Creative Head: Multimedia - Umhlanga at Hollywoodbets

You Bring:

• Valid drivers license.
• Minimum 5 years’ experience in a related role.
• 5 years’ experience in a managerial or supervisory role.

A Bonus To Have:

• Diploma/ Degree in the relevant design / production /broadcasting fields.

What You’ll Do For The Brand:

• Creation, development, and production of all multimedia campaign content deliverables from concept through to execution for: TV (TVC, broadcast sponsorship toolkits: Squeeze back, lower third, corner logo, opening and closing billboards, ticker).
• Recording and producing radio ads in English and vernacular.
•  Radio script development and approval, management of podcast production and upload, Social Media promos, YouTube channel content, website media content, Live Game shows, amongst others.
• Creative Direction: Provide creative leadership and direction for radio, television, Special Event Videography, Animation, Graphic Design, Audio projects/productions, script writing, storyboards and animatics, seamless planning of TVCs and the processes of planning, budgeting, directing, casting, location scouting, wardrobe, props, shooting, lighting, voice overs, editing, compositing, typography, design and layout.
• Direct brainstorming meetings and creative sessions with internal and external stakeholders.
• Ensure that visuals are fresh, future-forward and brand relevant.
• Evaluate trends, assess new data, and keep up to date with the latest industry techniques in cinematography, directing, producing, photography, animation, audio FX, Video FX.
• Campaign Strategy: Develop comprehensive creative strategies for media content including but not limited to TV, radio, and digital, considering the unique aspects of each medium.
• Brand Consistency: Ensure consistency in messaging and impactful brand representation across multimedia platforms. Contribute to shape brand standards and create procedures to ensure all products are brand appropriate.
• Market Research: Stay informed about industry trends, audience preferences, and competitors across the board.
• Budget Management: Work closely with the finance and production management teams to manage budgets effectively, optimizing resources for maximum impact.
• Quality Assurance: Conduct regular reviews with various HODs to maintain high standards of creative output and adherence to creative briefs.
• Good understanding of casino, online gaming, sportsbook product offerings.
• Production Oversight: Manage the end-to-end production process for multimedia content ensuring broadcast standards and high-quality output is met. Managing and overseeing video shoots, editing, animation, audio pre and post production planning and on-site production activities to ensure multimedia content is completed with precision and within deadlines. Collaborate with external production companies, recording studios, independent contractors and advertising agencies to produce high quality TV media, radio and digital content for the brand.
• Identify organic and unique growth opportunities across all markets in video and digital platforms.
• Source gaming assets, screen wins, Stock images, Music, 3D elements for internal media library.
• Maintain and manage all media content including TVCs, radio ads, gaming assets, 3D models, animated generic logos, open project files for all TV, radio, and digital content, on the server and backed up on hard drive with the appropriate naming convention.
• Manage the flighting code live document with the Media Insights Manager/Traffic Manager.
• Ensure supplier quotes, supplier invoices and onboarding of new suppliers submit accurate information before it is uploaded and approved.
• Research and keep abreast of all the latest software plugins, Hardware and software costing, training resources/materials.
• Identify best practices for multimedia content creation and evolve daily operations as necessary.
• Create SOPs for designated area of expertise to ensure smooth workflows.
• Ensure proper workflow and integrated output through coordinating between creative and other departments.
• Manage multiple projects simultaneously and adapt to changing priorities and tight schedules.
• Manage the daily workflow, collaborate with designated video, design and copy team members, and monitor project status, reverts and approvals. Provide final approval and quality control on project, provide daily reports on project status.
• Ensure work is delivered to brief and on time, and challenges are communicated effectively.
• Partner with strategy and business directors to ensure that projects are delivered to strategy and to high standards of quality and creativity.
• Conflict Resolution and Creative Problem Solving: anticipate potential project problems and create possible solutions and contingency plans.
• Able to work on PC and understand the relevant software: Animation: Adobe Creative Suite: After Effects, Photoshop, Illustrator, Video: Premiere Pro, Da Vinci Resolve, Photography: Lightroom, Audio: Adobe Audition.
• Be able to work after hours and travel when required.
• Create and manage media content playout for company events.
• Attend and assist in managing the video teams content creation during major events such as Comrades Marathon, Hollywoodbets Durban July amongst others.
• Conducting interviews for new hires for the Creative Services Multimedia content team.
• Contribution to develop the Brand Guide (CI for various entities)
• Ad hoc duties as required.
• Understand the intended audience’s category needs & wants and how they consume media, making creative decisions, generating a wide range of storytelling ideas, collaborating with Creative Services team, HWB marketing and product development teams, external production houses, and advertising agencies to develop, enhance, refine, and translate those ideas into finished projects using project management skills (on a timely basis and within defined budgets).
• Integrated collaboration with the Internal marketing, brand, digital and product marketing teams to produce engaging content that is packaged into related broadcast and sponsorship toolkits.
• This role reports into and will work closely with the Head of Design and Video, will team up with designated producers, animators, graphic designers, videographers, editors, sound engineers, traffic coordinators, copywriters, departmental creative heads and other business heads to align and deliver iconic and memorable content, that will set us apart from our competitors.