experience with a strategic eye on linking Marketing impact with Commercial Objectives.
• Existing media relationships in South Africa an advantage, or experience in managing a PR agency.
• Team management and experience working in an international/regional peer group, contributing to multi-country campaigns.
• Familiarity with project management tools such as Monday.com or Asana.
• Team member management is an advantage, but not essential at this stage.

Skills and Attributes

• Strong competency in strategic thinking and aligning key stakeholders.
• Ability to plan and execute marketing priorities.
• Proficiency in Microsoft Office Suite with strong presentation and PowerPoint skills
• Strong command of business English, with honed writing and editing skills; executive presence.
• Outstanding interpersonal skills for a regional and international work environment.
• Highly organized with exceptional attention to detail and the ability to meet tight deadlines and manage multiple tasks.
• Agile work attitude, hard-working, and results driven.
• Willingness to travel locally and internationally, as required, to fulfill Marketing campaign activations, for career development training, and spend time together with a wider team
• If you are a dynamic, creative, and strategic marketing professional with a passion for driving growth – both locally in South Africa and across IMEA – and have a proven track record in professional services, we invite you to join our team as the Country Marketing Lead for South Africa.